Decision-Making Process of Internal Whistle blowing Behavior in China
Decision-Making Process of Internal Whistle blowing Behavior in China
Decision-Making Process of Internal Whistle blowing Behavior in China
In response to the lack of empirical studies
examining the internal disclosure behavior in the Chinese
context, this study tested a whistleblowing-decision-mak-
ing process among employees in the Chinese banking
industry. For would-be whistleblowers, positive affect and
organizational ethical culture were hypothesized to
enhance the expected efficacy of their whistleblowing
intention, by providing collective norms concerning
legitimate, management-sanctioned behavior. Question-
naire surveys were collected from 364 employees in 10
banks in the Hangzhou City, China. By and large, the
findings supported the hypotheses. Issues of whistleblowing
in the Chinese context and implications were discussed.
KEY WORDS: whistleblowing, Chinese culture, ethi-
cal organizational culture, positive affect
Introduction
Incidents of organizational wrongdoing have made
headlines recently. Examples include fraud, corrup-
tion, and other unethical acts within organizations like
Enron, WorldCom, Andersen, and Tyco. Many of
these scandals came to light because of the actions of
employees or ex-employees of those companies, who
believed that the wrongdoing should be stopped, and
reported it to the authorities. This kind of behavior is
called whistleblowing: ‘‘the disclosure by a current or
former organizational member of illegal, unethical or
illegitimate practices under the control of their
employers, to persons or organizations who may be
able to effect action’’ (Near and Miceli, 1985, p. 4).
Internal disclosure as whistleblowing behavior
The term whistleblowing can be used for any
disclosure about unethical acts of an organization
via non-hierarchical means (Kaptein, 2002;
Vandekerckhove and Commers, 2004). Miceli and
Near (1992) suggest that there are two types of
whistleblowing: internal and external disclosure.
However, individuals or employees who witness
wrongdoings within their company may not choose
to blow the whistle because of a fear of retaliation
from their employer or organizational members in-
volved in the unethical doing. Over 90% of whis-
tleblowers were made to end their career early, or
were blacklisted, treated as insane, and/or lost their
life savings from lawsuits, their marriage or even lives
(Greene and Latting, 2004). In order to keep
themselves out of trouble and to avoid being called a
rat or a snake, these individuals would choose not to
disclose anything. If and when dissonance is too
great and unbearable, they would choose to ‘‘exit’’
out instead of to ‘‘voice’’ out (Gong, 2000). That is
why whistleblowing, both external and internal, is
considered as a taboo in the minds of people in many
countries, may they be in developed, developing, or
underdeveloped economies (Carroll and Cannon,
1997).
Studies have shown that differences exist between
external and internal whistleblowing in terms of the
seriousness of the wrongdoing whistleblowers wit-
ness, the retaliation they experience, and the effec-
tiveness of their intervention (Dworkin and Baucus,
1995; Miceli et al. 1991). It is considered that
internal disclosure is the only moral action, unless
the whistleblower expects that this channel will
result in personal retaliation. In fact, scholars in
moral philosophy have generally presented a ‘‘strong
moral case’’ supporting internal reports. Ethical
issues will arise particularly in external disclosure
because disclosing insider information to outsider’s
breaches obligations to the organization, violates the
Journal of Business Ethics (2009) 88:25–41 � Springer 2008 DOI 10.1007/s10551-008-9831-z
written or unspoken contract, and elicits damaging
publicity. That is why although one can argue that
external whistleblowers may believe that the public
revelations will actually help the organization in the
long run, it is much safer for the management to
encourage whistleblowing internally (e.g., Dozier
and Miceli, 1985). Internal disclosure or whistle-
blowing is recognized as beneficial to organizations
as well; however, management does not or cannot
handle effectively this issue and can expect to incur
considerable loss of the company resources as a result
of negative company image, poor business relation-
ships, and disrupted work routines (Laczniak
and Murphy, 1991; Miceli and Near, 1994; Van-
dekerckhove, 2006). Hence, this research will focus
on examining the internal disclosure as a whistle-
blowing behavior which is more important since
internal disclosure commonly precedes external
disclosure (Miceli and Near, 1992).
Whistleblowing-decision-making process
Ethic scholars in the past have had concern about
the question, ‘‘Who blows the whistle and why?’’
(Miceli et al., 1991). Researchers in various disci-
plines have attempted to answer this question with
different perspectives, such as business ethics (e.g.,
Glazer, 1983), psychology (e.g., Brabeck, 1984),
pro-social behavior (Miceli et al., 1991), organiza-
tional change (Near and Miceli, 1987), and social
influence (Greenberg et al., 1987). There is a com-
mon interest found in these studies and that is to
identify the antecedents, correlations, moderators,
and consequences of the decision to blow the
whistle, and analyzing the decision process of
potential whistleblowers. At first, they tried to
model the ethical decision-making process of po-
tential whistleblowers (cf., Greenberger et al., 1987;
Hooks et al., 1994; Lampe and Finn, 1992; Miceli
and Near, 1992; Near and Miceli, 1985, 1987;
Ponemon, 1994). Later on, researchers have also
examined various individual and situational variables
and their interaction in the psychological process of
whistleblowing decision making (e.g., King, 1997;
Miceli et al., 2001; Rothschild and Miethe, 1999).
The four-component theory (Rest, 1986) portrays
the psychological processes that underlie any moral
action. This theory has four stage, they are: ethical
sensitivity, ethical reasoning, ethical intention, and
the ethical behavior or action. It is noteworthy that
these features of Rest’s model were echoed by other
positive ethical decision process models (Ferrell et al.,
1989; Hunt and Vitell, 1986; Jones, 1991). A review
of these representative models reveals that the ethical
decision process occurs in a fixed sequence of stages,
consisting of moral perception, judgment, intention,
and behavior, which are consistent with Rest’s four
stages. Specifically, Ponemon’s (1994) application of
Rest’s model to the whistleblowing phenomenon is
particularly useful.
Based on Rest’s Four-Component Theory (1986),
Ponemon (1994) suggested a decision-making model
labeling each of the four stages slightly different so that
it fit into the whistleblowing scenario. The first stage is
the awareness that the wrongdoing is occurring, and
the interests of a party are being hurt. The second stage
is the ethical judgment that blowing the whistle is the
ideal moral choice. The third stage involves balancing
different values to formulate the intention of blowing
the whistle. The fourth stage is to implement the
ethical choice–to blow or not to blow the whistle.
Along with the process, individual and situational
factors serve as moderating factors that explain how
the outcome of each step affects the next step. Later
on, Miceli and her associates (2001) published an
article, proposing additional individual and situational
characteristics, such as positive affectivity that may
intervene in people’s whistleblowing-decision-mak-
ing process and make their model more complete.
However, most of the models are proposed con-
ceptually, or are built upon others’ theoretical work.
This maybe due to the fact that lacking validated
instruments, the impossibility of carrying out studies
on actual whistleblowers, the difficulty of getting
detailed information about both individuals and
organizations, or other method-related issues (Chiu,
2003). Nonetheless, the paucity of empirical research
regarding the whistleblowing-decision-making pro-
cess has substantially impeded the development of the
field. Thus, conducting such a study will be important
for scholars concerned with the psychological process
of internal disclosure behavior. Moreover, ethics is
culture-specific. Therefore people with different
cultural upbringings, and living under different socio-
economical influences, may have different views of
what is ethical or unethical (Chen, 2001; Patel, 2003).
The study of the decision-making process of internal
26 Julia Zhang et al.
whistleblowing behavior in China is a necessary step
for Chinese policy makers or managers who wish to
make good use of internal whistleblowing to benefit
their organizations and society at large.
Studying the Chinese context
In fact, there are many other recorded incidents
about whistleblowing around the world, for
instance, Enron, Abbey National, NSAS, Dow
Corning, BCCI, WorldCom, Rockwell, etc. As a
result, a number of countries have established
law/procedures for dealing with whistleblowing
(De Maria, 2006; Vandekerckhove, 2006) to protect
whistleblowers (Miceli and Near, 1994) and their
employers as well (Davis, 1997), such as the
Sarbanes-Oxley Act of the United States, Protected
Disclosures Act of New Zealand, Whistleblowing
Policy of France, Audit Reform and Corporate
Disclosure Act of Australia, and Public Interest
Disclosure Act of the United Kingdom. These
actions have prompted Asian countries to reap the
benefits of whistleblowing.
Back to the China front, scholars and researchers
have subscribed to themyth that Chinese people do not
approve of external disclosure (e.g., Chiu, 2003;
Vinten, 1999), despite encouragement from the gov-
ernment (Gong, 2000). In fact, ‘‘telling’’ can be con-
sidered unacceptable and unethical behavior by any
Chinese employee for this act is considered a break of
trust between employees and employers and is disloyal
and ungrateful (see Fukuyama, 1995; Greene and
Latting, 2004; Redding, 1990). Therefore, when
Dr. Jiang Yanyong, a retired Chinese surgeon of Peo-
ple’s Liberation Army General Hospital 301, blew the
whistle on the Chinese Health Ministry to Time Mag-
azine concerning the Ministry’s handling of the SARS
epidemic (Jakes, 2003), he surprised the whole world
and aroused great interest among western whistle-
blowing scholars. In recent years, there are other
reports on external whistleblowing in China. For
example, a physiotherapist from Shanghai reported the
problems regarding buying old medical equipments as
new and a pharmacist from Hunan Province blew the
whistle on the drug administration for problematic
medicine. (China Daily, February 13, 2007).
Given these cases, more awareness and concern
could be observed among Chinese business people.
A recent survey of business managers indicates that
Chinese managers perceive that the corruption of
government has not decreased, and illegal business
practices remain a problem (Wright et al., 2003).
Despite the ongoing business reform and restruc-
turing of legal and political schemes recently, busi-
ness ethical practices endure slow improvement due
to path dependence effect and the inertia of insti-
tutional changes (Nee, 1992; North, 1990). How-
ever, it is just such a continuous changing process
that provides us an opportunity to examine the
emergence and development of ethical behaviors
such as whistleblowing in Chinese firms. Therefore,
research on the Chinese perception toward whis-
tleblowing can provide valuable information for
international human resource managers, and help
them to employ, predict, and manage internal
whistleblowing more effectively.
Contributions of the study
The objective of this study is to validate a decision-
making process of internal disclosure behavior
by examining the moderating effects of individual
and situational characteristics on the relationship
between Chinese people’s judgments concerning
whistleblowing and their whistleblowing intentions.
This research attempts to make three contributions
to the whistleblowing theory and practice. The first is
to establish theoretical link between whistleblowing
judgment and whistleblowing intention. In order to
have better understanding of the psychological pro-
cess of making whistleblowing decisions, we identify
judgment behavior to be an antecedent of whistle-
blowing intention. Moreover, we tested the mod-
erating effects of individual and organizational
characteristics in the judgment-intention relationship
so as to further explore the dynamics of this psycho-
logical process. The second contribution is to extend
whistleblowing research to a Chinese context. By
gaining knowledge about the perceptions of Chinese
employees with respect to internal whistleblowing, it
contributes to international and cross-cultural whis-
tleblowing research as a whole. Third, this research is
intended to provide normative guidance to both
practitioners and policy-makers. Business managers
that understand the decision-making processes
of whistleblowers will be able to deal with internal
Decision-Making Process of Internal Whistleblowing Behavior in China 27
disclosure more effectively, reaping positive benefits
while avoiding negative consequences. Hence, con-
sistent with China’s recent anti-corruption cam-
paigns, internal whistleblowing could be utilized as a
useful internal control mechanism to stop misconduct
in the banking sector.


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