Estimate market demand for your chosen product

Estimate market demand for your chosen product

Estimate market demand for your chosen product

Country Report #3

The starting point for this assignment is your second country report. Keep the product or service chosen and everything else you have done up to this point. The goal of this assignment is to extend and correct your country report in light of your new knowledge.

Expand your country report with secondary research from at least one of these sources available at DePaul Library: World Bank Open Data, CIA World Factbook, Pew Research Center, Undata, OECD.stat, global EDGE, Google Public Data, Passport. Remember to cite the source at the end.

Use one of the methods learned on the recent module to estimate market demand for your chosen product in the country. Be transparent describing the sources and steps taken to arrive at your estimate, and conclude with a clear number (a range of numbers is acceptable). Like in a real job, you will be judged on how reasonable and well justified your estimate is.

Who are your consumers? Based on the information collected, you may have an idea of the type of consumer you are targeting, what they think, what they like, etc. Make a one-page survey that would give you all the required information to create a customer persona and add it at the end of your report. Thus, your survey should have about 10 questions where you ask representative demographic information (age, gender…) representative psychographic information (values, beliefs…) and representative behavioral information (product usage, other products consumed, rituals, habits…). Alternatively (instead of the survey), interview a national of the country studied and list 10 short quotes or findings that are marketing-relevant from your interview.

This time you are expected to submit a medium (approx. 5 pages) report of facts, much of which will be repeated from the past report. One or two visuals are acceptable if relevant. More visuals or any extra information is welcome at the end of the report, after references, in an addendum.

The challenge of this assignment is in summarizing an entire human community and reducing it to a considerably short list of sentences, numbers and visuals. You will be graded on how well you summarize a culture through a sound and validated set of dimensions such as the ones learned in this course.

Requirements: 5 pages

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.