Consumer Behavior Case Study 7

Consumer Behavior Case Study 7

ASSIGNMENT

Week 7 Case

Please Follow the example case and complete the following case study.  Please note that all sections must be complete.  The key issues section is critical.  Look for the terms and concepts that we have learned and apply them to the case.  Do not define the key issues.  What in the case makes them the key issue? 

Grading Rubric:

  1. Case Summary 2 points
  2. Key issues 10 points
  3. Personal Analysis 3 points
  4. Case Questions 9 points
  5. Conclusion 2 points

CASE STUDY

SUCCESS AT THE BOTTOM OF THE PYRAMID? P&G’S GILLETTE GUARD SHOWS IT’S POSSIBLE

Consumer behavior is influenced by internal and external factors. One of the external factors that sets real boundaries for consumers is their level of income. Some marketers refer to strategies directed at different income tiers as targeting certain levels of a pyramid. Marketing to the “bottom of the pyramid,” focusing on consumers with very limited financial means, ­became well-known in 2004 when C. K. Prahalad wrote The Fortune at the Bottom of the Pyramid. He envisioned companies marketing affordable products to the millions of consumers around the world with limited income and unmet needs. He believed that companies could help consumers and be profitable at the same time.

A number of companies have attempted to make this model work. Puriet, an in-home water purification system manufactured by Hindustan Unilever Limited, was developed for low-income consumers and has found success by offering a 6-month installment plan to make the $25 price more manageable. The Nokia 105, introduced by Microsoft, is a $25 basic cell phone with an alarm clock, flashlight, and FM radio. It was priced specifically for low-income consumers and has sold millions of phones since its introduction in 2013.

However bottom of the pyramid strategies are not always as workable as companies would have imagined. The Nokia 5 has struggled to be financially sustainable and has faced challenges as low-income consumers gravitate toward smart phones that are decreasing in cost. Other companies missed the mark because of a lack of research, discovering in the end that consumers could not afford their product or could opt for a cheaper, more local offering. Some companies have been pushed by investors to show profitability in the short-term with their low-income market initiatives, which has been difficult to accomplish. In some instances the only way to make their business model work over the long term is to partner with a nongovernmental organization (NGO) which could help them to gain access to consumers through their established connections within countries.

Let’s consider the possibilities in India, a country with considerable bottom of the pyramid potential. World Bank 2013 data show India’s population at 1.24 billion people and per ­capita income at $125 a month. The McKinsey Global Institute estimates that 78 percent of the that population fall into the bottom of the pyramid category, with the majority living in ­rural India. They predict that this market may be worth $1.5 trillion by 2020. The sheer numbers of consumers and the overall ­potential make this market appealing to marketers, but still the low level of income poses considerable challenges.

For years Procter & Gamble (P&G) has worked to find ways to capture market share of the men’s razor market in India. They felt that there was a significant opportunity to meet the shaving needs of Indian men at the bottom of the pyramid. Unfortunately, early efforts, like their Vector razor, were undermined by a misunderstanding of the shaving process for men in India, many of whom did not have access to running water. More recently, P&G introduced the Gillette Guard. This razor was developed based on 3,000 hours of research over 18 months, some of it conducted in the homes of low-income Indian men. They asked the men about their shaving rituals and observed them in the process of shaving. What P&G found is that they typically shave on the floors of their huts with no electricity, using a bowl of water and no mirror. Their primary objective is to avoid cutting themselves. This research proved to be invaluable in the development of the new razor.

The Gillette Guard was the result of what Alberto Carvalho, vice president, global Gillette, described as a focus on not only producing a razor that would meet the needs of these consumers, but doing it at “ruthless cost.” This meant paying attention to the smallest details, designing a stripped down single blade razor with only four components versus the 25 found in more sophisticated razors. Jim Keighley, associate director for product engineering, says “I can remember talking about changes to this product that were worth a thousandth, or two thousandths of a cent.” In the end they were able to produce a razor that cost one third of the previously introduced Vector. Selling price for the Gillette Guard ended up at 15 rupees (34 cents) and razor blades at 5 rupees (12 cents).

DISCUSSION QUESTIONS

  1. CS 12-1Using the “4A’s” framework in Figure 12.1, analyze the considerations that went into the development of the Gillette Guard razor for the Indian market.
  2. CS 12-2Are companies targeting the bottom of the pyramid taking advantage of vulnerable consumers with limited resources?
  3. CS 12-3More than half of U.S. workers earn less than $30,000 a year, barely above the poverty line for a family of five. What would you recommend to a company looking to target the bottom of the pyramid consumers in the United States?

Please follow this guideline:

PLACE YOUR ORDER NOW

WEEKLY CASE INSTRUCTIONS

This assignment is due by midnight on Sunday, at the end of each week. No late assignments will be accepted without advance permission from the instructor.

On every case assignment you must meet the minimum standards for depth and organization. Any case analysis that is under 500 words (not counting title and references) will receive a zero. Each case also must have a minimum of 3 outside references, not counting the textbook.

Below is a Sample Case Analysis.  This sample gives you a clear example of how the required case analysis format should be delivered. Follow this format in your analysis.

Do not use the Key Marketing Issues used in the sample case. Each case will have its own set of Key Marketing Issues which you will choose based on the details of the case content and the class reading. Follow this format on all 8 case analyzes.

Sample Case Assignment Analysis Format

MRKT 5000 Online Course

(Instructional notes in red)

(Your name here)

Can Pepsi make Pepsi One the One? (This is a case from a previous edition of the Marketing text – not currently in your text book. This is only a sample analysis to demonstrate analysis format only)

CASE SUMMARY:

Pepsi One is an innovative product launched in the market by PepsiCo to keep the image of innovation, fast movement, and competitiveness.  The case includes the steps of a new-product development process.  Emphasizing the launch of the product and the ways that Pepsi One is getting more familiar to the target market.   Pepsi One is becoming a successful product by getting more market share from the main competitor Coca-Cola.

(Each case to be analyzed will be read from the text, with specific questions assigned)

KEY MARKETING ISSUES

  • Line extension – Development of a product that is closely related to existing products in the line but meets different customer needs.  Pepsi One is a product that tries to differentiate itself from the normal diet products, to reach different target markets.

.

  • Product modification – Change in one or more characteristics of a product. Pepsi changed the sweetener to acesulfane potassium (ace K) to create the Pepsi One.
  • Aesthetic modification – Changes to the sensory appeal of a product.   Pepsi tried to appeal as a not a new diet drink but a new way of tasting a soda.
  • New-product development process – A seven-phase process for introducing products: Idea generation, Screening, Concept testing, Business analysis, Product development, Test marketing, Commercialization.  The PepsiCo performed all phases of new-product development in order to ensure the product would succeed in the market.
  • Product differentiation – Creating and designing products so that customers perceive them as different from competing products.  Pepsi One tries to differentiate itself being the only low calorie drinks that taste exactly as a regular drink (Pepsi).
  • Product design – How a product is conceived, planned, and produced.
  • Styling – The physical appearance of a product.   Pepsi One omits the word “diet” and even the word Pepsi, is secondary to the thick, black lettering of the word “One”.
  • Product positioning – Creating and maintaining a certain concept of a product in customers’ minds.  Through advertising the company tried to keep the idea of the product in customer’s minds.

(These are the issues in this particular case – each case will have a different set of Key Issues)

Personal Case Analysis

I learned that Pepsi One was a product created by a modification of an existent product “Pepsi Diet”.  The product modification was the sweetener used.   A new taste of cola was added to the appeal for a low calorie soft drink.  By trying to differentiate Pepsi One from a classic Diet product, PepsiCo shows its innovative style and gain market share from Coca-Cola.

CASE QUESTIONS

1-    Is Pepsi One a new product, a modified product, or a line extension?  Explain your answer.

Pepsi One is a new product, line extension and a modified product.  Pepsi changed the sweetener to acesulfane potassium (ace K) to create the Pepsi One and tried to be unique by being a low calorie soft drink, which tastes a regular soft drink.

.

2-    In what way is Pepsi One positioned?

Pepsi One was positioned by including characteristics that target market most desires.  Understanding the diet aspect of Pepsi One helped attract an unusual market segment for a diet drink:  cola-loving males in their 20s and 30s. The product is not made to compete head to head with Diet Pepsi.

3-    Over the years, PepsiCo has had a number of product failures.  Evaluate PepsiCo management’s decision to introduce Pepsi One?

PepsiCo was launched just after test indicated consumers liked its taste as much as its creators did.  In extensive home-use tests, almost 70 percent of Pepsi One tasters reported they would purchase the product again.  To differentiate Pepsi One from the horde of diet soft drinks, PepsiCo focused on the product’s taste, which is almost indistinguishable from the taste of sugared soft drinks.

CONCLUSIONS

The company that wants to be competitive needs to be innovative and always introduce new products in the market.  PepsiCo used line extension of its Diet products to create Pepsi One.  Pepsi One is a product modification as well, which was consisted of in changing the sweetener to acesulfane potassium (ace K).  This aesthetic modification provided the product differentiation that appealed to customers as product with low calorie that tastes as a regular soft drink.  The different product design that included change on the styling never seen before, helped to position the product among the cola-loving males in there 20s and 30s.  By being innovative Pepsi One is guaranteeing its position on the soft drinks market, taking some market share from its big rival “Coca-cola.”

Works Cited

(Each analysis must include a minimum of three outside references, not counting the text or references from the case subject directly)

Bramhall, Joe, “Pepsi Inc”, Hoovers, http://www.hoovers.com/xm-holdings/–ID_60656–/free-co-factsheet.xhtml

“Choosing a soft drink”, Soda pop.com Click & Learn:  http://www.pepsicity.com/rpsm/edOid/105548/rpem/ccd/lookLearn.do

Deitz, Corey, “Learn the Difference to Make the Best Choice For Yourself”, Your Guide to softdrinks, December 29, 2005, Pepsi and Coke Comparison Chart

http://pop.about.com/od/satelliteradio/a/blsatcomparecht.htm

Company Profile, “Pepsi, Inc”, February 10, 2006, NAMC Newswire, http://www.newswire.com/companyprofiles/xmsr.html

Insight from Standard & Poor’s, S&P Boosts Pepsi to Strong Buy, BusinessWeek online, February 9, 2006, http://www.businessweek.com/investor/content/feb2006/pi20060209_35961.htm?chan=tc

(Make sure your name is at the top of the paper)

(Remember that any paper with less the 500 words of content – not counting the words from the questions and references – will receive a zero)

PLACE YOUR ORDER NOW

Anthropology reading response

Anthropology reading response

Article

Sterk, Claire “Fieldwork on Prostitution in the Era of Aids” from 2012 Conformity and Conflict, Readings in Cultural Anthropology. Pearson, New York

Stryker, Rachael “Public Interest Ethnography-Women’s Prisons and Health Care in California” from from 2012 Conformity and Conflict, Readings in Cultural Anthropology.  Pearson, New York

Format :

1 – Citation (found below)

2 – The central theme of the reading / article

3 – A few paragraphs of what the reading / article was about

4 – Your critical thoughts and feelings on the reading / article, such as did it change your view of the topic. This is your opportunity to share a personal experience, draw other commonalities from what you read in the article to your life experience, or ask a question you had from the articles.

THIS IS NOT A SUMMARY. Each response should be at least a page to a page and a half long and they must be thorough.

PLACE YOUR ORDER NOW

SOCW-6210-6351-Wk1-Responses

SOCW-6210-6351-Wk1-Responses

Response 1:

Resiliency

Respond to at least two colleagues in one or more of the following ways:

        

·      Add to your colleague’s suggestion for applying resiliency to Talia’s case by suggesting an adaptation of the strategy.

·      Critique your colleague’s suggested application of resiliency to social work practice, stating whether you might use the strategy in your own practice, and why

·      Be sure to support your responses with specific references to the resources. If you are using additional articles, be sure to provide full APA-formatted citations for your references.
 

Colleague 1: B

Nineteen year old Talia Johnson was the victim of a rape at a fraternity party (Plummer, Makris and Brocksen, 2014).  This week’s video depiction highlights Talia’s struggle with navigating her way back into the life she knew prior to the sexual assault (Laureate Education, 2013).  The social worker has a glimpse into her daily life, particularly as she struggles with her parent’s understandable discomfort with their daughter remaining on campus (Laureate Education, 2013).  Talia views her current situation as stagnant and not easily changeable.  During these situations, the professional charged with helping the client achieve the best positive outcomes when pairing their innate resiliency with a Strengths Based Perspective (Zastrow and Kirst- Ashman, 2016).  Zastrow and Kirst-Ashman recognize the importance of emphasizing one’s resiliency, particularly when faced with undeniable adversity (Zastrow and Kirst-Ashman, 2016).

 

While this may be proven as an effective approach, convincing a client who is experiencing consistent feelings of helplessness and hopelessness, is certainly not an easy feat.  Therefore, the focus of this approach should remain small, manageable tasks seen through to completion (Zastrow and Kirst-Ashman, 2016).  In Talia’s case, perhaps suggesting she schedules agreed upon times to speak with her mother would alleviate the stress she feels by receiving the numerous phone calls (Laureate Education, 2013).  The premise behind this suggestion is that when Talia starts seeing small daily success, she may start “buying in” to the fact that she, too, can come back from the trauma that has placed her where she is.  Thus, her acceptance of her own resiliency, while her innate strengths are continually highlighted by the social worker, will only add to her achievement of positive outcomes (Zastrow and Kirst – Ashman, 2016).

 

By applying this concept of resiliency to Talia’s case, it is clear how this would be an effective approach within my own future social work practice.  Every client with whom a social worker comes in contact, has some innate level of resiliency.  Finding the opportunities to point out resiliency, even in its simplest form, becomes the responsibility of the professional charged with guiding the client toward the desired outcomes.   For example, when a client drives a car for the first time after being involved in a car accident, this can be identified as  form of resiliency and the first step in achieving their goals.  The ultimate goal would be for the client to recognize this resiliency within himself, but until this time the social worker can serve as the client’s “strength identifier.”

 

Laureate Education (Producer). (2013). Johnson family: Episode 5 [Video file]. Retrieved from https://class.waldenu.edu

 

Plummer, S. -B., Makris, S., & Brocksen, S. M. (Eds.). (2014). Baltimore, MD: Laureate International Universities Publishing. [Vital Source e-reader

 

Zastrow, C. H., & Kirst-Ashman, K. K. (2016). Understanding human behavior and the social environment (10th ed.)Boston, MA:  Cengage Learning.

 

Colleague 2: J

Talia is a 19-year-old college student who was sexually assaulted at a frat party. After seeking help from campus resources and the services of a counselor, she has begun to experience high levels of anxiety and stress (Plummer, Makris, and Brocksen, 2014). While Talia has begun to resent her counselor for the coping mechanisms she has given Talia, Talia has nonetheless continued to do the things suggested for her, such as journaling, going to group meetings, and talking about her feelings (Laureate Education, 2013). As an observer, these behaviors exhibited by Talia all suggest that she is a resilient individual who refuses to let the things that have befallen her ruin her life permanently.

 

As a social worker, it can be a very difficult task to convince a client that they are resilient, especially when they feel like their life is falling apart. As mentioned by Zastrow and Kirst-Ashman (2016,) giving the individual small, manageable tasks to achieve can boost their confidence and encourage them to take on larger, more difficult tasks. The social worker in Talia’s case already has proof that she is resilient by Talia’s compliance and adherence to journaling and going to group meetings (Laureate Education, 2013).

 

In my own practice, using the concept of resiliency will only serve to increase my client’s self-esteem and self-worth. By giving clients small goals that they can achieve, I can build up their confidence and determination. I think it will also be important to still call clients resilient when they fail at a goal- by still coming to sessions and admitting failure, they are only improving themselves. This would also give them the chance to evaluate the goal or their performance and see what went wrong, what can be done to fix it, and when can it be tried again. Resiliency means to be able to keep going through adversity; it also means to be able to adapt and change with the situations at hand. By instilling this in clients, they can begin the healing process.

 

Laureate Education (Producer). (2013). Johnson family: Episode 5 [Video file]. Retrieved from https://class.waldenu.edu.

 

Plummer, S.-B., Makris, S., & Brocksen, S. M. (2013). The Johnson Family. In Sessions: Case Histories. Laureate Education, Inc.

Zastrow, C. H., & Kirst-Ashman, K. K. (2016). Understanding human behavior and the social environment (10th ed.)Boston, MA:  Cengage Learning.

PLACE YOUR ORDER NOW

Response 2:

 

Discussion: Micro vs. Macro Practice

 

·      Respond to at least two colleagues by identifying three reasons that macro practice should not be dominated by micro practice if social work policy is to effectively deal with the problems of oppressed and marginalized groups.

·      Support your response with specific references to the resources. Be sure to provide full APA citations for your references.
Colleague 1: D

Micro practice is to work with individuals.  Macro practice is to work at the organizational level.  Micro practice has come to dominate the social work profession because if we were to break down the macro and mezzo levels, we are left with individuals.  “Social workers have long recognized that micro and macro practice are complementary, but they have generally emphasized the micro, individual treatment aspect of the profession” (Popple & Leighninger, 2015, p. 7).  It has been discussed plenty that social workers find themselves working with individuals a majority of the time.  The root of the individual’s issues is based on things that are bigger than the individual (Popple & Leighninger, 2015, p. 7).

 

Popple, P. R., & Leighninger, L. (2015). The policy-based profession: An introduction to social welfare policy analysis for social workers. (6th ed.). Upper Saddle River, NJ: Pearson Education.

 

Colleague 2: R

The dichotomy between micro and macro social worker practice varies in the approaches used. Micro social worker practices are based on the ideas on how to better equip the individual to deal with societal needs and expectations. If there is an individual in need of services, the micro approach will link that individual to services to assist their individual underlying needs. The macro social worker approach attempts to have the community meet people at their levels of need. The idea behind the macro level approach to is discuss social worker and the needs of group of individual to larger organizations and agencies such as schools or child welfare agencies. In essence, and as mentioned in this week’s reading, the ideas of micro and macro practices are to compliment from one another. Understanding the needs of one might be just be the needs of the general population of that area, (Popple & Leighninger, 2015). Therefore becoming familiar and effective with using techniques on the micro level, might uncover solutions to bigger societal problems in communities.

 

Popple, P.R., & Leighninger, L. 2015. The police-based profession: Introduction to social welfare policy analysis for social workers. 6th ed. Upper Saddle River, NJ: Pearson Educations

PLACE YOUR ORDER NOW

Eng 2

Eng 2

Reflect upon the literature and share how 1 of the literary pieces, characters, or authors studied in this course can be used as a Christian witness or salvific tool to fulfill the Great Commission. Identify the title, character, or author of the chosen literary piece and begin with a cogent thesis statement; offer detailed support and show control over the topic.

 

Story: Everyman

 

Example:

Everyman can be used for Christian witness in a materialistic society because of the theme of an unavoidable reckoning with God. Firstly, in a materialistic society, people assume their worth in earthly commodities with no thought of the afterlife. Death is not recognized by Everyman because he is consumed with his wealth and even attempts to bribe death to delay. This drama causes an awakening that money cannot buy eternal life.

Secondly, Everyman possesses the Biblical concept that every man dies and has to give an account alone before a righteous God. Everyman tries to find traveling companions with many declining his offer. Death is unavoidable and the outcome is hopeless apart from the grace of God in Jesus.  In conclusion, Everyman is profitable in Christian witness because of the themes of a reckoning before God and mankind’s hopelessness apart from the grace of God in Jesus.

Reference

Anonymous. ( N.D./ 2011). Everyman. In Y. Adu-Gyamfi and M. R. Schmidt. Literature and Spirituality. (p.265-287). New York: Pearson

PLACE YOUR ORDER NOW

SOCW 6121 week 5

SOCW 6121 week 5

Week 5: Understanding Group Dynamics

It is important to understand group dynamics because of their impact on the function and success of the group process. The actual “dynamic” is what influences the behavior of each member of the group and the group as a whole. Every group develops their own dynamic, and it is the social worker’s role to ensure that the interactions within the group are helping the members reach the group’s goals. Sometimes it takes only one member to interrupt or destroy the group’s cohesion and social interaction. It is the role of the social worker to oversee the functioning of the group and to ensure that all members feel empowered to help change the dynamic to a supportive influence. It is also the role of the social worker to make sure that the group process is moving in a direction that is consistent with the group’s purpose.

Learning Objectives

Students will:
  • Analyze group and family dynamics in a case
  • Compare group dynamics to family dynamics
  • Analyze the role of the social worker in empowering groups

Learning Resources

Note: To access this week’s required library resources, please click on the link to the Course Readings List, found in the Course Materials section of your Syllabus.

Required Readings

Toseland, R. W., & Rivas, R. F. (2017). An introduction to group work practice (8th ed.). Boston, MA: Pearson.
Chapter 3, “Understanding Group Dynamics” (pp. 67–97)

Drumm, K. (2006). The essential power of group work. Social Work With Groups29(2–3), 17–31.

Required Media

Psychotherapy.net (Producer). (2011a). Group therapy: A live demonstration. [Video file]. Mill Valley, CA: Author.

Watch segment from timestamp 30:00 to 39:48.

McGoldrick, M. (n.d.). The legacy of unresolved loss:  A family systems approach [Video file].

Watch segment from timestamp 0:43 to 09:38.

PLACE YOUR ORDER NOW

Discussion: Group Dynamics and Family Dynamics

When working with families and groups the priority is for the social worker to understand the process that is taking place.  In both situations there is the overt (clearly stated) dynamics and the covert (hidden) dynamics.  The content (what is being said) in both settings is what is open and stated.  The process (how it is being said) is the unspoken information; what is underneath the interaction is what the social worker needs to explore in both groups and family systems.

For this Discussion, watch the video segments of a group and a family session provided in required resources.

By Day 3

Post the following:

  • Describe the group dynamic (communication, cohesion, social integration, influence) of the group shown in the required media.
  • Explain how this group’s dynamics may influence treatment.
  • A description of the family dynamic (communication, cohesion, social integration, influence) of the family shown in the required media.
  • Explain how this family’s dynamics may influence treatment.
  • Explain any similarities or differences when assessing dynamics in a group versus a family and how those dynamics may affect treatment.
By Day 5

Respond to two colleagues. Explain whether you agree or disagree with their comparison of group and family dynamics. Provide a suggestion of how to assess dynamics in a group or family and explain why it may be important to understand the dynamic for treatment.

Response 1

Sherene Campbell RE: Discussion – Week 5COLLAPSE

It is essential to understand the factors that influence group dynamics.  Group dynamics are series of actions that group members go through when they come together and interact (Toseland & Rivas, 2017).  This particular group dynamic presents as having levels of familiarity, directness and connectivity.  Julius facilitates the group with leadership, structure and veracity.  The dynamics of the group slightly deviated from the usual assembly, as Pam was obviously upset about Phillip’s presence in the group.  She expressed that the group was previously known as a place of safety and amenity for her; however, presented as irritated and distressed about the negative history she shared with Phillip (Yalom, 2011a).

Pam explained to the group that Phillip treated her poorly, by “deflowering” her and dropping her, as he allegedly did to her close friend.  Pam expressed that the group was her “haven, where she came to feel safe” (Yalom, 2011a).  The group members shared that they formed relationships with both Pam and Phillip, and although they wanted Pam to stay, they explained that the value of Phillip’s presence to the group was, while she was away.  Julius was calm and reasonable, and acknowledged Pam’s feelings without disrespect towards Phillip’s presence, and was able to bring the entire group together by encouraging both to stay and continue the session (Yalom, 2011a).

The group is clearly quite progressive, having spent a lot of time together, they had the ability to point out value and express their emotions freely (Toseland & Rivas, 2017).  Julius was effective in allowing Pam to express her feelings, but he was able to avoid any over-embellished outbursts or walkouts, and conclusively helped to include the entire group who was able to support both, pronounce positive attributes of both, and encouraged both members to stay and continue in the session (Yalom, 2011a).

Group dynamics and structure will strongly influence the therapeutic outcome.  In the group video Pam presents as an outspoken, dominant figure.  With this type of personality, she presents as having a substantial influence on the group, and could have influenced the group in a different direction.  The group could have demonstrated a blind defense to Pam’s claim, pushing Phillip off, or could have become infuriated at her initial outburst and rejected her from the session.  Julius demonstrated lenient control over the situation, allowing just enough to ensure Pam felt “heard”, acknowledged her feelings, valued her presence and described specific value Phillip had on the group, and also bringing everyone together while processing the feelings (Yalom, 2011a).

In the Roger’s family video, Michelle’s counselor made a referral for Michelle and her family to meet with a family therapist, in hopes of helping them learn how to communicate more effectively.  After completing and analyzing the family genogram, strengths were identified. Michelle’s parents have been displeased with her social contacts and interactions, and they fear that those individuals would have a negative influence on Michelle.  While demonstrating their discontentment, they have used derogatory terms and criticism towards Michelle which has significantly compromised the communication, which shaped a divide in the family.  Michelle’s father portrayed himself as very authoritative and disconnected; the step mother has created an alignment with her husband further, alienating Michelle (Yalom, 2011a).  For treatment to be effective, each family member will require respect, appreciation, and validation of their feelings in order to ensure positive change.

The difference between the family versus the group therapy, would be that the group established an alliance and member support within their therapeutic group session.  The dynamics within the family unit could have demonstrated much more vulnerability and connection with family members.  Despite the “hiccup” between Pam and Phillip, the group was able to express themselves and appeared to genuinely appreciate one another’s support.  The family clearly has some underlining issues, which affects their intercommunication (Yalom, 2011a).

References

Toseland, R.W., & Rivas, R. F. (2017). An introduction to group work practice (8th ed.). Boston, MA: Pearson.

Yalom, I., Psychotherapy.net (Producer). (2011a). Group Therapy: A live demonstration. [Video file]. Mill Valley, CA: Author.

Response 2

Sharon Turner RE: Discussion – Week 5COLLAPSE

Group Dynamics

According to Toseland & Rivas (2017, p. 67), one of the fundamental purposes of a group is to create a social system. How is a group a social system?  Groups influence “both individual group members and the group as a whole” (Toseland & Rivas p. 67). Group therapy can help individuals interact with one another to formulate ideas among one another to offer socio-emotional support.

The group that was lead by “Julius,” (the counselor who as recently been diagnosed with cancer), has been an ongoing group that has already developed its cohesion (Psychotherapy.net, 2011).  They appear to have been together as a group for years and thus have developed the roles each of the play, all but one member, Phillip. Phillip is the newest member of the group (Psychotherapy.net), Phillip (who has been with the group for about four months), and another member, Pam (who has been away from four months), has an unsettling history (Psychotherapy.net).  The other group members, Gil, Bonnie, Rebecca, Tony, and Stewart (Psychotherapy.net). Despite the tension between Phillip and Pam, the group was able to get past it and stayed together.

Although the counselor, Julius, was present during the sessions and at times offered guidance and clarification within the group, the group was free-floating.  Free-floating occurs when the members of the group can have meaningful and responsible conversations among one another (Psychotherapy.net). The group members were able to offer support and thought-provoking feedback.  Julius’ presence did, however, provide clarification, which allowed the members to clarify the depth of what they were saying. Additionally, Julius was mindful of both verbal and nonverbal languages spoken while in session. Julius seems to have developed a “third ear,” which, according to Toseland & Rivas, means  to “become aware of the meanings behind messages and their effect on a particular group member and the group as a whole.” (p.70).

Family Dynamics

The therapist, Monica McGoldrick, conducted the family group session.  The family consisted of Michelle (15-year-old) and Julian (21-year-old), children of David and stepchildren of Kathleen (McGoldrick, n.d.) David and Kathleen share a child name Jade (2 years old). The family presented due to concerns regarding Michelle’s behavior (McGoldrick).  However, the issues surrounding the family was much deeper than that. The family had past issues such a the death of David’s first wife and mother of his older children, and David’s and Kathleen’s childhood issues (McGoldrick).

During the family group session, the dynamics were leader-centered.  In other words, Monica McGoldrick as the therapist as the leader, provided direction and assigned tasks we needed.  For example, the therapist offered a suggestion to include Julian is a family session to get his feedback on the dynamics of the family (McGoldrick). Julian’s involvement was able to have a breakthrough with David that the therapist was struggling with.   Furthermore, the family presented to this session with conflict and judgment. David and Kathleen did not take the time to get to know Michelle’s friends; David did not spend time with Michelle, nor did he help Michelle process the loss of her mother or grandmother.  As the sessions went on, the family was able to connect, open up, form strong communication skills, and grow from past hurts.

Similarities and Differences

The differences between the groups were that the family did not present with a solid cohesion; there were strife and distress within the family. This distress shut the family down and created dysfunction.  Whereas the other groups seemed to be able to communicate by providing feedback that was well received and added insight to the group.

Both the groups were lead by experienced therapists who took the time to gather information about each group member.  In doing so, each therapist was able to address the individual’s needs as well as respect the group dynamics.

References:

McGoldrick, M. (n.d.). The legacy of unresolved loss: A family systems approach [Video file]. Retrieved from https://waldenu.kanopy.com/video/legacy-unresolved-loss

Psychotherapy.net (Producer). (2011a). Group therapy: A live demonstration. [Video file]. Mill Valley, CA: Author. Retrieved from https://waldenu.kanopy.com/video/group-therapy-live-demonstration

Toseland, R. W., & Rivas, R. F. (2017). An introduction to group work practice (8th ed.). Boston, MA: Pearson.

Submission and Grading Information
Grading Criteria

To access your rubric:
Week 5 Discussion Rubric

Post by Day 3 and Respond by Day 5

To participate in this Discussion:
Week 5 Discussion

Assignment: Assessing Group Process 2

Each member of a group contributes to the group’s dynamic even if the member is silent. As a clinical social worker, it is important to understand the dynamics you bring to a group and the role you tend to assume in a group setting. Every individual has his or her own way of interacting. Knowing your own personal style and the role you tend to choose will help you identify your strengths and weaknesses when working within a group.

For this Assignment, describe the dynamics of your Wiki Group. By this time, your group should have developed the family case study and defined the scope of the problem.

Reflect on your participation in the dynamics. What role have you assumed in the group? Have you used any empowerment strategies in moving the group forward? If not, what strategy could you implement?

Group Process Assignments should integrate course concepts related to group process. Assignments should demonstrate critical thought when applying course material to your group experience. Support ideas in your Assignment with APA citations from this week’s required resources

THIS IS THE GROUP WIKI

 

Family Description

Peter’s family is the one selected for this project. Peter is a 34-year old Caucasian man who originates from San Francisco, California. He is married to Fernando, a 33-year old Latino man, who is a first generation American. Fernando’s parent immigrated from Cuba before he was born. They live on the outskirts of San Francisco and have been married for three years. They met while in college where Peter earned a business degree, and Fernando earned a Bachelor of Science in nursing. The couple adopted a child about nine months ago from Colombia. The child’s name is Jose and he is currently 24 months old. Peter’s job keeps him very busy and requires him to travel a lot. Therefore, the primary issue here is balancing work and home life for Peter.

Roles & Communication

The group that will address the concern comprises five members, Sharon, Sandra, Catlin, Hannah and Titilope. Each member will have a specific duty. Someone will oversee the family assessment to establish the underlying problems (Mullen et al., 2008). A timetable was completed to break down weekly goals for the project and each member of the group have decided to assign goals each week based on the previous development of the project. For example, during week four Sharon will be responsible for engagement techniques, Sandra will be responsible for research on social, cultural, and diverse considerations, Titilope will be responsible for defining the specific problem, and Hannah and Catlin will be responsible for organizing and publishing material into the Wiki.

Members will communicate over the Internet using email, hangouts to video chat, and via texting to communicate weekly and to share research and project materials. Every member has a smartphone; thus, this will necessitate effective communication regarding the progress of the project.

Reference

Mullen, E. J., Bledsoe, S. E., & Bellamy, J. L. (2008). Implementing evidence-based social work practice. Research on Social Work Practice, 18(4), 325–338.

PLACE YOUR ORDER NOW

SoCW 6301-4

SoCW 6301-4

Looking Ahead

In Week 4, you will submit a paper covering Parts 1, 3, 4, and 5 from the outline. This assignment will require you to synthesize what you have learned in the first 3 weeks with what you learn in Week 4. You DO NOT need to write an abstract at this stage. These sections constitute the introduction and literature review in a completed research study. This same material also constitutes a beginning research plan or proposal.

 

Focusing Research Questions and Developing Hypotheses

One of the challenges in writing research questions is that they must be at once general enough to make the study feasible but narrow enough in order to focus the researcher on making choices that will underpin a successful research study. Implementing literature reviews is one way that a researcher can, at once, focus his or her research question and get a sense of what kind of research has already been conducted.

This week you consider the purpose and function of literature reviews. You also consider the consequences of not conducting a literature review and thus being unaware of pre-existing literature on the topic that you are researching.

Learning Objectives

 

Learning Resources

Note: To access this week’s required library resources, please click on the link to the Course Readings List, found in the Course Materials section of your Syllabus.

Required Readings

Yegidis, B. L., Weinbach, R. W., & Myers, L. L.  (2018). Research methods for social workers (8th ed.). New York, NY:  Pearson.
Review Chapter 4, “Conducting the Literature Review and Developing Research Hypothesis” (pp. 71-99)

Plummer, S.-B., Makris, S., & Brocksen S. M. (Eds.). (2014). Social work case studies: Foundation year. Baltimore, MD: Laureate International Universities Publishing. [Vital Source e-reader].
Social Work Research: Couples Counseling
Social Work Research: Couples Counseling Social Work Research: Using Multiple Assessments

Plummer, S.-B., Makris, S., Brocksen S. (Eds.). (2014). Sessions: Case histories. Baltimore, MD: Laureate International Universities Publishing. [Vital Source e-reader].
The Logan Family

Required Media

Laureate Education Producer). (2013). Logan family (Episode 1) [Video file]. In Sessions. Retrieved from https://class.waldenu.edu

Social Work Research: Couples Counseling

Kathleen is a 37-year-old, Caucasian female of Irish descent, and her partner, Lisa, is a 38-year-old, Caucasian female with a Hungarian ethnic background. Kathleen reports that she has a long family history of substance use but has never used alcohol or drugs herself. She does not have a criminal history and utilized counseling services 10 years ago for family issues regarding her father’s alcohol use. Kathleen works as a nurse in a local hospital on the cardiac floor where she has been employed for 8 years.

Lisa reports experimenting with substances during college. She currently drinks wine on occasion. Lisa does not have a criminal history. Lisa has had many jobs and stated that she was unable to find her niche until recently when she took out a loan and opened a small Hungarian restaurant serving her grandmother’s recipes. Her restaurant has been open 1 year. Lisa reports that while she enjoys the work and has found her niche, she must work constantly to be successful, and she is worried the business might fail.

Kathleen and Lisa have been together for over 15 years. They have a close group of friends and see their families on major holidays. They came to outpatient counseling at a nonprofit agency to examine the possibility of starting a family together. They were both feeling ambivalent about it, and it had been the source of more than a few arguments, so they decided to come to counseling to address their concerns in a more productive way. They said they chose this agency because it was recognized as lesbian, gay, bisexual, and transgender (LGBT) friendly. They asked about my sexual orientation and my history because they were concerned about my level of experience working with the issues they were presenting.

I thanked Kathleen and Lisa for sharing this concern, and I informed them of various programs I had worked in within the agency, including supportive services for LGBT youth in schools and in the community. I also shared our agency philosophy and mission, which includes outcome measures and engaging clients in feedback to evaluate practice.

I explained the tools we used to measure outcomes. The first form measures how each of them are feeling with regard to their life and current circumstances. There are four different scales to measure aspects of their lives, such as social, family, emotional health, etc. I also provided the chart on which I score the scales and track progress. I explained that the purpose was to see where they began to demonstrate progress with the work we were doing.

The second form measures how well I am providing treatment. I demonstrated the four scales that measure if the client feels heard and understood and if we addressed in session what they wanted to. I explained that this should address their concern about my ability to assist them. Because we would be evaluating both how they felt and how the sessions were going each week, we could make adjustments on treatment and delivery style.

I informed Kathleen and Lisa that both measurement tools were obtained from the National Registry of Evidence-Based Programs and Practices. We use these tools in the agency to assess the experience of the client and whether the goals of treatment are being achieved. Lisa questioned how the information would be used, and I told them that this information would be shared with them weekly and would only be in their chart.

Lisa and Kathleen came every week for 15 weeks. In that time, we charted each week using both tools. The chart demonstrated significant progress and then began to level off. During that time, Kathleen and Lisa worked on effective communication strategies to discuss the presenting issues. The arguments had become less frequent and shorter in duration as both Kathleen and Lisa learned to appreciate the other’s perspective. They expressed that some members of their families of origin were not supportive of their sexual orientation, and this was the main challenge for them as a couple. They were able to identify their strengths and not let family or societal opinions inform how they wanted to live. They were able to see that this was their decision.

During treatment there were times when the measurement tool indicated that they felt we were not connecting on certain issues. As I could pinpoint when that was and the topic we discussed, we were able to address it in the next session to clarify and get back on track.

 

Social Work Research: Using Multiple Assessments

Lucille is a 68-year-old, Caucasian female. Her husband of 43 years passed away 4 years ago after a long and debilitating illness during which Lucille was his primary caregiver. During their marriage, he worked at the sanitation department, and she was a homemaker. She continues to live in the house where she and her husband raised their three children. Lucille receives a limited income of approximately $2,100/month from her husband’s retirement pension and Social Security; she owns her home and has no major outstanding debts. She receives Medicare to cover her major medical expenses and a small supplemental health plan to cover any outstanding medical costs. Her physical health is good, and she has not had any major illnesses or surgeries, although she has not had a complete physical in over two years. Her favorite hobbies are gardening and cooking. Lucille has two sons and one daughter, each living away from home with their own families. Lucille’s daughter and one son reside in the local area; her other son lives in another state.

Lucille’s major concern is about her daughter, Alice (33), who has battled substance abuse and alcoholism since adolescence. At present, Alice is not employed and has had several encounters with law enforcement for drug possession and intent to sell illegal substances. Alice has admitted that she has used cocaine as well as other substances in the past. She has made several attempts to go into drug rehabilitation, but she has never completed a program. Her siblings have essentially disowned her. Alice has three children, Michael (6), Rachael (4), and Randy (18 months), who was recently diagnosed with fetal alcohol effects (FAE). Lucille is not certain who is the father of her grandchildren; it is a subject Alice refuses to discuss. Alice has repeatedly left her children alone for several hours in their tiny apartment, and once she was gone for several days. Child Welfare has interceded, but Alice continues to have custody of her children. Whenever Lucille visits her daughter and grandchildren, the living conditions are filthy, there is little food in the house, and there is talk of constant “visitors” to the house well into the night. Because of Alice’s instability, Lucille has taken physical custody of her grandchildren without any redress from Alice. Lucille’s family members are not aware of the stress Lucille is feeling about possibly having to spend the rest of her life raising her grandchildren, including one with a disability. This causes Lucille to often feel “down in the dumps,” resulting in overeating because, as she stated, “comfort food makes me feel better.” Within 2 months, she gained 15 pounds.

Lucille heard about a counseling program at the local community center for grandparents raising grandchildren. The program provides support, group meetings, parenting classes, individual counseling sessions with a social worker, and referrals for other supporting services. At first, Lucille was skeptical about attending the program. She was embarrassed to tell others about her family circumstances; she was particularly fearful that others would blame her for her daughter’s lifestyle and wonder how she could now care for her grandchildren if she could not raise her daughter properly. She already blamed herself for her daughter’s actions, which made her bouts of depression more frequent and difficult to overcome.

Eventually, Lucille came to the community center after some encouragement from her neighbor. Lucille is quite concerned about the fate of her daughter. Fearing the worst, she is constantly worried she will get a late night phone call that her daughter was found dead somewhere from a drug overdose or something related to her drug life. She once believed caring for her grandchildren was a temporary arrangement but more recently believes this will become permanent. Although Lucille loves her grandchildren, she is afraid that she will have to raise them alone and is angry with her daughter for putting her in this position. She does not know if she can do it at her age. Her youngest grandchild will need many resources over the years, and she does not even know where to begin to access them. She admits feeling overwhelmed and depressed frequently, but she does not have a wide circle of family or friends to talk to about her concerns. She spoke to her church minister once about her family circumstances but did not feel she got much out of it. “He just did not seem to understand what I was talking about,” she stated, “so I never went back.” She stated she was feeling unable to manage her family needs and that “I just want to get control of the ship again.”

After a thorough psychological assessment, the agency psychiatrist determined that medication was not necessary for her bouts of depression. After our initial talk, I administered a series of baseline measures on her emotional and physical functioning, specifically the Center for Epidemiologic Studies—Depressed Mood Scale (CES-D), Family Resource Scale, Family Support Scale, and the Medical Outcome Survey, SF-12v2. Our plan is to administer these measures at 3-month intervals for 1 year to assess her emotional functioning and social progress. Using a strengths-based approach to problem solving, I collaborated with Lucille on a biweekly basis to define personal goals that focused on helping her address feelings of depression and broaden her support network for managing family challenges. She attended monthly support group meetings with other grandparents who discussed their challenges and celebrated their triumphs. Lucille never missed a meeting. I made two home visits per month to observe Lucille in her home environment. Our individual sessions included assessing strengths, defining/redefining needs, targeting problems and goals, identifying resources to address needs, and monitoring goal progress. A nutritionist also conducted two home visits to help her with food options for herself and her grandchildren. Lucille is an excellent cook, and the nutritionist showed her how to reduce calories without sacrificing taste. Within four weeks, Lucille was able to make small changes in her everyday life. She began walking her grandchildren to the local park for playtime, preparing her front yard for spring flowers, and preparing Sunday dinners to reengage her family. She also visited her family physician and learned that she has high blood pressure, which can be controlled with proper diet and exercise, and she has asked her son and daughter-in-law for respite once per month so she can have some “down time.”

After 6 months, I facilitated a family group conference with Lucille and her sons and their wives. The focus of the meeting was to plan how the family would support Lucille as the primary caregiver for her grandchildren and to define the role other family members would play in assisting in raising Alice’s children. There was family agreement that it was in the children’s best interest for Lucille to seek legal counsel so she could establish temporary custody for her grandchildren, as well as learn the options for a more permanent relationship, such as adoption. She also applied for disability benefits for her youngest grandchild. Later, the family would meet to conduct permanency planning for the grandchildren. After 9 months, Lucille’s emotional health improved, and we decided to suspend individual counseling, but she continues to participate in the weekly support group meetings where she can have her blood pressure checked by the program nurse. After 12 months in the program, Lucille has a positive perception of her support network, including her family; familiarity with community resources and how to access them; a positive emotional state; and she has lost 10 pounds and her blood pressure is normal. Lucille has even initiated a grandparent mentoring service for new custodial grandparents who want to partner with a “seasoned” grandparent caregiver. Last week, Lucille found out her daughter Alice, who she has not seen in nearly a year, is 6 months pregnant.

 

The Logan Family

Eboni Logan is a 16-year-old biracial African American/Caucasian female in 11th grade. She is an honors student, has been taking Advanced Placement courses, and runs track. Eboni plans to go to college and major in nursing. She is also active in choir and is a member of the National Honor Society and the student council. For the last 6 months, Eboni has been working 10 hours a week at a fast food restaurant. She recently passed her driver’s test and has received her license.

Eboni states that she believes in God, but she and her mother do not belong to any organized religion. Her father attends a Catholic church regularly and takes Eboni with him on the weekends that she visits him.

Eboni does not smoke and denies any regular alcohol or drug usage. She does admit to occasionally drinking when she is at parties with her friends, but denies ever being drunk. There is no criminal history. She has had no major health problems.

Eboni has been dating Darian for the past 4 months. He is a 17-year-old African American male. According to Eboni, Darian is also on the track team and does well in school. He is a B student and would like to go to college, possibly for something computer related. Darian works at a grocery store 10–15 hours a week. He is healthy and has no criminal issues. Darian also denies smoking or regular alcohol or drug usage. He has been drunk a few times, but Eboni reports that he does not think it is a problem. Eboni and Darian became sexually active soon after they started dating, and they were using withdrawal for birth control.

Eboni’s mother, Darlene, is 34 years old and also biracial African American/Caucasian. She works as an administrative assistant for a local manufacturing company. Eboni has lived with her mother and her maternal grandmother, May, from the time she was born. May is a 55-year-old African American woman who works as a paraprofessional in an elementary school. They still live in the same apartment where May raised Darlene.

Darlene met Eboni’s father, Anthony, when she was 17, the summer before their senior year in high school. Anthony is 34 years old and Caucasian. They casually dated for about a month, and after they broke up, Darlene discovered she was pregnant and opted to keep the baby. Although they never married each other, Anthony has been married twice and divorced once. He has four other children in addition to Eboni. She visits her father and stepmother every other weekend. Anthony works as a mechanic and pays child support to Darlene.

Recently, Eboni took a pregnancy test and learned that she is 2 months pregnant. She actually did not know she was pregnant because her periods were not always consistent and she thought she had just skipped a couple of months. Eboni immediately told her best friend, Brandy, and then Darian about her pregnancy. He was shocked at first and suggested that it might be best to terminate. Darian has not told her explicitly to get an abortion, but he feels he cannot provide for her and the baby as he would like and thinks they should wait to have children. He eventually told her he would support her in any way he could, whatever she decides. Brandy encouraged Eboni to meet with the school social worker.

During our first meeting, Eboni told me that she had taken a pregnancy test the previous week and it was positive. At that moment, the only people who knew she was pregnant were her best friend and boyfriend. She had not told her parents and was not sure how to tell them. She was very scared about what they would say to her. We talked about how she could tell them and discussed various responses she might receive. Eboni agreed she would tell her parents over the weekend and see me the following Monday. During our meeting I asked her if she used contraception, and she told me that she used the withdrawal method.

Eboni met with me that following Monday, as planned, and she was very tearful. She had told her parents and grandmother over the weekend. Eboni shared that her mother and grandmother had become visibly upset when they learned of the pregnancy, and Darlene had yelled and called her a slut. Darlene told Eboni she wanted her to have a different life than she had had and told her she should have an abortion. May cried and held Eboni in her arms for a long time. When Eboni told her father, he was shocked and just kept shaking his head back and forth, not saying a word. Then he told her that she had to have this child because abortion was a sin. He offered to help her and suggested that she move in with him and her stepmother.

Darlene did not speak to Eboni for the rest of the weekend. Her grandmother said she was scheduling an appointment with the doctor to make sure she really was pregnant. Eboni was apprehensive about going to the doctor, so we discussed what the first appointment usually entails. I approached the topic of choices and decisions if it was confirmed that she was pregnant, and she said she had no idea what she would do.

Two days later, Eboni came to see me with the results of her doctor’s appointment. The doctor confirmed the pregnancy, said her hormone levels were good, and placed her on prenatal vitamins. Eboni had had little morning sickness and no overt issues due to the pregnancy. Her grandmother went with her to the appointment, but her mother was still not speaking to her. Eboni was very upset about the situation with her mother. At one point she commented that parents are supposed to support their kids when they are in trouble and that she would never treat her daughter the way her mother was treating her. I offered to meet with Eboni and her mother to discuss the situation. Although apprehensive, Eboni gave me permission to call her mother and set up an appointment.

The Logan Family

May Logan: mother of Darlene, 55

Darlene Logan: mother, 34

Anthony Jennings: father, 34

Eboni Logan: daughter, 16

Darian: Eboni’s boyfriend, 17

I left a message for Darlene to contact me about scheduling a meeting. She called back and agreed to meet with Eboni and me. When I informed Eboni of the scheduled meeting, she thanked me. She told me that she was going to spend the upcoming weekend with her father, and that she was apprehensive about how it would go. When I approached the topic of a decision about the pregnancy, she stated that she was not certain but was leaning in one direction, which she did not share with me. I suggested we get together before the meeting with her mother to discuss the weekend with her father.

At our next session, Eboni said she thought she knew what to do but after spending the weekend with her father was still confused. Eboni said her father went on at length about how God gives life, and that if she had an abortion, she would go to hell. Eboni was very scared. Anthony had taken her to church and told the priest that Eboni was pregnant and asked him to pray for her. Eboni said this made her feel uncomfortable.

When I met with Eboni and her mother, Darlene shared her thoughts about Eboni’s pregnancy and her belief that she should have an abortion. She said she knows how hard it is to be a single mother and does not want this for Eboni. She believes that because Eboni is so young, she should do as she says. Eboni was very quiet during the session, and when asked what she thought, said she did not know. At the end of the session, nothing was resolved between Eboni and her mother.

When I met with Eboni the next day to process the session, she said that when they got home, she and her mother talked without any yelling. Her mother told Eboni she loved her and wanted what was best for her. May said she would support Eboni no matter what she decided and would help her if she kept the baby.

Eboni was concerned because she thought she was beginning to look pregnant and her morning sickness had gotten worse. I addressed her overall health, and she said that she wanted to sleep all the time, and that when she was not nauseated, all she did was eat. Eboni is taking her prenatal vitamins in case she decides to have the baby. Only a couple of her friends know about the pregnancy, and they had different thoughts on what they thought she should do. One friend even bought her a onesie. In addition, Eboni was concerned that her grades were being affected by the situation, possibly affecting her ability to attend college. She was also worried about how a pregnancy or baby would affect her chances of getting a track scholarship. In response to her many concerns, I educated her on stress-reduction methods.

Eboni asked me what I thought she should do, and I told her it was her decision to make for herself and that she should not let others tell her what to do. However, I also stated that it was important for her to know all the options. We discussed at length what it would mean for her to keep the baby versus terminating the pregnancy. I mentioned adoption and the possibility of an open adoption, but Eboni said she was not sure she could have a baby and then give it away. We discussed the pros and cons of adoption, and she stated she was even more confused. I reminded her that she did not have much time to make her decision if she was going to terminate. She said she wanted a few days to really consider all her options.

Eboni scheduled a time to meet with me. When she entered my office, she told me she had had a long talk with her mother and grandmother the night before about what she was going to do. She had also called her father and Darian and told them what she had decided. Eboni told me she knows she has made the right decision.

 

Discussion: Research Questions and Literature Reviews

In this week’s video, you meet Eboni Logan, a teenager who reveals that she is pregnant. Eboni explains to her social worker that no one at her school talks about methods of birth control, as their only focus is on abstinence. Imagine that you are a social worker in Eboni’s school and you begin to notice an increase in teen pregnancy. This causes you to wonder about the effectiveness of abstinence-only education. This curiosity propels you to investigate further, but you are not sure what you should do first—develop a research question or conduct a literature review.

For this Discussion, review the literature on abstinence education. View the Sessions episode on the Eboni Logan case.

By Day 3

Post your explanation about what should come first—the development of a research question or a thorough literature review. Justify your answer by adding your thoughts about which process you believe to be more realistic and/or appropriate, and why. Finally, describe potential consequences of deciding on a research question without conducting a review of the literature. Please use the resources to support your answer.

By Day 5

Respond to a colleague’s post by suggesting two ways of avoiding the consequences he or she described. Please use the resources to support your post.

PLACE YOUR ORDER NOW

Assignment: Introduction to Research Proposals

Just because you thought of an interesting research question and have a desire to conduct research does not mean that your research will automatically be supported by faculty or funded by an organization. In order to gain stakeholder approval, you must submit a research proposal. Much like an outline of a paper or a treatment of a movie script, the research proposal contains several parts that begin with a research question and end with a literature review. For this Assignment, you compile a research proposal that includes a research problem, research question, and a literature review.

For this Assignment, choose between the case studies entitled “Social Work Research: Couple Counseling” and “Social Work Research: Using Multiple Assessments.” Consider how you might select among the issues presented to formulate a research proposal.

Be sure to consult the outline in Chapter 14 the Yegidis et al. text for content suggestions for the sections of a research proposal. As you review existing research studies, notice how the authors identify a problem, focus the research question, and summarize relevant literature. These can provide you with a model for your research proposal.

By Day 7

Submit a 5- to 6-page research proposal stating both a research problem and a broad research question (may be either qualitative or quantitative). Use 6–10 of the most relevant literature resources to support the need for the study, define concepts, and define variables relevant to the question. Include a literature review explaining what previous research has found in relation to your problem and question. The literature review should also include a description of methods used by previous researchers. Finally, be sure to explain how your proposed study addresses a gap in existing knowledge.

 

Discussion: Research Questions and Literature Reviews

Diane Sharkey

Explanation about what should come first—the development of a research question or a thorough literature review.

I feel like I’m answering the age-old “chicken or egg” question. However, I believe a thorough literature review should come before the development of a research question. Granted, a researcher or practitioner must have a problem or some broad questions in mind before conducting a literature review. However, that question can be modified and adjusted as the researcher reviews the literature and finds that certain areas of a problem have been studied enough or discovers gaps in the information. Yegidis, Weinbach, and Myers (2018) support this by stating “for every research problem and its related research questions, there is an existing body of knowledge that can guide a researcher” (p. 73).

Justify your answer by adding your thoughts about which process you believe to be more realistic and/or appropriate, and why.

Completing a literature review first is more appropriate than creating a specific research question because “researchers do not know to what degree answers to the question already existed, what methods had been used to study it, or what other researchers had learned in the process of conducting their research” (Yegidis et al., 2018, p. 84). Once a researcher begins to research a broad topic, he/she can use the information found to help narrow the focus of the question and future research. Additionally, a literature review helps determine the variables, further narrowing the proposed question(s)  (Yegidis et al., 2018).

Finally, describe potential consequences of deciding on a research question without conducting a review of the literature.

Without conducting a review of the literature, researchers don’t know what they don’t know (or what they do know, for that matter). Plus, deciding on a research question without conducting a review of the literature can be a waste of time if it is something that has been studied in depth and has a multitude of data (Yegidis et al., 2018). Moreover, Yegidis et al. (2018) discuss the importance of using data from the literature review to help formulate hypotheses with supportive data about the specific research questions.

Reference

Yegidis, B. L., Weinbach, R. W., & Myers, L. L.  (2018). Research methods for social workers (8th ed.). New York, NY:  Pearson.

Laquita Renwrick

This writer believes that a thorough literature review should always be conducted before the development of a research question. Literature reviews provide the researcher with information about the topic of interest. Literature review informs the social worker of previous research conducted and allows for the worker to identify knowledge gaps, which would serve as the purpose for formulating a new study and conducting research. Information retrieved from the literature review will then allow the researcher to build their knowledge base and identify ways that previous research may have failed or can be further explored, hence, tailoring the new research to current and relevant social problems or phenomena. Literature reviews produce focused research questions, precise and specific, that will allow the researcher to formulate hypotheses to later be tested (Yegidis,Weinbach,& Myers, 2018).  Essentially, literature reviews should be the preliminary step to conducting research to showcase originality of the study and relevance to the current profession/study discipline. Literature reviews allow for the comparing and contrasting of prior research and to determine the effectiveness of policies, programs, and interventions in social work.

Formulating a research question without literature review may misinform the study and cause the researcher to conduct research with no credibility, content validity , and cause duplication of previous studies. Development of a research question can hinder the study because if the researcher has not conducted a literature review they may discover the topic has been effectively study and utilized for evidenced based practices. One way this hinderance can cause concern, is when completing a statistical analysis over a historical context for a study.

PLACE YOUR ORDER NOW

SOCW 6311 & 6070 Wk 4 Responses

SOCW 6311 & 6070 Wk 4 Responses

RESPONSE 1:

Respond to at least two colleagues by explaining how that colleague might rule out one of the confounding variables that they identified.

Colleague 1: Debby

Being able to look at the different designs and choosing the right design for the information necessary to give an accurate accounting is imperative.  Looking at the variables and outcomes wanting to be measured is also an important part of choosing a statistical design.  The outcome of the design should be able to tell whether the goals of the client have been met (Dudley, 2014).  In the study Social Work Research: Chi Square (Plummer, Makris, & Brocksen, 2014b), the outcome of the client was the outcome data measured.

 

The intervention provided by the organization was to rehabilitate recently paroled prison inmates and get these clients ready for full-time employment (Plummer, et. al., 2014b).  The design was to use a quasi-experimental research design and the program started with thirty recently paroled clients, the intervention group (Plummer, et. al., 2014b).  There was also another thirty recently paroled individuals that were waiting to enter the rehabilitation program, the comparison group (Plummer, et. al., 2014b).  The parole officers of each individual within both the intervention group as well as the comparison group were provided surveys regarding the employment and demographics of the individual (Plummer, et. al., 2014b).  The independent variable (rehabilitation program group) and the dependent variable (employment outcome), were measured using the Pearson chi-square and compared to the comparison group.

 

This study found the difference in the two groups were highly significant with a p value of .003 which is beyond the usual alpha-level of .05 which is used by researchers to determine the significance of the design used (Plummer, et. al., 2014b).  This type of findings would give the organization reason to believe that the rehabilitation program could be effective when working with these clients in being able to obtain full-time employment (Plummer, et. al, 2014b).

 

Internal Validity

 

The validity of the rehabilitation program may be compromised by the two groups selected for the study.  For example, there was no random selection when choosing the groups.  Also, gaining employment may or may not prove that these individuals can maintain employment and for how long.  This type of study would need a random selection of the groups as well as follow-up for a specific amount of time in order to follow how these groups were able to maintain the full-time employment.  The individuals that did not find employment and the individuals that found part-time employment would also need to be followed to measure whether full-time employment was achieved after a period of time.  This type of study gives a basic measurement but in order to truly get a valid conclusion regarding the rehabilitation program and the ability to gain and maintain full-time employment, there would need to be further evaluation.

PLACE YOUR ORDER NOW

References

 

Dudley, J. R.  (2014).  Social work evaluation: Enhancing what we do.  (2nd ed.).  Chicago, IL:

 

Lyceum Books.

 

Plummer, S.-B., Makris, S., & Brocksen, S.  (Eds.).  (2014b).  Social work case studies:

 

    Concentration year.  Baltimore, MD: Laureate International Universities Publishing. (Vital

 

Source e-reader).

Colleague 2: Tammy

In the case study “Social Work Research: Chi Square”, Molly, an administrator with a regional organization asked a team of researchers to conduct an outcome evaluation of a new vocational rehabilitation program for recently paroled prison inmates (Plummer, Makris, & Brocksen, 2014). The findings of the chi square showed that the vocational rehabilitation intervention program is effective in increasing the employment status of participants. These conclusions come from two groups, which are the first 30 participants (intervention group) and the waiting list 30 participants (comparison group). The vocational rehabilitation intervention program is effective due to 18 or 60.0% that are a part of the intervention group, have full-time employment.  The Chi Square also shows that out of the comparison group, 6 or 20.7% have full-time employment, but 16 or 55.2% do not have employment, and are not participating in the program. However, if the non-employment levels from the comparison group were affected (in the program), then the study shows that there is a greater chance for full-time employment for participants.

The factors limiting the internal validity of this study is that the researcher of this study observed the comparison group and the 30 (wait list) participants were not affected by this study. Internal validity is only relevant in studies that try to establish a causal relationship and is not relevant in most observational or descriptive studies (Trochim, 2006). The intervention group was affected due to, they are already participating in the program and benefiting from the program. This group was also observed. Factors that limits the ability to draw conclusions regarding cause and effect relationships are that the test only describes the relationship between two variables, which are employment levels and treatment condition.  The study does not discuss anything prior to when the paroles where prison inmates. Employment level outcome effectiveness for recently paroled prison inmates are being studied. It doesn’t tell what was done for the program for the participants to gain full-time employment, which shows construct validity (Trochim, 2006).

References

Plummer, S.-B., Makris, S., & Brocksen S. (Eds.). (2014b). Social work case studies: Concentration year. Baltimore, MD: Laureate International Universities Publishing.

Trochim, W. M. K. (2006). Internal Validity. Retrieved from http://www.socialresearchmethods.net/kb/intval.php

RESPONSE 2:

Respond to at least two colleagues in the following ways:

· Address a colleague’s post that differs from yours with regard to at least one cultural lens and expand upon the colleague’s interpretation of Paula’s needs.

· Explain whether you might use your colleague’s strategy for addressing multiple perspectives when treating clients, and explain why.

Colleague 1: Sandra

As a social worker, might interpret the needs of Paula Cortez, the client, through the two cultural lenses you selected. 

Paula has many different needs and so as a social worker, I need to take a holistic approach in treating her. Paula is HIV positive, hepatitis C, she has multiple foot ulcers that need attention from medical providers, she is pregnant, she uses drugs, and she is also suicidal. Taking all of this into consideration from cultural lenses like socioeconomic and mental health  Paula has a quite a disadvantage. First, Paula is lacking in financial support she is not working and therefore she is unable to provide all her needs. She is unable to relocate even though she is living in fear of her baby’s father. She has easy access to the drugs and is constantly putting herself and her unborn child in danger. She also is estranged from her parents who could be her natural support as well as financial support.

I believe the Hispanic communities also have less access to healthcare and therefore she could be limited in choosing the best health care needs for, example, she will need an impatient. facility to treat her the comorbid problem she is facing once she is released from the psychiatric facility.  However, some facilities will not take her without insurance and if she is receiving Medicaid she will need prior approval and meeting other criteria. With health insurance, she could have more choices and access to faster services.

In working with the Latinos communities I understand there is a stigma associated with mental health and so she might be living in isolation afraid of what others might think. Paula is not being in compliance with her medication which is putting her more at risk for potentially harming herself and her unborn child. There are many barriers in mental health which include the usual public-health precedence agenda and its effect on funding. The difficulty of and struggle to the devolution of mental health services; challenges to implementation of mental health care in primary-care settings; the low numbers and few types of workers who are trained and supervised in mental health care; and the frequent shortage of public-health standpoints in mental health leadership.

Then, explain how, in general, you would incorporate multiple perspectives of a variety of stakeholders and/or human services professionals as you treat clients.

Paula’s team involves HIV doctor, psychiatrist, social worker, and OB nurse engaging all of these stakeholders with different perspectives we can enhance communication and promote the inclusion of underserved and under-deserved individuals. Each of these individuals has different perspectives but all are working for common goals to enhance the well-being of Paula. The Physician explained to Paula the importance of taking her medication and educating her about the treatment for the ulcers. The OB nurse is dealing with the pregnancies, the psychiatric speaks about her mental health and the importance of taking her medications.  The social worker can incorporate all these perspectives into Paula’s treatment and give her a better quality of life.

http://mym.cdn.laureate-media.com/2dett4d/Walden/SOCW/6060/CH/mm/case_study/index.html

Chun-Chung Chow, J., & Austin, M. J. (2008). The culturally responsive social service agency: The application of an evolving definition to a case study. Administration in Social Work, 32(4), 39–64.

Northouse, P., G., (2013). Leadership. Theory and Practice (6th ED.). Los Angeles. Sage Publications.

 

Saraceno, B., van Ommeren, M., Batniji, R., Cohen, A., Gureje, O., Mahoney, J., & Underhill, C. (2007). Barriers to the improvement of mental health services in low-income and middle-income countries. The Lancet370(9593), 1164-1174.

Colleague 2: Randi

Each professional working with Paula was able to express their own concerns in regard to services that Paula required. Cultural awareness plays a major role in Paula’s case based on her current needs. “Beginning in the 1970s, concerted attention was given to helping agency staff members become more culturally aware” (Chun-Chung & Austin, 2008, p.40).  According to the information provided, the two cultural lenses that can be used to interpret Paula’s needs are through socioeconomic and mental health factors. At this time, Paula is pregnant and the professionals working with her are unsure if she will have a successful delivery due to many of her complications. It is important to address the multiple perspectives of a variety of stakeholders while assisting Paula. One source states that “prior responses to addressing issues of social inequalities and injustices have been inadequate due to the preoccupation with individual change, lack of power analysis, and stereotypical practice” Chun-Chung & Austin, 2008, p.42).

One of the concerns is Paula’s socioeconomic factors. Paula is long divorced, and according to the psychiatrist, “she has absolutely no support at all, outside of the treatment team, and would have no familial assistance to take care of this child” (Laureate Education, 2014a).The psychiatrist’s concerns are validated since Paula also has physical restraints that may cause her to need additional assistance during and after her pregnancy. For advice, the psychiatrist has suggested terminating the pregnancy. Also, the social worker feels that carrying through with the pregnancy may not be the best idea, but she believes that Paula should make that decision on her own. However, the OB/GYN seems very empowering in her approach. The nurse states that “While Paula clearly started to decompensate and exhibited some very risky behaviors recently, I think we should try and understand the stress she has been under. While it is not my place to tell the patient what she should do about a pregnancy, I don’t see that we would have to recommend termination” (Laureate Education, 2014a). The nurse seems to understand what being part of a multicultural human service organization (MHSO) entails. According to Leadership: Theory and Practice “a MHSO is committed to an empowerment perspective that appreciates, celebrates, and values client strengths, resources, needs, and cultural backgrounds” (Chun-Chung & Austin, 2008, p.43).

As the social worker, I would work on ways to provide economical support to Paula. The social worker in the case study mentions that “Our goal now is to help Paula make it safely through this pregnancy and work on a plan to help her care for this baby once it is born” (Laureate Education, 2014a). Although it is not mentioned in the references, being familiar with Paula’s case, I know that Paula is an artist and she loves to paint. To provide her with socioeconomic support, I would research local art groups that Paula can attend in her community. This way Paula can do something that she loves while possibly forming healthy relationships. As well, I would try and connect Paula to a local religious organization (preferably Spanish-speaking). Religious organizations have been known to help provide resources and emotional support to people in their communities. There, Paula may be able to receive free assistance when her baby is born.

Stakeholders may also have multiple perspectives concerning Paula’s mental health. Paula takes multiple medications for her depression and bipolar disease but has recently reported that she has stopped taking them. Paula has also recently been admitted for suicidal ideations. Paula’s psychiatrist recommends that for the safety of the baby, Paula be involuntarily hospitalized because she “cannot be trusted to take her medications”. The OB/GYN is concerned for the safety of the baby, yet, she continues to display a positive outlook by encouraging Paula to make her own decisions. As well, the social worker has taken the strength perspective concerning the recommendation of the psychiatrist. The social worker states “I don’t agree that she should be kept on the psychiatric unit for the next seven or eight months. Allowing Paula to play an active role in preparing for the baby is an important task, and she will need to be out in the community and in her home taking care of things. We have to show that we believe in her and her willingness to manage this situation to the best of her ability. We need to affirm her strengths and support her weaknesses” ” (Laureate Education, 2014a.

As a social worker, it would be important to work on Paul’s compliance with taking her medication. By allowing Paula to play an active role in preparing for the baby, Paula may be more cooperative during the process. For stakeholders, one source states that “they need to develop communication competencies that will enable them to articulate and implement their vision in a diverse workplace (Northouse, 2013, p.384). Taking this approach with Paula’s history of mental health mean allowing her to make her own decisions throughout this journey.

References

Northouse, P. G. (2013). Leadership: Theory and practice (6th ed.). Los Angeles: Sage Publications (pp. 383–421). Retrieved from https://class.waldenu.edu/bbcswebdav/institution/USW1/201870_27/MS_SOCW/SOCW_6070_WC/readings/USW1_SOCW_6070_WK04_Ch_15_Northouse2013.pdf

Chun-Chung Chow, J., & Austin, M. J. (2008). The culturally responsive social service agency: The application of an evolving definition to a case study. Administration in Social Work, 32(4), 39–64. Retrieved from

Laureate Education (Producer). (2014a). Cortez case study [Multimedia]. Retrieved from http://mym.cdn.laureate-media.com/2dett4d/Walden/SOCW/6060/CH/mm/case_study/index.html

RESPONSE 3:

Respond by to at least two colleagues who identified strategies and/or challenges that differ from the ones you posted, and respond in at least one of the following ways:

  • State      whether you think the strategies your colleague identified would be      effective in advocating for social change through cultural competence, and      explain why.
  • Identify      a strategy social work administrators might use to address one of the      challenges your colleague identified, and explain why this strategy might      be effective.

Colleague 1: Mashunda

Social Work Strategies used to Advocate for Social Change

Social workers need to develop communication competencies that will enable them to articulate and implement their vision in a diverse workplace (Northouse, ) and community to ensure that needed changes are understood by others that may be of different cultures. One of the strategies that could be used when advocating for social change is charismatic/value based behaviors. The social worker using this strategy would be a “visionary, inspirational, self-sacrificing, trustworthy, decisive, and performance oriented” (Northouse,). Another strategy that could be used to assist with advocacy in social work is Humane Oriented which demonstrates behaviors of “modesty and sensitivity to other people” (Northouse, ). Using these two strategies the social worker will be articulate, open-minded, capable of changing how others think or view change, be person-centered, and understanding of social change.

Challenges Administrators my Face in Developing Cultural Competency

Change within an agency/organization will most likely bring about challenges. One challenge could be making sure that the organization/agency is culturally competent (Chun-Chung Chow, 2008) to address the needs of the different groups/individuals that they will encounter. Another challenge that the administration will have to focus on is how the change will impact the organization/agency (Chun-Chung Chow, 2008) and the phases of change.

Reference

Chun-Chung Chow, J., & Austin, M. J. (2008). The culturally responsive social service agency: The application of an evolving definition to a case study. Administration in Social Work, 32(4), 39–64.

Northhouse, P. G. (2013). Introduction To Leadership Concepts and Practice. Sixth Edition. Los Angeles: Sage Publication

 Colleague 2: Daneilia

Strategies Social Workers May Use to Advocate for Social Change

Social workers becoming advocates for social change through cultural competence have many options to do so.  Advocating for something usually takes knowledge in what one is advocating.  Thus, gaining an education is an essential component in the process of advocating.  Adler and Bartholomew (as cited in Northouse, 2013) discuss the competencies in cross-cultural awareness, and one of those competencies is comprehending cultural environments as well as the business and political parts.  The need for understanding these areas is a portion of understanding how everything acts and interacts with one another.  Therefore, making advocacy for social change less challenging as the knowledge supports the social change.

Nevertheless, another strategy for social workers to use to become advocates for social change through cultural competency is to engross oneself into diversity.  The strategy may consist of surrounding oneself with culturally diverse people.  Whether working alongside diverse individuals or immersing into the community or various agencies/organizations, contributes to the knowledge and experience of diversity and numerous cultures.  Chun-Chung Chow and Austin (2008) elaborates on leaders to revolve themselves around diversity and therefore to have the ability to project that diversity through work.  The action of being involved with diversity and many cultures is the foundation of incorporating those experiences into advocacy for those different facets.

Two Challenges Administrators Face with Cultural Competency

Administrators may face challenges in developing cultural competency within their organizations.  One of the challenges administrators face in the integration of cultural competency within the organization is the potential damage to the agency’s core culture (Chun-Chung Chow & Austin, 2008).  The culture of the agency forced to change to reflect diversity and culture of those the agency serves can create resistance and a bit of havoc because of disruption to the norm of the agency, with new and upcoming changes.

Another challenge may consist of hindering the organization’s staff from acting less efficiently than before (Chun-Chung Chow & Austin, 2008).  The staff may lose motivation or feel less incorporated in the organization because of current development to foster a new culture and gain the necessary competency.  Frustration may ensue because of a misunderstanding of the direction the organization is trying to go.  However, taking precautionary actions to avoid these circumstances, it is best to include the staff on potential changes.  Therefore, taking better preparation before things are finalized.

References

Chun-Chung Chow, J., & Austin, M. J. (2008). The culturally responsive social service agency: The application of an evolving definition to a case study. Administration in Social Work, 32(4), 39–64.

Northouse, P. G. (2013). Leadership: Theory and practice (6th ed.). Los Angeles: Sage Publications

PLACE YOUR ORDER NOW

philosophy

philosophy

Required Resources
Read/review the following resources for this activity:

  • Textbook: Chapter 16
  • Lesson

Introduction
Remember – these journal questions require more thinking than writing. Think about exactly what you are asked to do, and then write as economically as possible.

Instructions

  • Critical Thinking
    • Go back to your very first journal entry – review your definition of critical thinking. After studying critical thinking for the past eight weeks, would you change your definition in any way? If yes, how and why? If no – if it was perfect – what parts of the text were best reflected in your definition?
  • Heart of the Matter
    • Recall in your first journal entry that you discussed the authors’ statement that the concepts in Chapters 12, 13 and 14 were “the heart of the matter.” After having studied those chapters, answer again, with renewed understanding, the question posed there: Why do you think the authors find these concepts important to critical thinking?
  • Ethical Decision-Making
    • The lecture claims that an argument is no good unless it has a “strong and reasoned ethical base.” Do you agree that ethics is an essential element of a good argument? If yes, why? If no, why not?
  • Looking Forward
    • Do you believe that you now know everything you need to know about critical thinking – or is learning to think critically a life-long task? Explain your answer.

Writing Requirements (APA format)

  • Length: 2-3 pages (not including title page or references page)
  • 1-inch margins
  • Double spaced
  • 12-point Times New Roman font
  • Title page

 

Journal Assignment

Critical Thinking

Critical thinking is the ability of a person to think properly and logically in order to guide his or her actions, thoughts, beliefs and behavior. In critical thinking, a person engages in independent thinking and evaluates different ideas and their relationships in order to come up with the best decision. In the process, an individual is able to use his or her knowledge, experience and blend with this with research-based evidence in order to stand for something. Therefore, critical thinking enables a person to identify, construct and evaluate different arguments and solve them systematically while making use of ethics, one’s values and beliefs (Facione, & Gittens, 2016).

Heart of the Matter

The book starts by introducing to us the power of critical thinking which is very crucial in all parts of our life. With critical thinking, people can be able to solve challenging problems in different areas of life such as finance, marketing, law and business among other areas. As a result, an individual is able to arrive at a rational and unbiased decision. According to the textbook, critical thinking should be encouraged since it assists to solve complex political, personal, social and economic problems that pose serious threats to a person, company or society. Any attempt to discourage, derail, divert or distract critical thinking results in unbiased, irrational and poor decisions that bring or escalates problems. In order to think critically, the book states that one must have the ability to interpret, analyze, infer, evaluate, explain and do self-regulation as to arrive at the best decision.

Critical thinking ability prepares students to be successful in school and life by equipping them with problem-solving and decision-making skills. Chapters 12, 13 and 14 are considered the heart of the matter by the authors since they illustrate three most important patterns involved in human reasoning. The three chapters teach students how to recognize and evaluate comparative, ideological and empirical reasoning. The named three patterns are used during critical thinking to ensure individuals make rational and unbiased decisions. The phrase heart of the matter can be viewed to mean the main themes of the book (three of them) which guides human reasoning or critical thinking. Therefore, the three chapters are out to summarize the major patterns involved when people think critically and hence the name of the book.

According to the authors, these chapters teach individuals two concepts including how to recognize and evaluate their reasoning. In so doing, they are able to understand the benefits, risks and uses of each type of reasoning (Facione, & Gittens, 2016). The first concept, recognition is the ability to identify the existence of a problem which needs to be solved critically. On the other hand, evaluation involves assessing different issues or ideas at hand before arriving at the best. Recognition and evaluation are fundamental concepts in critical thinking since they enable people to think autonomously and be able to develop rigorous frameworks for testing their arguments. This helps them in advancing their different points of view.

Challenges & Insights

My greatest challenge in this class is the management of classwork, family and work. These might be seen as simple things but it requires critical thinking skills in order to devise an effective timetable which will help me balance between the three areas. At work, I am the head of the marketing department and this adds me an extra task apart from the normal duties. Therefore, I will use critical thinking skills in devising a plan and a timetable in order to help me balance between work, family and school. Therefore, the first three chapters will help me a lot in solving this challenge. In normal life, I will also have different responsibilities which all must be attended to and thus I will use critical thinking skills to help me manage my time properly by coming up with a comprehensive plan to assist me effectively handle all my responsibilities in the family, community, work and personal life.

References page

 

Facione, P., & Gittens, C. A. (2016). Think critically. Pearson.

PLACE YOUR ORDER NOW

Powerpoint Presentation for Chapter 7 Forecasting

Powerpoint Presentation for Chapter 7 Forecasting

Statistics, Data Analysis, and Decision Modeling

 

FOURTH EDITION

James R. Evans

 

9780558689766

Chapter 7 Forecasting

Introduction

 

QUALITATIVE AND JUDGMENTAL METHODS

Historical Analogy

The Delphi Method

Indicators and Indexes for Forecasting

 

STATISTICAL FORECASTING MODELS

 

FORECASTING MODELS FOR STATIONARY TIME SERIES

Moving Average Models

Error Metrics and Forecast Accuracy

Exponential Smoothing Models

 

FORECASTING MODELS FOR TIME SERIES WITH TREND AND SEASONALITY

Models for Linear Trends

Models for Seasonality

Models for Trend and Seasonality

 

CHOOSING AND OPTIMIZING FORECASTING MODELS USING CB PREDICTOR

 

REGRESSION MODELS FOR FORECASTING

Autoregressive Forecasting Models

Incorporating Seasonality in Regression Models

Regression Forecasting with Causal Variables

 

THE PRACTICE OF FORECASTING

 

BASIC CONCEPTS REVIEW QUESTIONS

 

SKILL-BUILDING EXERCISES

SKILL-BUILDING EXERCISES

 

PROBLEMS AND APPLICATIONS

 

CASE: ENERGY FORECASTING

 

APPENDIX: ADVANCED FORECASTING MODELS—THEORY AND COMPUTATION

Double Moving Average

Double Exponential Smoothing

Additive Seasonality

Multiplicative Seasonality

Holt–Winters Additive Model

Holt– –Winters Multiplicative Model

INTRODUCTION

 

One of the major problems that managers face is forecasting future events in order to make good decisions. For example, forecasts of interest rates, energy prices, and other economic indicators are needed for financial planning; sales forecasts are needed to plan production and workforce capacity; and forecasts of trends in demographics, consumer behavior, and technological innovation are needed for long-term strategic planning. The government also invests significant resources on predicting short-run U.S. business performance using the Index of Leading Indicators. This index focuses on the performance of individual businesses, which often is highly correlated with the performance of the overall economy, and is used to forecast economic trends for the nation as a whole. In this chapter, we introduce some common methods and approaches to forecasting, including both qualitative and quantitative techniques.

Managers may choose from a wide range of forecasting techniques. Selecting the appropriate method depends on the characteristics of the forecasting problem, such as the time horizon of the variable being forecast, as well as available information on which the forecast will be based. Three major categories of forecasting approaches are qualitative and judgmental techniques, statistical time-series models, and explanatory/causal methods.

 

Qualitative and judgmental techniques rely on experience and intuition; they are necessary when historical data are not available or when the decision maker needs to forecast far into the future. For example, a forecast of when the next generation of a microprocessor will be available and what capabilities it might have will depend greatly on the opinions and expertise of individuals who understand the technology.

 

Statistical time-series models find greater applicability for short-range forecasting problems. A time series is a stream of historical data, such as weekly sales. Time-series models assume that whatever forces have influenced sales in the recent past will continue into the near future; thus, forecasts are developed by extrapolating these data into the future.

Explanatory/causal models seek to identify factors that explain statistically the patterns observed in the variable being forecast, usually with regression analysis. While time-series models use only time as the independent variable, explanatory/causal models generally include other factors. For example, forecasting the price of oil might incorporate independent variables such as the demand for oil (measured in barrels), the proportion of oil stock generated by OPEC countries, and tax rates. Although we can never prove that changes in these variables actually cause changes in the price of oil, we often have evidence that a strong influence exists.

Surveys of forecasting practices have shown that both judgmental and quantitative methods are used for forecasting sales of product lines or product families, as well as for broad company and industry forecasts. Simple time-series models are used for short- and medium-range forecasts, whereas regression analysis is the most popular method for long-range forecasting. However, many companies rely on judgmental methods far more than quantitative methods, and almost half judgmentally adjust quantitative forecasts.

In this chapter, we focus on these three approaches to forecasting. Specifically, we will discuss the following:

Historical analogy and the Delphi method as approaches to judgmental forecasting

Moving average and exponential smoothing models for time-series forecasting, with a discussion of evaluating the quality of forecasts

A brief discussion of advanced time-series models and the use of Crystal Ball (CB) Predictor for optimizing forecasts

The use of regression models for explanatory/causal forecasting

Some insights into practical issues associated with forecasting

Qualitative and Judgmental Methods

Qualitative, or judgmental, forecasting methods are valuable in situations for which no historical data are available or for those that specifically require human expertise and knowledge. One example might be identifying future opportunities and threats as part of a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis within a strategic planning exercise. Another use of judgmental methods is to incorporate nonquantitative information, such as the impact of government regulations or competitor behavior, in a quantitative forecast. Judgmental techniques range from such simple methods as a manager’s opinion or a group-based jury of executive opinion to more structured approaches such as historical analogy and the Delphi method.

Historical Analogy

One judgmental approach is historical analogy, in which a forecast is obtained through a comparative analysis with a previous situation. For example, if a new product is being introduced, the response of similar previous products to marketing campaigns can be used as a basis to predict how the new marketing campaign might fare. Of course, temporal changes or other unique factors might not be fully considered in such an approach. However, a great deal of insight can often be gained through an analysis of past experiences. For example, in early 1998, the price of oil was about $22 a barrel. However, in mid-1998, the price of a barrel of oil dropped to around $11. The reasons for this price drop included an oversupply of oil from new production in the Caspian Sea region, high production in non-OPEC regions, and lower-than-normal demand. In similar circumstances in the past, OPEC would meet and take action to raise the price of oil. Thus, from historical analogy, we might forecast a rise in the price of oil. OPEC members did in fact meet in mid-1998 and agreed to cut their production, but nobody believed that they would actually cooperate effectively, and the price continued to drop for a time. Subsequently, in 2000, the price of oil rose dramatically, falling again in late 2001. Analogies often provide good forecasts, but you need to be careful to recognize new or different circumstances. Another analogy is international conflict relative to the price of oil. Should war break out, the price would be expected to rise, analogous to what it has done in the past.

 

The Delphi Method

A popular judgmental forecasting approach, called the Delphi method, uses a panel of experts, whose identities are typically kept confidential from one another, to respond to a sequence of questionnaires. After each round of responses, individual opinions, edited to ensure anonymity, are shared, allowing each to see what the other experts think. Seeing other experts’ opinions helps to reinforce those in agreement and to influence those who did not agree to possibly consider other factors. In the next round, the experts revise their estimates, and the process is repeated, usually for no more than two or three rounds. The Delphi method promotes unbiased exchanges of ideas and discussion and usually results in some convergence of opinion. It is one of the better approaches to forecasting long-range trends and impacts.

Indicators and Indexes for Forecasting

Bottom of Form

Indicators and indexes generally play an important role in developing judgmental forecasts. Indicators are measures that are believed to influence the behavior of a variable we wish to forecast. By monitoring changes in indicators, we expect to gain insight about the future behavior of the variable to help forecast the future. For example, one variable that is important to the nation’s economy is the Gross Domestic Product (GDP), which is a measure of the value of all goods and services produced in the United States. Despite its shortcomings (for instance, unpaid work such as housekeeping and child care is not measured; production of poor-quality output inflates the measure, as does work expended on corrective action), it is a practical and useful measure of economic performance. Like most time series, the GDP rises and falls in a cyclical fashion. Predicting future trends in the GDP is often done by analyzing leading indicators—series that tend to rise and fall some predictable length of time prior to the peaks and valleys of the GDP. One example of a leading indicator is the formation of business enterprises; as the rate of new businesses grows, one would expect the GDP to increase in the future. Other examples of leading indicators are the percent change in the money supply (M1) and net change in business loans. Other indicators, called lagging indicators, tend to have peaks and valleys that follow those of the GDP. Some lagging indicators are the Consumer Price Index, prime rate, business investment expenditures, or inventories on hand. The GDP can be used to predict future trends in these indicators.

 

Indicators are often combined quantitatively into an index. The direction of movement of all the selected indicators are weighted and combined, providing an index of overall expectation. For example, financial analysts use the Dow Jones Industrial Average as an index of general stock market performance. Indexes do not provide a complete forecast, but rather a better picture of direction of change, and thus play an important role in judgmental forecasting.

 

The Department of Commerce began an Index of Leading Indicators to help predict future economic performance. Components of the index include the following:

 

  • average weekly hours, manufacturing
  • average weekly initial claims, unemployment insurance
  • new orders, consumer goods and materials
  • vendor performance—slower deliveries
  • new orders, nondefense capital goods
  • building permits, private housing
  • stock prices, 500 common stocks (Standard & Poor)
  • money supply
  • interest rate spread
  • index of consumer
  • average weekly hours, manufacturing
  • average weekly initial claims, unemployment insurance
  • new orders, consumer goods and materials
  • vendor performance—slower deliveries
  • new orders, nondefense capital goods
  • building permits, private housing
  • stock prices, 500 common stocks (Standard & Poor)
  • money supply
  • interest rate spread
  • index of consumer expectations (University of Michigan)

 

Business Conditions Digest included more than 100 time series in seven economic areas. This publication was discontinued in March 1990, but information related to the Index of Leading Indicators was continued in Survey of Current Business. In December 1995, the U.S. Department of Commerce sold this data source to The Conference Board, which now markets the information under the title Business Cycle Indicators; information can be obtained at its Web site (www.conference-board.org). The site includes excellent current information about the calculation of the index, as well as its current components.

 

 

Statistical Forecasting Models

 

Many forecasts are based on analysis of historical time-series data and are predicated on the assumption that the future is an extrapolation of the past. We will assume that a time series consists of T periods of data, At, = 1, 2, …, T. A naive approach is to eyeball a trend—a gradual shift in the value of the time series—by visually examining a plot of the data. For instance, Figure 7.1 shows a chart of total energy production from the data in the Excel file Energy Production & Consumption. We see that energy production was rising quite rapidly during the 1960s; however, the slope appears to have decreased after 1970. It appears that production is increasing by about 500,000 each year and that this can provide a reasonable forecast provided that the trend continues.

 

 

Figure 7.1 Total Energy Production Time Series

 

Figure 7.2 Federal Funds Rate Time Series

 

Time series may also exhibit short-term seasonal effects (over a year, month, week, or even a day) as well as longer-term cyclical effects or nonlinear trends. At a neighborhood grocery store, for instance, short-term seasonal patterns may occur over a week, with the heaviest volume of customers on weekends, and even during the course of a day. Cycles relate to much longer-term behavior, such as periods of inflation and recession or bull and bear stock market behavior. Figure 7.2 shows a chart of the data in the Excel file Federal Funds Rate. We see some evidence of long-term cycles in the time series.

 

Of course, unscientific approaches such as the “eyeball method” may be a bit unsettling to a manager making important decisions. Subtle effects and interactions of seasonal and cyclical factors may not be evident from simple visual extrapolation of data. Statistical methods, which involve more formal analyses of time series, are invaluable in developing good forecasts. A variety of statistically based forecasting methods for time series are commonly used. Among the most popular are moving average methods, exponential smoothing, and regression analysis. These can be implemented very easily on a spreadsheet using basic functions available in Microsoft Excel and its Data Analysis tools; these are summarized in Table 7.1. Moving average and exponential smoothing models work best for stationary time series. For time series that involve trends and/or seasonal factors, other techniques have been developed. These include double moving average and exponential smoothing models, seasonal additive and multiplicative models, and Holt–Winters additive and multiplicative models . We will review each of these types of models. This book provides an Excel add-in, CB Predictor, that applies these methods and incorporates some intelligent technology. We will describe CB Predictor later in this chapter.

 

 

Table 7.1 Excel Support for Forecasting

 

 

 

 

Excel Functions                                                          Description

 

TREND (known_y’s, known_x’s, new_x’s, constant) Returns values along a linear trend line
LINEST(known_y’s, known_x’s, new_x’s, constant, stats) Returns an array that describes a straight line that best fits the data
FORECAST(x, known_y’s, known_x’s) Calculates a future value along a linear trend
Analysis Toolpak Description
 

Moving average              Projects forecast values based on the

average value of the variable over a specific number of preceding periods

Exponential smoothing           Predicts a value based on the forecast for the

prior period, adjusted for the error in that prior forecast

Regression                Used to develop a model relating time-series data to a set of

variables assumed to influence the data

 

Forecasting Models for Stationary Time Series

Two simple approaches that are useful over short time periods when trend, seasonal, or cyclical effects are not significant are moving average and exponential smoothing models.

Moving Average Models

The simple moving average method is based on the idea of averaging random fluctuations in the time series to identify the underlying direction in which the time series is changing. Because the moving average method assumes that future observations will be similar to the recent past, it is most useful as a short-range forecasting method. Although this method is very simple, it has proven to be quite useful in stable environments, such as inventory management, in which it is necessary to develop forecasts for a large number of items.

Specifically, the simple moving average forecast for the next period is computed as the average of the most recent k observations. The value of k is somewhat arbitrary, although its choice affects the accuracy of the forecast. The larger the value of k, the more the current forecast is dependent on older data; the smaller the value of k, the quicker the forecast responds to changes in the time series. (In the next section, we discuss how to select k by examining errors associated with different values.)

 

For instance, suppose that we want to forecast monthly burglaries from the Excel file Burglaries since the citizen-police program began. Figure 7.3 shows a chart of these data. The time series appears to be relatively stable, without trend, seasonal, or cyclical effects; thus, a moving average model would be appropriate. Setting k = 3, the three-period moving average forecast for month 59 is:

Moving average forecasts can be generated easily on a spreadsheet. Figure 7.4 shows the computations for a three-period moving average forecast of burglaries. Figure 7.5 shows a chart that contrasts the data with the forecasted values. Moving average forecasts can also be obtained from Excel’s Data Analysis options (see Excel Note: Forecasting with Moving Averages).

 

 

Figure 7.3 Monthly Burglaries Chart

In the simple moving average approach, the data are weighted equally. This may not be desirable because we might wish to put more weight on recent observations than on older observations, particularly if the time series is changing rapidly. Such models are called weighted moving averages. For example, you might assign a 60% weight to the most recent observation, 30% to the second most recent observation, and the remaining 10% of the weight to the third most recent observation. In this case, the three-period weighted moving average forecast for month 59 would be:

EXCEL NOTE Forecasting with Moving Averages

From the Analysis group, select Data Analysis then Moving Average. Excel displays the dialog box shown in Figure 7.6. You need to enter the Input Range of the data, the Interval (the value of k), and the first cell of the Output Range. To align the actual data with the forecasted values in the worksheet, select the first cell of the Output Range to be one row below the first value. You may also obtain a chart of the data and the moving averages, as well as a column of standard errors, by checking the appropriate boxes. However, we do not recommend using the chart or error options because the forecasts generated by this tool are not properly aligned with the data (the forecast value aligned with a particular data point represents the forecast for the next month) and, thus, can be misleading. Rather, we recommend that you generate your own chart as we did in Figure 7.5. Figure 7.7 shows the results produced by the Moving Average tool (with some customization of the forecast chart to show the months on the x-axis). Note that the forecast for month 59 is aligned with the actual value for month 58 on the chart. Compare this to Figure 7.5 and you can see the difference.

 

Page 244

Figure 7.6 Excel Moving Average Tool Dialog

 

Figure 7.7 Results of Excel Moving Average Tool (note misalignment of forecasts with actual in the chart)

Different weights can easily be incorporated into Excel formulas. This leads us to the questions of how to measure forecast accuracy and also how to select the best parameters for a forecasting model.

 

Error Metrics and Forecast Accuracy

 

The quality of a forecast depends on how accurate it is in predicting future values of a time series. The error in a forecast is the difference between the forecast and the actual value of the time series (once it is known!). In Figure 7.5, the forecast error is simply the vertical distance between the forecast and the data for the same time period. In the simple moving average model, different values for k will produce different forecasts. How do we know, for example, if a two- or three-period moving average forecast or a three-period weighted moving average model (orothers) would be the best predictor for burglaries? We might first generate different forecasts using each of these models, as shown in Figure 7.8, and compute the errors associated with each model.

 

 

Figure 7.8 Alternative Moving Average Forecasting Models

 

To analyze the accuracy of these models, we can define error metrics, which compare quantitatively the forecast with the actual observations. Three metrics that are commonly used are the mean absolute deviation, mean square error, and mean absolute percentage error. The mean absolute deviation (MAD) is the absolute difference between the actual value and the forecast, averaged over a range of forecasted values:

 

where At is the actual value of the time series at time t, Ft is the forecast value for time t, and n is the number of forecast values (not the number of data points since we do not have a forecast value associated with the first k data points). MAD provides a robust measure of error and is less affected by extreme observations.

 

Mean square error (MSE) is probably the most commonly used error metric. It penalizes larger errors because squaring larger numbers has a greater impact than squaring smaller numbers. The formula for MSE is:

 

Again, n represents the number of forecast values used in computing the average. Sometimes the square root of MSE, called the root mean square error (RMSE), is used.

 

 

Table 7.2 Error Metrics for Moving Average Models of Burglary Data

 

 

k = 2         k = 3         3-Period Weighted

 

 

MAD       13.63         14.86         13.70

 

 

MSE      254.38         299.84         256.31

 

MAPE      23.63%      26.53%      24.46%

 

A third commonly used metric is mean absolute percentage error (MAPE). MAPE is the average of absolute errors divided by actual observation values.

The values of MAD and MSE depend on the measurement scale of the time-series data. For example, forecasting profit in the range of millions of dollars would result in very large MAD and MSE values, even for very accurate forecasting models. On the other hand, market share is measured in proporti The values of MAD and MSE depend on the measurement scale of the time-series data. For example, forecasting profit in the range of millions of dollars would result in very large MAD and MSE values, even for very accurate forecasting models. On the other hand, market share is measured in proportions; therefore, even bad forecasting models will have small values of MAD and MSE. Thus, these measures have no meaning except in comparison with other models used to forecast the same data. Generally, MAD is less affected by extreme observations and is preferable to MSE if such extreme observations are considered rare events with no special meaning. MAPE is different in that the measurement scale is eliminated by dividing the absolute error by the time-series data value. This allows a better relative comparison ons; therefore, even bad forecasting models will have small values of MAD and MSE. Thus, these  . Although these comments provide some guidelines, there is no universal agreement on which measure is best.

These measures can be used to compare the moving average forecasts in Figure 7.8. The results, shown in Table 7.2, verify that the two-period moving average model provides the best forecast among these alternatives.

 

 

Exponential Smoothing Models

 

A versatile, yet highly effective approach for short-range forecasting is simple exponential smoothing. The basic simple exponential smoothing model is: where Ft + 1 is the forecast for time period t + 1, Ft is the forecast for period t, At is the observed value in period t, and α is a constant between 0 and 1, called the smoothing constant. To begin, the forecast for period 2 is set equal to the actual observation for period 1.

Using the two forms of the forecast equation just given, we can interpret the simple exponential smoothing model in two ways. In the first model, the forecast for the next period, Ft + 1, is a weighted average of the forecast made for period t, Ft, and the actual observation in period t, At. The second form of the model, obtained by simply rearranging terms, states that the forecast for the next period, Ft + 1, equals the forecast for the last period, plus a fraction α of the forecast error made in period t, AtFt. Thus, to make a forecast once we have selected the smoothing constant, we need only know the previous forecast and the actual value. By repeated substitution for Ft in the equation, it is easy to demonstrate that Ft + 1 is a decreasingly weighted average of all past time-series data. Thus, the forecast actually reflects all the data, provided that is strictly between 0 and 1.

For the burglary data, the forecast for month 43 is 88, the actual observation for month 42. Suppose we choose α = 0.7; then the forecast for month 44 would be:

 

The actual observation for month 44 is 60; thus, the forecast for month 45 would be:

 

Since the simple exponential smoothing model requires only the previous forecast and the current time-series value, it is very easy to calculate; thus, it is highly suitable for environments such as inventory systems where many forecasts must be made. The smoothing constant is usually chosen by experimentation in the same manner as choosing the number of periods to use in the moving average model. Different values of α affect how quickly the model responds to changes in the time series. For instance, a value of α = 1 would simply repeat last period’s forecast, while α = 1 would forecast last period’s actual demand. The closer α is to 1, the quicker the model responds to changes in the time series because it puts more weight on the actual current observation than on the forecast. Likewise, the closer is to 0, the more weight is put on the prior forecast, so the model would respond to changes more slowly.

 

An Excel spreadsheet for evaluating exponential smoothing models for the burglary data using values of between 0.1 and 0.9 is shown in Figure 7.9. A smoothing constant of α = 0.6 provides the lowest error for all three metrics. Excel has a Data Analysis tool for exponential smoothing (see Excel Note: Forecasting with Exponential Smoothing).

EXCEL NOTE Forecasting with Exponential Smoothing

 

From the Analysis group, select Data Analysis then Exponential Smoothing. In the dialog (Figure 7.10), as in the Moving Average dialog, you must enter the Input Range of the time-series data, the Damping Factor (1 − α)—not the smoothing constant as we have defined it (!)—and the first cell of the Output Range, which should be adjacent to the first data point. You also have options for labels, to chart output, and to obtain standard errors. As opposed to the Moving Average tool, the chart generated by this tool does correctly align the forecasts with the actual data, as shown in Figure 7.11. You can see that the exponential smoothing model follows the pattern of the data quite closely, although it tends to lag with an increasing trend in the data.

 

Figure 7.10 Exponential Smoothing Tool Dialog

Figure 7.11 Exponential Smoothing Forecasts for α = 0.6

 

Forecasting Models for Time Series with Trend and Seasonality

 

When time series exhibit trend and/or seasonality, different techniques provide better forecasts than the basic moving average and exponential smoothing models we have described. The computational theory behind these models are presented in the appendix to this chapter as they are quite a bit more complicated than the simple moving average and exponential smoothing models. However, a basic understanding of these techniques is useful in order to apply CB Predictor software for forecasting, which we introduce in the next section.

 

Models for Linear Trends

For time series with a linear trend but no significant seasonal components, double moving average and double exponential smoothing models are more appropriate. Both methods are based on the linear trend equation:

 

This may look familiar from simple linear regression. That is, the forecast for k periods into the future from period t is a function of a base value at also known as the level, and a trend, or slope, bt. Double moving average and double exponential smoothing differ in how the data are used to arrive at appropriate values for at and bt

 

Models for Seasonality

 

Seasonal factors (with no trend) can be incorporated into a forecast by adjusting the level, at, in one of two ways. The seasonal additive model is:

and the seasonal multiplicative model is:

In both models, st − s + k is the seasonal factor for period t − s + k and s is the number of periods in a season. A “season” can be a year, quarter, month, or even a week, depending on the application. In any case, the forecast for period t + k is adjusted up or down from a level (at) by the seasonal factor. The multiplicative model is more appropriate when the seasonal factors are increasing or decreasing over time. This is evident when the amplitude of the time series changes over time.

Models for Trend and Seasonality

Many time series exhibit both trend and seasonality. Such might be the case for growing sales of a seasonal product. The methods we describe are based on the work of two researchers, C.C. Holt, who developed the basic approach, and P.R. Winters, who extended Holt’s work. Hence, these approaches are commonly referred to as Holt–Winters models. These models combine elements of both the trend and seasonal models described above. The Holt-Winters additive model is based on the equation:

 

Table 7.3 Forecasting Model Choice

 

No Seasonality                                                                        Seasonality

 

No                   Single moving average or single                     Seasonal additive or seasonal

Trend               exponential smoothing                                    multiplicative model

Trend               Double moving average or                             Holt–Winters additive or Holt–

double exponential smoothing                        Winters multiplicative model

and the Holt-Winters multiplicative model is:

F t+1= ( a t + b t) S t- s + 1

The additive model applies to time series with relatively stable seasonality, while the multiplicative model applies to time series whose amplitude increases or decreases over time.

 

Table 7.3 summarizes the choice of models based on characteristics of the time series.

 

Choosing and Optimizing Forecasting Models Using CB Predictor

 

CB Predictor is  an Excel add-in for forecasting that is part of the Crystal Ball suite of applications. We introduced Crystal Ball for distribution fitting in Chapter 3. CB Predictor can be used as a stand-alone program for forecasting, and can also be integrated with Monte Carlo simulation, which we discuss in Chapter 10. CB Predictor includes all the time-series forecasting approaches we have discussed. See Excel Note: Using CB Predictor for basic information on using the add-in.

 

We will illustrate the use of CB Predictor first for the data in the worksheet Burglaries after the citizen-police program commenced. Only the single moving average and single exponential methods were chosen in the Method Gallery for this example. CB Predictor creates a worksheet for each of the results checked in the Results dialog. Figure 7.16 shows the Methods Table, which summarizes the forecasting methods used and ranks them according to the lowest RMSE error criterion. In this example, CB Predictor found the best fit to be a 2-period moving average. This method was also the best for the MAD and MAPE error metrics. The Durbin–Watson statistic checks for autocorrelation (see the discussion of autocorrelation in regression in Chapter 6), with values of 2 indicating no autocorrelation. Theil’s U statistic is a relative error measure that compares the results with a naive forecast. A value less than 1 means that the forecasting technique is better than guessing, a value equal to 1 means that the technique is about as good as guessing, and a value greater than 1 means that the forecasting technique is worse than guessing. Note that CB Predictor identifies the best number of periods for the moving average or the best smoothing constants as appropriate. For instance, in Figure 7.16, we see that the best-fitting single exponential smoothing model has alpha = 0.631.

 

EXCEL NOTE Using CB Predictor

 

After Crystal Ball has been installed, CB Predictor may be accessed in Excel from the Crystal Ball tab. Click on the Tools menu and then CB Predictor. CB Predictor guides you through four dialog boxes, the first of which is shown in Figure 7.12. These can be selected by clicking the Next button or by clicking on the tabs. Input Data allows you to specify the data range on which to base your forecast; Data Attributes allows you to specify the type of data and whether or not seasonality is present (see Figure 7.13); Method Gallery allows you to select one or more of eight time-series methods—single moving average, double moving average, single exponential smoothing, double exponential smoothing, seasonal additive, seasonal multiplicative, Holt–Winters additive, or Holt–Winters multiplicative (see Figure 7.14). The charts shown in the Method Gallery suggest the method that is best suited for the data similar to Table 7.3. However, CB Predictor can run each method you select and will recommend the one that best forecasts your data. Not only does it select the best type of model, it also optimizes the forecasting parameters to minimize forecasting errors. The Advanced button allows you to change the error metric on which the models are ranked. The final dialog, Results, allows you to specify a variety of reporting options (see Figure 7.15). The Preferences button allows you to customize these results.

Figure 7.12 CB Predictor Input Data Dialog

Figure 7.13 CB Predictor Data Attributes Dialog

Figure 7.14 CB Predictor Method Gallery Dialog

Figure 7.15 CB Predictor Results Dialog

Figure 7.16 CB Predictor Output—Methods Table

Figure 7.17 CB Predictor Output—Results Table

The Results Table (Figure 7.17) provides the historical data, fitted forecasts, and residuals. For future forecasts, it also provides a confidence interval based on Step 8 in the Results dialog. Thus, the forecast for month 59 is 60.5, with a 95% confidence interval between 34.26 and 86.74. CB Predictor also creates a chart showing the data and fitted forecasts, and a summary report of all results.

 

As a second example, the data in the Excel file Gas & Electric provides two years of data for natural gas and electric usage for a residential property (see Figure 7.18). In the Data Attributes tab of CB Predictor, we select a seasonality of 12 months. Although the data are clearly seasonal, we will select all the time-series methods in the Method Gallery tab. Figure 7.19 shows the results. In this example the Seasonal Multiplicative method was ranked first, although you will notice that the top four methods provide essentially the same quality of results. Figure 7.20 shows the forecasts generated for the next 12 months.

 

Figure 7.18 Gas & Electric Data will notice that the top four methods provide essentially the same quality of results. Figure 7.20 shows the forecasts generated for the next 12 months.

Figure 7.18 Gas & Electric Data

 

Figure 7.19 Methods Table for Gas Use

 

PLACE YOUR ORDER NOW

Figure 7.20 Gas Use Forecasts

Egression Models for Forecasting

We introduced regression in the previous chapter as a means of developing relationships between dependent and independent variables. Simple linear regression can be applied to forecasting using time as the independent variable. For example, Figure 7.21 shows a portion of the Excel file Coal Production, which provides data on total tons produced from 1960 through 2007. A linear trendline shows an R2 value of 0.969 (the fitted model assumes that the years are numbered 1 through 48, not as actual dates). The actual values of the coefficients in the model:

Tons = 416,896,322.7 + 16,685,398.57 × Year

Thus, a forecast for 2008 would be:

 

CB Predictor can also use linear regression for forecasting, and provides additional information. To apply it, first add a column to the spreadsheet to number the years beginning with 1 (corresponding to 1960). In Step 1 of the Input Data tab, select the ranges of both this new Year column and Total Tons. In the Data Attributes tab, check the box for multiple linear regression in Step 5, and click the Select Variables button; this will allow you to specify which are the independent and dependent variables. Figure 7.22 shows a portion of the output showing forecasts for the next 5 years and 95% confidence intervals. However, note that the Durbin–Watson statistic (see Chapter 6) suggests that the data are autocorrelated, indicating that other approaches, called autoregressive models, are more appropriate.

 

Figure 7.21 Portion of Coal Production

Autoregressive Forecasting Models

An autoregressive forecasting model incorporates correlations between consecutive values in a time series. A first-order autocorrelation refers to the correlation among data values one period apart, a second-order autocorrelation refers to the correlation among data values two periods apart, and so on. Autoregressive models improve forecasting when autocorrelation is present in data. A first-order autoregressive model is:

Y I = a o + a 1 Y i – 1 + d i

Page 256

where Yi is the value of the time series in period i and δi is a nonautocorrelated random error term having 0 mean and constant variance. A second-order autoregressive model is:

 

Additional terms may be added for higher-order models.

 

To build an autoregressive model using multiple linear regression, we simply add additional columns to the data matrix for the dependent variable that lag the original data by some number of periods. Thus, for a second-order autoregressive model, we add columns that lag the dependent variable by one and two periods. For the coal production data, a portion of this data matrix is shown in Figure 7.23. Using these additional columns as independent variables, we run the multiple regression tool, obtaining the results shown in Figure 7.24.

Figure 7.22 Portion of CB Predictor Output for Regression Forecasting

Note that the p-value for the second-order term exceeds 0.05 (although not by much), indicating that this variable is not significant. Dropping it and rerunning the regression using only the first-order term results in the model shown in Figure 7.25. However, the adjusted R2 is less than that of the second-order model, indicating a poorer fit. Thus, we use the second-order model:

Tons = 136,892,640 + 0.608 x (Year – 1) + 0.259 x (Year -2)

 

A forecast for year 49 (2008) would be:

Tons = 136,892,640 + 0.608 x 1,162,749,659 + 0.259 x 1,131,498,099 = 1,136,902,440

 

A forecast for year 50 (2009) would be:

Tons = 136,892,640 + 0.608 x 1,136,902,440 +  0.259 x 1,162,749,659 =  1,129,281,485

Figure 7.23 Portion of Data Matrix for Autoregressive Forecasting of Coal Production Data

Incorporating Seasonality in Regression Models

Quite often time-series data exhibit seasonality, especially on an annual basis, as we saw in the Gas & Electric data. Multiple linear regression models with categorical variables can be used for time series with seasonality. To do this, we use dummy categorical variables for the seasonal components. With monthly data, as we have for natural gas usage, we have a seasonal categorical variable with k = 12 levels. As discussed in Chapter 6, we construct the regression model using dummy variables. We will use January as the reference month; therefore, this variable does not appear in the model:

 

Figure 7.25 First-Order Autoregressive Forecasting Model

This coding scheme results in the data matrix shown in Figure 7.26. This model picks up trends from the regression coefficient for time, and seasonality from the dummy variables for each month. The forecast for the next January will be β0 + β1(25). The variable coefficients (betas) for each of the other 11 months will show the adjustment relative to January. For example, forecast for next February would be β0 + β1(25) + β2(1), and so on.

 

Figure 7.27 shows the results of using the Regression tool in Excel after eliminating insignificant variables (Time and Feb). Because the data shows no clear linear trend, the variable Time could not explain any significant variation in the data. The dummy variable for February was probably insignificant because the historical gas usage for both January and February were very close to each other. The R2 for this model is 0.971, which is very good. The final regression model is:

Pg.259

 

Figure 7.26 Data Matrix for Seasonal Regression Model

 

Regression Forecasting with Causal Variables

 

In many forecasting applications, other independent variables such as economic indexes or demographic factors may influence the time series, and can be incorporated into a regression model. For example, a manufacturer of hospital equipment might include such variables as hospital capital spending and changes in the proportion of people over the age of 65 in building models to forecast future sales.

 

To illustrate the use of multiple linear regression for forecasting with causal variables, suppose that we wish to forecast gasoline sales. Figure 7.28 shows the sales over 10 weeks during June through August along with the average price per gallon and a chart of the gasoline sales time series with a fitted trendline (Excel file Gasoline Sales). During the summer months, it is not unusual to see an increase in sales as more people go on vacations. The chart shows a linear trend , although R2 is not very high.

 

The trend line is:   Sales = 4790.1 + 812.99 Week

 

Figure 7.27 Final Regression Model for Forecasting Gas Use

 

Pg. 261

 

Figure 7.28 Gasoline Sales Data and Trendline

Using this model, we would predict sales for week 11 as:

 

Sales = 4790.1 + 812.99 (11) = 13,733 gallons

However, we also see that the average price per gallon changes each week, and this may influence consumer sales. Therefore, the sales trend might not simply be a factor of steadily increasing demand, but might also be influenced by the average price per gallon. The average price per gallon can be considered as a causal variable. Multiple linear regression provides a technique for building forecasting models that incorporate not only time, but other potential causal variables also. Thus, to forecast gasoline sales, we propose a model using two independent variables (Week and Price/Gallon).

 

Figure 7.29 Regression Results for Gas Sales

Sales = β0 + β1 Week + β2 Price/Gallon

 

The results are shown in Figure 7.29 and the regression model is:

 

Sales = 72333.08 + 508.67 Week − 16463.2 Price/Gallons

 

This makes sense because as price changes, sales typically reflect the change. Notice that the R2 value is higher when both variables are included, explaining more than 86% of the variation in the data. If the company estimates that the average price for

 

 

 

Figure 7.28 Gasoline Sales Data and Trendline

 

Using this model, we would predict sales for week 11 as:

 

 

 

However, we also see that the average price per gallon changes each week, and this may influence consumer sales. Therefore, the sales trend might not simply be a factor of steadily increasing demand, but might also be influenced by the average price per gallon. The average price per gallon can be considered as a causal variable. Multiple linear regression provides a technique for building forecasting models that incorporate not only time, but other potential causal variables also. Thus, to forecast gasoline sales, we propose a model using two independent variables (Week and Price/Gallon).

 

 

Figure 7.29 Regression Results for Gas Sales

 

Sales = β0 + β1 Week + β2 Price/Gallon

 

The results are shown in Figure 7.29 and the regression model is:

 

Sales = 72333.08 + 508.67 Week − 16463.2 Price/Gallons

This makes sense because as price changes, sales typically reflect the change. Notice that the R2 value is higher when both variables are included, explaining more than 86% of the variation in the data. If the company estimates that the average price for the next week will drop to $3.80, the model would forecast the sales for week 11 as:

Sales = 72333.08 + 508.67 (11) – 16463.2 (3.80) = 15, 368 gal

Notice that this is higher than the pure time-series forecast because of the sensitivity to the price per gallon.

The Practice of Forecasting

 

In practice, managers use a variety of judgmental and quantitative forecasting techniques. Statistical methods alone cannot account for such factors as sales promotions, unusual environmental disturbances, new product introductions, large one-time orders, and so on. Many managers begin with a statistical forecast and adjust it to account for intangible factors. Others may develop independent judgmental and statistical forecasts then combine them, either objectively by averaging or in a subjective manner. It is impossible to provide universal guidance as to which approaches are best, for they depend on a variety of factors, including the presence or absence of trends and seasonality, the number of data points available, length of the forecast time horizon, and the experience and knowledge of the forecaster. Often, quantitative approaches will miss significant changes in the data, such as reversal of trends, while qualitative forecasts may catch them, particularly when using indicators as discussed earlier in this chapter.

 

Here we briefly highlight three practical examples of forecasting and encourage you to read the full articles cited for better insight into the practice of forecasting.

  • Allied-Signal’s Albuquerque Microelectronics Operation (AMO) produced radiation-hardened microchips for the U.S. Department of Energy (DOE). In 1989 a decision was made to close a plant, but operations at AMO had to be phased out over several years because of long-term contractual obligations. AMO experienced fairly erratic yields in the production of some of its complex microchips, and accurate forecasts of yields were critical. Overestimating yields could lead to an inability to meet contractual obligations in a timely manner, requiring the plant to remain open longer. Underestimates would cause AMO to produce more chips than actually needed . AMO’s yield forecasts had previously been made by simply averaging all historical data. More sophisticated forecasting techniques were implemented, resulting in improved forecasts of wafer fabrication. Using more accurate yield forecasts and optimization models, AMO was able to close the plant sooner, resulting in significant cost savings.1
  • More than 70% of the total sales volume at L.L. Bean is generated through orders to its call center. Calls to the L.L. Bean call center are classified into two types: telemarketing (TM), which involves placing an order, and telephone inquiry (TI), which involves customer inquiries such as order status or order problems. Accurately forecasting TM and TI calls helps the company better plan the number of agents to have on hand at any point in time. Analytical forecasting models for both types of calls take into account historical trends, seasonal factors, and external explanatory variables such as holidays and catalog mailings. The estimated benefit from better precision from the two forecasting models is approximately $300,000 per year.2
  • DIRECTV was founded in 1991 to provide subscription satellite television. Prior to launching this product, it was vital to forecast how many homes in the United States would subscribe to satellite forecasting TM and TI calls helps the company better plan the number of agents to have on hand at any point in time. Analytical forecasting models for both types of calls take into account historical trends, seasonal factors, and external explanatory variables such as holidays and catalog mailings. The estimated benefit from better precision from the two forecasting models is approximately $300,000 per year.2

1 D.W. Clements and R.A. Reid, “Analytical MS/OR Tools Applied to a Plant Closure,” Interfaces 24, no. 2 (March–April, 1994): 1–12.

2 B.H. Andrews and S.M. Cunningham, “L.L. Bean Improves Call-Center Forecasting,” Interfaces 25, no. 6 (November–December, 1995): 1–13.

3 Frank M. Bass, Kent Gordon, and Teresa L. Ferguson, “DIRECTV: Forecasting Diffusion of a New Technology Prior to Product  Launch,” Interfaces 31, no. 3 (May–June 2001): Part 2 of 2, S82–S93.

Basic Concepts Review Questions

1.

Explain the differences between qualitative and judgmental, statistical time-series, and explanatory/causal forecasting models.

2.

Describe some common forecasting approaches for judgmental forecasting.

3.

How are indicators and indexes used in judgmental forecasting?

4.

What are the primary components of time series?

5.

Summarize statistical methods used in forecasting and the types of time series to which they are most appropriate.

6.

Explain how a simple moving average is calculated.

7.

List and define the three principal ways of measuring forecast accuracy. What are the key differences among them?

8.

Explain the differences between moving average and exponential smoothing models.

9.

What types of forecasting models are best for time series with trends and/or seasonality?

10.

What are the advantages of using CB Predictor for forecasting?

11.

What are autoregressive models, and when should they be used?

12.

How are dummy variables used in regression forecasting models with seasonality?

13.

What is a causal variable in forecasting? Provide an example from your experience of some applications where causal variables might be used in a forecast.

14.

Summarize some of the practical issues in using forecasting tools and approaches.

Skill-Building Exercises

1.

Find a 4-period moving average forecast for the monthly burglaries data, compute MAD, MSE, and MAPE error metrics, and determine if this model is better than the 2-period moving average discussed in the chapter (Table 7.2).

2.

Try to identify the best set of weights for a 3-period moving average model for the burglary data that minimizes the MAD error metric.

3.

Find the best value of the smoothing constant between 0.5 and 0.7 (in increments of 0.05) for exponential smoothing for the burglary data.

  1. Use CB Predictor to find the best forecasting model for Electric Use in the Gas & Electric Excel file.
  2. Set up and fit a third-order autoregressive model for the coal production example. Compare the results to the example in the chapter. What do you find?
  3. Find the best multiple regression model for Electric Use in the Gas & Electric Excel file using the approach for incorporating seasonality.

Problems and Applications

1.

The Excel file Closing Stock Prices provides data for four stocks over a six-month period.

  • a.Develop spreadsheet models for forecasting each of the stock prices using single moving average and single exponential smoothing.
  • b.Using MAD, MSE, and MAPE as guidance, find the best number of moving average periods and best smoothing constant for exponential smoothing. (You might consider using data tables to facilitate your search.)
  • c.Compare your results to the best moving average and exponential smoothing models found by CB Predictor.

2.

For the data in the Excel file Baseball Attendance do the following:

Top of Form

PageGo to the specified printed page number

Bottom of Form

a.Develop spreadsheet models for forecasting attendance using single moving average and single exponential smoothing.

b.Using MAD, MSE, and MAPE as guidance, find the best number of moving average periods and best smoothing constant for exponential smoothing.

c.Compare your results to the best moving average and exponential smoothing models found by CB Predictor.

 

3.

For the data in the Excel file Ohio Prison Population do the following:

a.Develop spreadsheet models for forecasting both male and female populations using single moving average and single exponential smoothing.

b.Using MAD, MSE, and MAPE as guidance, find the best number of moving average periods and best smoothing constant for exponential smoothing.

c.Compare your results to the best moving average and exponential smoothing models found by CB Predictor.

 

4.

For the data in the Excel file Gasoline Prices do the following:

  1. Develop spreadsheet models for forecasting attendance using single moving average and single exponential smoothing.
  2. Using MAD, MSE, and MAPE as guidance, find the best number of moving average periods and best smoothing constant for exponential smoothing.
  3. Compare your results to the best moving average and exponential smoothing models found by CB Predictor.
  4. For the data in the Excel file Ohio Prison Population do the following:
  5. Develop spreadsheet models for forecasting both male and female populations using single moving average and single exponential smoothing.
  6. Using MAD, MSE, and MAPE as guidance, find the best number of moving average periods and best smoothing constant for exponential smoothing.
  7. Compare your results to the best moving average and exponential smoothing models found by CB Predictor.
  8. For the data in the Excel file Gasoline Prices do the following:
  9. Develop spreadsheet models for forecasting prices using single moving average and single exponential smoothing.
  10. Using MAD, MSE, and MAPE as guidance, find the best number of moving average periods and best smoothing constant for exponential smoothing.
  11. Compare your results to the best moving average and exponential smoothing models found by CB Predictor.

Construct a line chart for the data in the Excel file Arizona Population.

a.Suggest the best-fitting functional form for forecasting these data.

b.Use CB Predictor to find the best forecasting model.

 

6.

Construct a line chart for each of the variables in the data file Death Cause Statistics, and suggest the best forecasting technique. Then apply CB Predictor to find the best forecasting models for these variables.

 

7.

The Excel file Olympic Track and Field Data provides the gold medal–winning distances for the high jump, discus, and long jump for the modern Olympic Games. Develop forecasting models for each of the events. What does the model predict for the next Olympics and what are the confidence intervals?

8.

Use CB Predictor to find the best forecasting model for the data in the following Excel files:

a.New Car Sales

b.Housing Starts

c.Coal Consumption

d.DJIA December Close

e.Federal Funds Rates

f.Mortgage Rates

g.Prime Rate

h.Treasury Yield Rates

9.

Consider the data in the Excel file Consumer Price Index.

  • a.Use simple linear regression in CB Predictor to forecast the data. What would be the forecasts for the next six months?
  • b.Are the data autocorrelated? Construct first- and second-order autoregressive models and compare the results to part (a).

10.

Consider the data in the Excel file Nuclear Power.

Top of Form

PageGo to the specified printed page numberGo

Bottom of Form

Cite/Link

 

CASE Energy Forecasting

 

The Excel file Energy Production & Consumption provides data on energy production, consumption, imports, and exports. You have been hired as an analyst for a government agency and have been asked to forecast these variables over the next 10 years. Apply forecasting tools and appropriate visual aids, and write a formal report to the agency director that explains these data and the future forecasts.

 

 

Appendix Advanced Forecasting Models—Theory and Computation

 

In this appendix, we present computational formulas for advanced models for time-series forecasting. The calculations are somewhat complex, but can be implemented on spreadsheets with a bit of effort.

 

 

Double Moving Average

 

Double moving average involves taking averages of averages. Let Mt be the simple moving average for the last k periods (including period t):

The double moving average, Dt for the last k periods (including period t) is the average of the simple moving averages:

Top of Form

PageGo to the specified printed page number

 

Using these values, the double moving average method estimates the values of at and bt in the linear trend model Ft + k = at + btk as:

 

 

These equations are derived essentially by minimizing the sum of squared errors using the last k periods of data. Once these parameters are determined, forecasts beyond the end of the observed data (time period T) are calculated using the linear trend model with values of aT and bT. That is, for k periods beyond period T, the forecast is FT + k = aT + bTK. For instance, the forecast for the next period would be FT + 1 = aT + bT(1).

 

 

Double Exponential Smoothing

 

Like double moving average, double exponential smoothing is also based on the linear trend equation, Ft + k = at + btk, but the estimates of at and bt are obtained from the following equations:

The level and seasonal factors are estimated in the additive model using the following equations:

where α and γ are smoothing constants. The first equation estimates the level for period t as a weighted average of the deseasonalized data for period t, (At − St − s), and the previous period’s level. The seasonal factors are updated as well using the second equation. The seasonal factor is a weighted average of the estimated seasonal component for period t, (At − at) and the seasonal factor for the last period of that season type. Then the forecast for the next period is Ft + 1 = at + Sts + 1. For k periods out from the final observed period T, the forecast is:

Top of Form

Page

To initialize the model, we need to estimate the level and seasonal factors for the first s periods (e.g., for an annual season with quarterly data this would be the first 4 periods; for monthly data, it would be the first 12 periods, etc.). We will use the following approach:

 

 

 

 

 

And That is, we initialize the level for the first s periods to the average of the observed values over these periods and the seasonal factors to the difference between the observed data and the estimated levels. Once these have been initialized, the smoothing equations can be implemented for updating.

 

 

Multiplicative Seasonality

 

The seasonal multiplicative model is:

 

where α and γ are again the smoothing constants. Here, Aa/St − s is the deseasonalized estimate for period t. Large values of β put more emphasis on this term in estimating the level for period t. The term At/at is an estimate of the seasonal factor for period t. Large values of γ put more emphasis on this in the estimate of the seasonal factor.

 

The forecast for the period t + 1 is Ft + 1 = atSt − s + 1. For k periods out from the final observed period T, the forecast is:

 

 

 

 

 

 

 

 

 

 

 

As in the additive model, we need initial values for the level and seasonal factors. We do this as follows:

 

and

 

 

 

 

Once these have been initialized, the smoothing equations can be implemented for updating.

 

 

Holt–Winters Additive Model

 

The Holt–Winters additive model is based on the equation:

 

This model is similar to the additive model incorporating seasonality that we described in the previous section, but it also includes a trend component. The smoothing equations are:

 

 

 

 

Here, α, β and γ are the smoothing parameters for level, trend, and seasonal components, respectively. The forecast for period t + 1 is:

 

The forecast for k periods beyond the last period of observed data (period T) is:

 

 

 

 

 

 

 

 

 

 

 

The initial values of level and trend are estimated in the same fashion as in the additive model for seasonality. The initial values for the trend are bt = bs, for t = 1, 2, … s, where:

 

 

 

This model has the same basic smoothing structure as the additive seasonal model but is more appropriate for seasonal time series that increase in amplitude over time. The smoothing equations are:

 

The forecast for k periods beyond the last period of observed data (period T) is:

 

 

The initial values of level and trend are estimated in the same fashion as in the additive model for seasonality. The initial values for the trend are bt = bs, for t = 1, 2, … s, where:

 

Note that each term inside the brackets is an estimate of the trend over one season. We average these over the first 2s periods.

 

 

Holt–Winters Multiplicative Model

 

The Holt-Winters multiplicative model is:

 

 

 

This model parallels the additive model:

 

The forecast for period t + 1 is:

 

 

The forecast for k periods beyond the last period of observed data (period T) is:

 

The forecast for period t + 1 is:

 

The forecast for k periods beyond the last period of observed data (period T) is:

 

Reference

 

Evans, J. R. (2010). Statistics, data analysis, and decision modeling. (4 ed.). New Jersey: Pearson College Div. Retrieved from http://digitalbookshelf.argosy.edu/pages 235-268

PLACE YOUR ORDER NOW

Assignment 3

Assignment 3

( CHOOSE : JP Morgan & Chase as my chosen comapny, so this assignment suppose to fit JP Morgan & chase comapny.) Forums / Week 6 Forum / Financing the MNC

Requirements: Based on the company that you will review in your final paper, identify examples of concepts and issues presented in Chapters 14 (optimal financial structure) and 18 (project finance), and discuss how these are involved or addressed.

Instructions: Your initial response should be no less than 450-words with at least one scholarly journal reference (dictionary-type websites are excluded)**.

Enclosed please find a soft copy of the chapters 14 and 18 of this book ( Eiteman, D.  Stonehill,A. & Moffett, M(2016). Multinational Business Finance,  14th Edition. Pearson Learning Solutions. VitalBook file.)- course FINC620. Use them when necessary 

CHAPTER 14     Raising Equity and Debt Globally

Do what you will, the capital is at hazard. All that can be required of a trustee to invest, is, that he shall conduct himself faithfully and exercise a sound discretion. He is to observe how men of prudence, discretion, and intelligence manage their own affairs, not in regard to speculation, but in regard to the permanent disposition of their funds, considering the probable income, as well as the probable safety of the capital to be invested.

Prudent Man Rule, Justice Samuel Putnam, 1830.

LEARNING OBJECTIVES

■ Design a strategy to source capital equity globally

■ Examine the potential differences in the optimal financial structure of the multinational firm compared to that of the domestic firm

■ Describe the various financial instruments that can be used to source equity in the global equity markets

■ Understand the different forms of foreign listings—depositary receipts—in U.S. markets

■ Analyze the unique role private placement enjoys in raising global capital

■ Evaluate the different goals and considerations relevant to a firm pursuing foreign equity listing and issuance

■ Explore the different structures that can be used to source debt globally

Chapter 13 analyzed why gaining access to global capital markets should lower a firm’s cost of capital, increase its access to capital, and improve the liquidity of its shares by overcoming market segmentation. A firm pursuing this lofty goal, particularly a firm from a segmented or emerging market, must first design a financial strategy that will attract international investors. This involves choosing among alternative paths to access global capital markets.

This chapter focuses on firms that reside in less liquid, segmented, or emerging markets. They are the ones that need to tap liquid and unsegmented markets in order to attain the global cost and availability of capital. Firms resident in large and highly industrialized countries already have access to their own domestic, liquid, and unsegmented markets. Although they too source equity and debt abroad, it is unlikely to have as significant an impact on their cost and availability of capital. In fact, for these firms, sourcing funds abroad is often motivated solely by the need to fund large foreign acquisitions rather than to fund existing operations.

This chapter begins with the design of a financial strategy to source both equity and debt globally. It then analyzes the optimal financial structure for an MNE and its subsidiaries, one that minimizes its cost of capital. We then explore the alternative paths that a firm may follow in raising capital in global markets. The chapter concludes with the Mini-Case, Petrobrás of Brazil and the Cost of Capital, which examines how the international markets discriminate in their treatment of multinational firms by home and industry.

Designing a Strategy to Source Capital Globally

Designing a capital sourcing strategy requires management to agree upon a long-run financial objective and then choose among the various alternative paths to get there. Exhibit 14.1 is a visual presentation of alternative paths to the ultimate objective of attaining a global cost and availability of capital.

EXHIBIT 14.1         Alternative Paths to Globalize the Cost and Availability of Capital

Source: Oxelhiem, Stonehill, Randøy, Vikkula, Dullum, and Modén, Corporate Strategies in Internationalizing the Cost of Capital, Copenhagen: Copenhagen Business School Press, 1998, p. 119.

Normally, the choice of paths and implementation is aided by an early appointment of an investment bank as official advisor to the firm. Investment bankers are in touch with the potential foreign investors and their current requirements. They can also help navigate the various institutional requirements and barriers that must be satisfied. Their services include advising if, when, and where a cross-listing should be initiated. They usually prepare the required prospectus if an equity or debt issue is desired, help to price the issue, and maintain an aftermarket to prevent the share price from falling below its initial price.

Most firms raise their initial capital in their own domestic market (see Exhibit 14.1). Next, they are tempted to skip all the intermediate steps and drop to the bottom line, a euroequity issue in global markets. This is the time when a good investment bank advisor will offer a “reality check.” Most firms that have only raised capital in their own domestic market are not sufficiently well known to attract foreign investors. Remember from Chapter 12 that Novo was advised by its investment bankers to start with a convertible eurobond issue and simultaneously cross-list their shares and their bonds in London. This was despite the fact that Novo had an outstanding track record of financial and business performance.

Exhibit 14.1 shows that most firms should start sourcing abroad with an international bond issue. It could be placed on a less prestigious foreign market. This could be followed by an international bond issue in a target market or in the eurobond market. The next step might be to cross-list and issue equity in one of the less prestigious markets in order to attract the attention of international investors. The next step could then be to cross-list shares on a highly liquid prestigious foreign stock exchange such as London (LSE), NYSE, Euronext, or NASDAQ. The ultimate step would be to place a directed equity issue in a prestigious target market or a euroequity issue in global equity markets.

Optimal Financial Structure

After many years of debate, finance theorists now agree that there is an optimal financial structure for a firm, and practically, they agree on how it is determined. The great debate between the so-called traditionalists and the Modigliani and Miller school of thought has ended in compromise:

When taxes and bankruptcy costs are considered, a firm has an optimal financial structure determined by that particular mix of debt and equity that minimizes the firm’s cost of capital for a given level of business risk.

If the business risk of new projects differs from the risk of existing projects, the optimal mix of debt and equity would change to recognize trade-offs between business and financial risks.

Exhibit 14.2 illustrates how the cost of capital varies with the amount of debt employed. As the debt ratio, defined as total debt divided by total assets at market values, increases, the after-tax weighted average cost of capital (kWACC) decreases because of the heavier weight of low-cost debt [kd (1 − t)] compared to high-cost equity (ke). The low cost of debt is, of course, due to the tax deductibility of interest shown by the term (1 − t).

Partly offsetting the favorable effect of more debt, is an increase in the cost of equity (ke), because investors perceive greater financial risk. Nevertheless, the after-tax weighted average cost of capital (kWACC) continues to decline as the debt ratio increases, until financial risk becomes so serious that investors and management alike perceive a real danger of insolvency. This result causes a sharp increase in the cost of new debt and equity, thereby increasing the weighted average cost of capital. The low point on the resulting U-shaped cost of capital curve, 14% in Exhibit 14.2, defines the debt ratio range in which the cost of capital is minimized.

Most theorists believe that the low point is actually a rather broad flat area encompassing a wide range of debt ratios, 30% to 60% in Exhibit 14.2, where little difference exists in the cost of capital. They also generally agree that, at least in the United States, the range of the flat area and the location of a particular firm’s debt ratio within that range are determined by such variables as (1) the industry in which it competes; (2) volatility of its sales and operating income; and (3) the collateral value of its assets.

EXHIBIT 14.2         The Cost of Capital and Financial Structure

Optimal Financial Structure and the Multinational

The domestic theory of optimal financial structures needs to be modified by four more variables in order to accommodate the case of the multinational enterprise. These variables are (1) availability of capital; (2) diversification of cash flows; (3) foreign exchange risk; and (4) expectations of international portfolio investors.1

Availability of Capital

Chapter 13 demonstrated that access to capital in global markets allows an MNE to lower its cost of equity and debt compared with most domestic firms. It also permits an MNE to maintain its desired debt ratio, even when significant amounts of new funds must be raised. In other words, a multinational firm’s marginal cost of capital is constant for considerable ranges of its capital budget. This statement is not true for most small domestic firms because they do not have access to the national equity or debt markets. They must either rely on internally generated funds or borrow for the short and medium terms from commercial banks.

Multinational firms domiciled in countries that have illiquid capital markets are in almost the same situation as small domestic firms unless they have gained a global cost and availability of capital. They must rely on internally generated funds and bank borrowing. If they need to raise significant amounts of new funds to finance growth opportunities, they may need to borrow more than would be optimal from the viewpoint of minimizing their cost of capital. This is equivalent to saying that their marginal cost of capital is increasing at higher budget levels.

1An excellent recent study on the practical dimensions of optimal capital structure can be found in “An Empirical Model of Optimal Capital Structure,” Jules H. Binsbergen, John R. Graham, and Jie Yang, Journal of Applied Corporate Finance, Vol. 23, No. 4, Fall 2011, pp. 34–59.

Diversification of Cash Flows

As explained in Chapter 13, the theoretical possibility exists that multinational firms are in a better position than domestic firms to support higher debt ratios because their cash flows are diversified internationally. The probability of a firm’s covering fixed charges under varying conditions in product, financial, and foreign exchange markets should increase if the variability of its cash flows is minimized.

By diversifying cash flows internationally, the MNE might be able to achieve the same kind of reduction in cash flow variability as portfolio investors receive from diversifying their security holdings internationally. Returns are not perfectly correlated between countries. In contrast, a domestic German firm, for example, would not enjoy the benefit of international cash flow diversification. Instead, it would need to rely entirely on its own net cash inflow from domestic operations. Perceived financial risk for the German firm would be greater than for a multinational firm because the variability of its German domestic cash flows could not be offset by positive cash flows elsewhere in the world.

As discussed in Chapter 13, the diversification argument has been challenged by empirical research findings that MNEs in the United States actually have lower debt ratios than their domestic counterparts. The agency costs of debt were higher for the MNEs, as were political risks, foreign exchange risks, and asymmetric information.

Foreign Exchange Risk and the Cost of Debt

When a firm issues foreign currency-denominated debt, its effective cost equals the after-tax cost of repaying the principal and interest in terms of the firm’s own currency. This amount includes the nominal cost of principal and interest in foreign currency terms, adjusted for any foreign exchange gains or losses.

For example, if a U.S.-based firm borrows SF1,500,000 for one year at 5.00% interest, and during the year the Swiss franc appreciates from an initial rate of SF1.5000/$ to SF1.4400/$, what is the dollar cost of this debt ? The dollar proceeds of the initial borrowing are calculated at the current spot rate of SF1.5000/$:

At the end of one year the U.S.-based firm is responsible for repaying the SF1,500,000 principal plus 5.00% interest, or a total of SF1,575,000. This repayment, however, must be made at an ending spot rate of SF1.4400/$:

The actual dollar cost of the loan’s repayment is not the nominal 5.00% paid in Swiss franc interest, but 9.375%:

The dollar cost is higher than expected due to appreciation of the Swiss franc against the U.S. dollar. This total home-currency cost is actually the result of the combined percentage cost of debt and percentage change in the foreign currency’s value. We can find the total cost of borrowing Swiss francs by a U.S.-dollar based firm, , by multiplying one plus the Swiss franc interest expense, , by one plus the percentage change in the SF/$ exchange rate, s:

where  = 5.00% and s = 4.1667%. The percentage change in the value of the Swiss franc versus the U.S. dollar, when the home currency is the U.S. dollar, is

The total expense, combining the nominal interest rate and the percentage change in the exchange rate, is

The total percentage cost of capital is 9.375%, not simply the foreign currency interest payment of 5%. The after-tax cost of this Swiss franc denominated debt, when the U.S. income tax rate is 34%, is

The firm would report the added 4.1667% cost of this debt in terms of U.S. dollars as a foreign exchange transaction loss, and it would be deductible for tax purposes.

Expectations of International Portfolio Investors

Chapter 13 highlighted the fact that the key to gaining a global cost and availability of capital is attracting and retaining international portfolio investors. Those investors’ expectations for a firm’s debt ratio and overall financial structures are based on global norms that have developed over the past 30 years. Because a large proportion of international portfolio investors and based in the most liquid and unsegmented capital markets, such as the United States and the United Kingdom, their expectations tend to predominate and override individual national norms. Therefore, regardless of other factors, if a firm wants to raise capital in global markets, it must adopt global norms that are close to the U.S. and U.K. norms. Debt ratios up to 60% appear to be acceptable. Higher debt ratios are more difficult to sell to international portfolio investors.

Raising Equity Globally

Once a multinational firm has established its financial strategy and considered its desired and target capital structure, it then proceeds to raise capital outside of its domestic market—both debt and equity—using a variety of capital raising paths and instruments.

Exhibit 14.3 describes three key critical elements to understanding the issues that any firm must confront when seeking to raise equity capital. Although the business press does not often make a clear distinction, there is a fundamental distinction between an equity issuance and an equity listing. A firm seeking to raise equity capital is ultimately in search of an issuance—the IPO or SPO described in Exhibit 14.3. This generates cash proceeds to be used for funding and executing the business. But often issuances must be preceded by listings, in which the shares are traded on an exchange and, therefore, in a specific country market, gaining name recognition, visibility, and hopefully preparing the market for an issuance.

That said, an issuance need not be public. A firm, public or private, can place an issue with private investors, a private placement. (Note that private placement may refer to either equity or debt.) Private placements can take a variety of different forms, and the intent of investors may be passive (e.g., Rule 144A investors) or active (e.g., private equity, where the investor intends to control and change the firm).

EXHIBIT 14.3         Equity Avenues, Activities, and Attributes

Publicly traded companies, in addition to raising equity capital, are also in pursuit of greater market visibility and reaching ever-larger potential investor audiences. The expectation is that the growing investor audience will result in higher share prices over time—increasing the returns to owners. Privately held companies are more singular in their objective: to raise greater quantities of equity at the lowest possible cost—privately. As discussed in Chapter 4, ownership trends in the industrialized markets have tended toward more private ownership, while many multinational firms from emerging market countries have shown growing interest in going public.

Exhibit 14.4 provides an overview of the four major equity alternatives available to multinational firms today. A firm wishing to raise equity capital outside of its home market may take a public pathway or a private one. The public pathway includes a directed public share issue or a euroequity issue. Alternatively, and one that has been used with greater frequency over the past decade, is a private pathway—private placements, private equity, or a private share sale under strategic alliance.

Initial Public Offering (IPO)

A private firm initiates public ownership of the company through an initial public offering, or IPO. Most IPOs begin with the organization of an underwriting and syndication group comprised of investment banking service providers. This group then assists the company in preparing the regulatory filings and disclosures required, depending on the country and stock exchange the firm is using. The firm will, in the months preceding the IPO date, publish a prospectus. The prospectus will provide a description of the company’s history, business, operating and financing results, associated business, financial or political risks, and the company’s business plan for the future, all to aid prospective buyers in their assessment of the firm.

EXHIBIT 14.4      Equity Alternatives in the Global Market

The initial issuance of shares by a company typically represents somewhere between 15% and 25% of the ownership in the firm (although a number in recent years have been as little as 6% to 8%). The company may follow the IPO with additional share sales called seasoned offerings or follow-on offerings (FOs) in which more of the firm’s ownership is sold in the public market. The total shares or proportion of shares traded in the public market is often referred to as the public float or free float.

Once a firm has “gone public,” it is open to a considerably higher level of public scrutiny. This scrutiny arises from the detailed public disclosures and financial filings it must make periodically as required by government security regulators and individual stock exchanges. This continuous disclosure is not trivial in either cost or competitive implications. Public firm financial disclosures can be seen as divulging a tremendous amount of information that customers, suppliers, partners, and competitors may use in their relationship with the firm. Private firms have a distinct competitive advantage in this arena.2

An added distinction about the publicly traded firm’s shares is that they only raise capital for the firm upon issuance. Although the daily rise and fall of share prices drives the returns to the owners of those shares, that daily price movement does not change the capital of the company.

2A publicly traded firm like Walmart will produce hundreds of pages of operational details, financial results, and management discussion on a quarterly basis. That is in comparison to large private firms like Cargill or Koch, where finding a full single page of financial results would be an achievement.

Euroequity Issue

A euroequity or euroequity issue is an initial public offering on multiple exchanges in multiple countries at the same time. Almost all euroequity issues are underwritten by an international syndicate. The term “euro” in this context does not imply that the issuers or investors are located in Europe, nor does it mean the shares are denominated in euros. It is a generic term for international securities issues originating and being sold anywhere in the world. The euroequity seeks to raise more capital in its issuance by reaching as many different investors as possible. Two examples of high-profile euroequity issues would be those of British Telecommunications and the famous Italian luxury goods producer, Gucci.

The largest and most spectacular issues have been made in conjunction with a wave of privatizations of state-owned enterprises (SOEs). The Thatcher government in the United Kingdom created the model when it privatized British Telecom in December 1984. That issue was so large that it was necessary and desirable to sell tranches to foreign investors in addition to the sale to domestic investors. (A tranche is an allocation of shares, typically to underwriters that are expected to sell to investors in their designated geographic markets.) The objective is both to raise the funds and to ensure post-issue worldwide liquidity.

Euroequity privatization issues have been particularly popular with international portfolio investors because most of the firms are very large, with excellent credit ratings and profitable quasi-government monopolies at the time of privatization. The British privatization model has been so successful that numerous others have followed like the Deutsche Telecom initial public offering of $13 billion in 1996.

State-owned enterprises (SOEs)—government-owned firms from emerging markets—have successfully implemented large-scale privatization programs with these foreign tranches. Telefonos de Mexico, the giant Mexican telephone company, completed a $2 billion euroequity issue in 1991 and has continued to have an extremely liquid listing on the NYSE.

One of the largest euroequity offerings by a firm resident in an illiquid market was the 1993 sale of $3 billion in shares by YPF Sociedad Anónima, Argentina’s state-owned oil company. About 75% of its shares were placed in tranches outside of Argentina, with 46% in the United States alone. Its underwriting syndicate represented a virtual “who’s who” of the world’s leading investment banks.

Directed Public Share Issues

A directed public share issue or directed issue is defined as one that is targeted at investors in a single country and underwritten in whole or in part by investment institutions from that country. The issue may or may not be denominated in the currency of the target market and is typically combined with a cross-listing on a stock exchange in the target market.3

A directed issue might be motivated by a need to fund acquisitions or major capital investments in a target foreign market. This is an especially important source of equity for firms that reside in smaller capital markets and that have outgrown that market.

Nycomed, a small but well-respected Norwegian pharmaceutical firm, was an example of this type of motivation for a directed issue combined with cross-listing. Its commercial strategy for growth was to leverage its sophisticated knowledge of certain market niches and technologies within the pharmaceutical field by acquiring other promising firms—primarily firms in Europe and the United States—that possessed relevant technologies, personnel, or market niches. The acquisitions were paid for partly with cash and partly with shares. The company funded its acquisition strategy by selling two directed issues abroad. In 1989 it cross-listed on the London Stock Exchange (LSE) and raised $100 million in equity from foreign investors. Nycomed followed its LSE listing and issuance with a cross-listing and issuance on the NYSE, raising another $75 million from U.S. investors. Global Finance in Practice 14.1 offers another example of a directed issue, in this case, a publicly traded firm in Sweden and Norway issuing a euroequity to partially fund the development of a recent oil property acquisition.

3The share issue by Novo in 1981 (Chapter 12) was a good example of a successful directed share issue that both improved the liquidity of Novo’s shares and lowered its cost of capital.

GLOBAL FINANCE IN PRACTICE 14.1     The Planned Directed Equity Issue of PA Resources of Sweden

One example of the use of directed public share issues was the 2005 issuance of PA Resources (PAR.ST), a Swedish oil and gas reserve acquisition and development firm. First listed on the Oslo, Norway, stock exchange in 2001, PAR announced in 2005 a potential private placement of up to 7 million shares that were specifically directed at Norwegian and international investors (non-U.S. investors). The proceeds of the issuance were expected to partially fund the development of recent oil and gas reserve acquisitions made by the company in the North Sea and Tunisia.

The directed issue was reportedly heavily oversubscribed following the announcement. Like many directed issuances outside the United States the offer expressly stated that the securities would not be offered or sold in the U.S., as the issue had not and would not be registered in the U.S. under the U.S. Securities Act of 1933.

Depositary Receipts

Depositary receipts (DRs) are negotiable certificates issued by a bank to represent the underlying shares of stock that are held in trust at a foreign custodian bank. Global depositary receipts (GDRs) refer to certificates traded outside of the United States, and American depositary receipts (ADRs) refer to certificates traded in the United States and denominated in U.S. dollars. For a company that is incorporated outside the United States and that wants to be listed on a U.S. stock exchange, the primary way of doing so is through an ADR program. For a company incorporated anywhere in the world that wants to be listed in any foreign market, this is done via a GDR program.

ADRs are sold, registered, and transferred in the U.S. in the same manner as any share of stock, with each ADR representing either a multiple or portion of the underlying foreign share. This multiple/portion allows ADRs to carry a price per share appropriate for the U.S. market (typically under $20 per share), even if the price of the foreign share is inappropriate when converted to U.S. dollars directly. A number of ADRs, like the ADR of Telefonos de Mexico (TelMex) of Mexico shown in Exhibit 14.5, have been some of the most active shares on U.S. exchanges for many years.

The first ADR program was created for a British company, Selfridges Provincial Stores Limited, a famous British retailer, in 1927. Created by J.P. Morgan, the shares were listed on the New York Curb Exchange, which in later years was transformed into the American Stock Exchange. As with many financial innovations, depositary receipts were created to defeat a regulatory restriction. In this case, the British government had prohibited British companies from registering their shares on foreign markets without British transfer agents. Depositary receipts, in essence, create a synthetic share abroad, and therefore do not require actual registration of shares outside Britain.

EXHIBIT 14.5         TelMex’s American Depositary Receipt (Sample)

ADR Mechanics

Exhibit 14.6 illustrates the issuance process of a DR program, in this case a U.S.-based investor purchasing shares in a publicly traded Brazilian company—an American depositary receipt or ADR program:

  1. The U.S. investor instructs his broker to make a purchase of shares in the publicly traded Brazilian company.
  2. The U.S. broker contacts a local broker in Brazil (either through the broker’s international offices or directly), placing the order.
  3. The Brazilian broker purchases the desired ordinary shares and delivers them to a custodian bank in Brazil.
  4. The U.S. broker converts the U.S. dollars received from the investor into Brazilian reais to pay the Brazilian broker for the shares purchased.
  5. On the same day that the shares are delivered to the Brazilian custodian bank, the custodian notifies the U.S. depositary bank of their deposit.
  6. Upon notification, the U.S. depositary bank issues and delivers DRs for the Brazilian company shares to the U.S. broker.
  7. The U.S. broker then delivers the DRs to the U.S. investor.

EXHIBIT 14.6      The Structural Execution of ADRs

Source: Based on Depositary Receipts Reference Guide, JPMorgan, 2005, p. 33.

The DRs are now held and tradable like any other common stock in the United States. In addition to the process just described, it is possible for the U.S. broker to obtain the DRs for the U.S. investor by purchasing existing DRs, not requiring a new issuance. Exhibit 14.6 also describes the alternative process mechanics of a sale or cancellation of ADRs.

Once the ADRs are created, they are tradable in the U.S. market like any other U.S. security. ADRs can be sold to other U.S. investors by simply transferring them from the existing ADR holder (the seller) to another DR holder (the buyer). This is termed intra-market trading. This transaction would be settled in the same manner as any other U.S. transaction, with settlement in U.S. dollars on the third business day after the trade date and typically using the depository trust company (DTC). Intra-market trading accounts for nearly 95% of all DR trading today.

ADRs can be exchanged for the underlying foreign shares, or vice versa, so arbitrage keeps foreign and U.S. prices of any given share the same after adjusting for transfer costs. For example, investor demand in one market will cause a price rise there, which will cause an arbitrage rise in the price on the other market even when investors there are not as bullish on the stock.

ADRs convey certain technical advantages to U.S. shareholders. Dividends paid by a foreign firm are passed to its custodial bank and then to the bank that issued the ADR. The issuing bank exchanges the foreign currency dividends for U.S. dollars and sends the dollar dividend to the ADR holders. ADRs are in registered form, rather than in bearer form. Transfer of ownership occurs in the United States in accordance with U.S. laws and procedures. Normally, trading costs are lower than when buying or selling the underlying shares in their home market, and settlement is faster. Withholding taxes is simpler because it is handled by the depositary bank.

ADR Program Structures

The previous section described the issuance of a DR (an ADR in this case) on a Brazilian company’s shares resulting from the desire of a U.S.-based investor to buy shares in a Brazilian company. But DR programs can also be viewed from the perspective of the Brazilian company—as part of its financial strategy to reach investors in the United States.

ADR programs differ in whether they are sponsored and in their certification level. Sponsored ADRs are created at the request of a foreign firm wanting its shares listed or traded in the United States. The firm applies to the U.S. SEC and a U.S. bank for registration and issuance of ADRs. The foreign firm pays all costs of creating such sponsored ADRs. If a foreign firm does not seek to have its shares listed in the United States but U.S. investors are interested, a U.S. securities firm may initiate creation of the ADRs—an unsponsored ADR program. Unsponsored ADRs are still required by the SEC to obtain approval of the firms whose shares are to be listed. Unsponsored programs represent a relatively small portion of all DR programs.

The second dimension of ADR differentiation is certification level, described in detail in Exhibit 14.7. The three general levels of commitment are distinguished by degree of disclosure, listing alternatives, whether they may be used to raise capital (issue new shares), and the time typically taken to implement the programs. (SEC Rule 144A programs are described in detail later in this chapter.)

Level I (over-the-counter or pink sheets) DR Programs.

Level I programs are the easiest and fastest programs to execute. A Level I program allows the foreign securities to be purchased and held by U.S. investors without being registered with the SEC. It is the least costly approach but might have a minimal favorable impact on liquidity.

Level II DR Programs.

Level II applies to firms that want to list existing shares on a U.S. stock exchange. They must meet the full registration requirements of the SEC and the rules of the specific exchange. This also means reconciling their financial accounts with those used under U.S. GAAP, raising the cost considerably.

EXHIBIT 14.7    American Depositary Receipt (ADR) Programs by Level

Level III DR Programs.

Level III applies to the sale of a new equity issued in the United States—raising equity capital. It requires full registration with the SEC and an elaborate stock prospectus. This is the most expensive alternative, but is the most fruitful for foreign firms wishing to raise capital in the world’s largest capital markets and possibly generate greater returns for all shareholders.

DR Markets Today: Who, What, and Where

The rapid growth in emerging markets in recent years has been partly a result of the ability of companies from these countries to both list their shares and issue new shares on global equity markets. Their desire to access greater pools of affordable capital, as well as the desire for many of their owners to monetize existing value, has led to an influx of emerging market companies into the DR market.

The Who.

The Who of global DR programs today is a mix of major multinationals from all over the world, but in recent years participation has shifted back toward industrial country companies. For example, in 2013 the largest issues came from established multinationals like BP, Vodafone, Royal Dutch Shell, and Nestlé, but also included Lukoil and Gazprom of Russia and Taiwan Semiconductor Manufacturing of Taiwan. The oil and gas sector was clearly the largest in both 2012 and 2013, but followed closely by pharmaceutical and telecommunications firms. It’s also important to note that in recent years, as illustrated by Exhibit 14.8, the market has clearly been in decline.

The What.

The What of the global DR market today is a fairly even split between IPO and follow-on offerings or FOs (additional offerings of equity shares post-IPO). It does appear that IPOs continue to make up the majority of DR equity-raising activity.

EXHIBIT 14.8    Equity Capital Raised Through Depositary Receipts

Source: “Depositary Receipts, Year in Review 2013,” JPMorgan, p. 5. Data derived by JPMorgan from other depositary banks, Bloomberg, and stock exchanges, 2014.

The Where.

Given the dominance of emerging market companies in DR markets today, it is not surprising that the Where of the DR market is dominated by New York and London. By the end of 2013 there were more than 2,300 sponsored DR programs from more than 86 countries. Of those 2,300, just over half were U.S. programs (ADRs), with the remainder being GDR programs split between the London and Luxembourg stock exchanges.

Even more important than the number of programs participating in the DR markets is the capital that has been raised by companies via DR programs globally. Exhibit 14.8 distinguishes between equity capital raised through initial equity share offerings (IPOs) and seasoned offerings (follow-on). The DR market has periodically proved very fruitful as an avenue for raising capital. It is also obvious which years have been better for equity issuances—years like 2000 and 2006–2007.

Global Registered Shares (GRS)

A global registered share (GRS) is a share of equity that is traded across borders and markets without conversion, where one share on the home exchange equals one share on the foreign exchange. The identical share is listed on different stock exchanges, but listed in the currency of the exchange. GRSs can theoretically be traded “with the sun”—following markets as they open and close around the globe and around the clock. The shares are traded electronically, eliminating the specialized forms and depositaries required by share issuances like DRs.

The differences between GRSs and GDRs can be seen in the following example. Assume a German multinational has shares listed on the Frankfurt Stock Exchange, and those shares are currently trading at €4.00 per share. If the current spot rate is $1.20/€, those same shares would be listed on the NYSE at $4.80 per share.

€4.00 × $1.20/€ = $4.80

This would be a standard GRS. But $4.80 per share is an extremely low share price for the NYSE and the U.S. equity market.

If, however, the German firm’s shares were listed in New York as ADRs, they would be converted to a value that was strategically priced for the target market—the United States. Strategic pricing in the U.S. means having share prices that are generally between $10 and $20 per share, a price range long-thought to maximize buyer interest and liquidity. The ADR would then be constructed so that each ADR represented four shares in the company on the home market, or:

$4.80 × 4 = $19.20 per share

Does this distinction matter? Clearly the GRS is much more similar to ordinary shares than depositary receipts, and it allows easier comparison and analysis. But if target pricing is important in key markets like that of the U.S., then the ADR offers better opportunities for a foreign firm to gain greater presence and activity.4

There are two fundamental arguments used by proponents of GRSs over ADRs, both based on pure forces of globalization:

  1. Investors and markets alike will continue to grow in their desire for securities, which are increasingly identical across markets—taking on the characteristics of commodity—like securities, changing only by the currency of denomination of the local exchange.

4GRSs are not a new innovation, as they are identical to the structure used for cross-border trading of Canadian equities in the United States for many years. More than 70 Canadian firms are listed on the NYSE-Euronext. Of course, one could argue that has been facilitated by near-parity of the U.S. and Canadian dollar for years as well.

  1. Regulations governing security trading across country markets will continue to converge toward a common set of global principles, eliminating the need for securities customized for local market attributes or requirements.

Other potential distinctions include the possibility of retaining all voting rights (GRSs do, by definition, while some ADRs may not) and the general principle that ADRs are designed for one singular cultural and legal environment—the United States. All argument aside, at least to date, the GRS has not replaced the ADR or GDR.

Private Placement

Raising equity through private placement is increasingly common across the globe. Publicly traded and private firms alike raise private equity capital on occasion. A private placement is the sale of a security to a small set of qualified institutional buyers. The investors are traditionally insurance companies and investment companies. Since the securities are not registered for sale to the public, investors have typically followed a “buy and hold” policy. In the case of debt, terms are often custom designed on a negotiated basis. Private placement markets now exist in most countries.

SEC Rule 144A

In 1990, the SEC approved Rule 144A. It permits qualified institutional buyers (QIBs) to trade privately placed securities without the previous holding period restrictions and without requiring SEC registration.

A QIB is an entity (except a bank or a savings and loan) that owns and invests on a discretionary basis $100 million in securities of non-affiliates. Banks and savings and loans must meet this test but also must have a minimum net worth of $25 million. The SEC has estimated that about 4,000 QIBs exist, mainly investment advisors, investment companies, insurance companies, pension funds, and charitable institutions. Simultaneously, the SEC modified its regulations to permit foreign issuers to tap the U.S. private placement market through an SEC Rule 144A issue, also without SEC registration. A trading system called PORTAL was established to support the distribution of primary issues and to create a liquid secondary market for these issues.

Since SEC registration has been identified as the main barrier to foreign firms wishing to raise funds in the United States, SEC Rule 144A placements are proving attractive to foreign issuers of both equity and debt securities. Atlas Copco, the Swedish multinational engineering firm, was the first foreign firm to take advantage of SEC Rule 144A. It raised $49 million in the United States through an ADR equity placement as part of its larger $214 million euroequity issue in 1990. Since then, several billion dollars have been raised each year by foreign issuers with private equity placements in the United States. However, it does not appear that such placements have a favorable effect on either liquidity or stock price.

Private Equity Funds

Private equity funds are usually limited partnerships of institutional and wealthy investors, such as college endowment funds, that raise capital in the most liquid capital markets. They are best known for buying control of publicly owned firms, taking them private, improving management, and then reselling them after one to three years. They are resold in a variety of ways including selling the firms to other firms, to other private equity funds, or by taking them public once again. The private equity funds themselves are frequently very large, but may also utilize a large amount of debt to fund their takeovers. These “alternatives” as they are called, demand fees of 2% of assets plus 20% of profits. Equity funds have had some highly visible successes.

Many mature family-owned firms resident in emerging markets are unlikely to qualify for a global cost and availability of capital even if they follow the strategy suggested in this chapter. Although they might be consistently profitable and growing, they are still too small, too invisible to foreign investors, lacking in managerial depth, and unable to fund the up-front costs of a globalization strategy. For these firms, private equity funds may be a solution.

Private equity funds differ from traditional venture capital funds. The latter usually operate mainly in highly developed countries. They typically invest in start-up firms with the goal of exiting the investment with an initial public offering (IPO) placed in those same highly liquid markets. Very little venture capital is available in emerging markets, partly because it would be difficult to exit with an IPO in an illiquid market. The same exiting problem faces the private equity funds, but they appear to have a longer time horizon. They invest in already mature and profitable companies. They are content with growing companies through better management and mergers with other firms.

Foreign Equity Listing and Issuance

According to the alternative equity pathways in the global market illustrated earlier in Exhibit 14.1, a firm needs to choose one or more stock market on which to cross-list its shares and sell new equity. Just where to go depends mainly on the firm’s specific motives and the willingness of the host stock market to accept the firm. By cross-listing and selling its shares on a foreign exchange, a firm typically tries to accomplish one or more of the following objectives:

■ Improve the liquidity of its shares and support a liquid secondary market for new equity issues in foreign markets

■ Increase its share price by overcoming mispricing in a segmented and illiquid home capital market

■ Increase the firm’s visibility and acceptance to its customers, suppliers, creditors, and host governments

■ Establish a liquid secondary market for shares used to acquire other firms in the host market and to compensate local management and employees of foreign subsidiaries5

Improving Liquidity

Quite often foreign investors have acquired a firm’s shares through normal brokerage channels, even though the shares are not listed in the investor’s home market or are not traded in the investor’s preferred currency. Cross-listing is a way to encourage such investors to continue to hold and trade these shares, thus marginally improving secondary market liquidity. This is usually done through ADRs.

Firms domiciled in countries with small illiquid capital markets often outgrow those markets and are forced to raise new equity abroad. Listing on a stock exchange in the market in which these funds are to be raised is typically required by the underwriters to ensure post-issue liquidity in the shares.

The first section of this chapter suggested that firms start by cross-listing in a less liquid market, followed by an equity issue in that market (see Exhibit 14.1). In order to maximize liquidity, however, the firm ideally should cross-list and issue equity in a more liquid market and eventually offer a global equity issue.

5A recent example of this trading expansion opportunity is Kosmos Energy. Following the company’s IPO in the United States in May 2011 (NYSE: KOS), the company listed its shares on the Ghanaian Stock Exchange. Ghana was the country in which the oil company had made its major discoveries and generated nearly all of its income.

In order to maximize liquidity, it is desirable to cross-list and/or sell equity in the most liquid markets. Stock markets have, however, been subject to two major forces in recent years, which are changing their very behavior and liquidity—demutualization and diversification.

Demutualization is the ongoing process by which the small controlling seat owners on a number of exchanges have been giving up their exclusive powers. As a result, the actual ownership of the exchanges has become increasingly public. Diversification represents the growing diversity of both products (derivatives, currencies, etc.) and foreign companies/shares being listed. This has increased the activities and profitability of many exchanges while simultaneously offering a more global mix for reduced cost and increased service.

Stock Exchanges.

With respect to stock exchanges, New York and London are clearly the most liquid. The recent merger of the New York Stock Exchange (NYSE) and Euronext, which itself was a merger of stock exchanges in Amsterdam, Brussels, and Paris, has extended the NYSE’s lead over both the NASDAQ (New York) and the London Stock Exchange (LSE). Tokyo has declined a bit over the past 20 years in terms of trading value globally, as many foreign firms chose to delist from the Tokyo exchange. Few foreign firms remain cross-listed now in Tokyo. Deutsche Börse (Germany) has a fairly liquid market for domestic shares but a much lower level of liquidity for trading foreign shares. On the other hand, it is an appropriate target market for firms resident in the European Union, especially those that have adopted the euro. It is also used as a supplementary cross-listing location for firms that are already cross-listed on the LSE, NYSE, or NASDAQ.

Why are New York and London so dominant? They offer what global financial firms are looking for: plenty of skilled people, ready access to capital, good infrastructure, attractive regulatory and tax environments, and low levels of corruption. Location and the use of English, increasingly acknowledged as the language of global finance, are also important factors.

Electronic Trading.

Most exchanges have moved heavily into electronic trading in recent years. In fact, the U.S. stock market is now a network of 50 different venues connected by an electronic system of published quotes and sales prices. This shift to electronic trading has had broad-reaching effects. For example, the role of the specialist on the floor of the NYSE has been greatly reduced with a corresponding reduction in employment by specialist firms. Specialists are no longer responsible for ensuring an orderly movement for their stocks, but they are still important in making more liquid markets for the less-traded shares. The same fate has reduced the importance of market makers on the London Stock Exchange (LSE).

Electronic trading has allowed hedge funds and other high-frequency traders to dominate the market. High-frequency traders now account for 60% of daily volumes. Conversely, volume controlled by the NYSE fell from 80% in 2005 to 25% in 2010. Trades are executed immediately by computer. Spreads between buy and sell orders are now in decimal points as low as a penny a share instead of an eighth of a point. Liquidity has greatly increased but so has the risk of unexpected swings in prices. For example, on May 6, 2010, the Dow Jones Average fell 9.2% at one point but eventually recovered by the end of the day. During that single day of trading, nineteen billion shares were bought and sold.

Promoting Shares and Share Prices

Although cross-listing and equity issuance can occur together, their impacts are separable and significant in and of themselves.

Cross-Listing.

Does merely cross-listing on a foreign stock exchange have a favorable impact on share prices? It depends on the degree to which markets are segmented.

If a firm’s home capital market is segmented, the firm could theoretically benefit by cross-listing in a foreign market if that market values the firm or its industry more than does the home market. This was certainly the situation experienced by Novo when it listed on the NYSE in 1981 (see Chapter 12). However, most capital markets are becoming more integrated with global markets. Even emerging markets are less segmented than they were just a few years ago.

Equity Issuance.

It is well known that the combined impact of a new equity issue undertaken simultaneously with a cross-listing has a more favorable impact on stock price than cross-listing alone. This occurs because the new issue creates an instantly enlarged shareholder base. Marketing efforts by the underwriters prior to the issue engender higher levels of visibility. Post-issue efforts by the underwriters to support at least the initial offering price also reduce investor risk.

Increasing Visibility and Political Acceptance

MNEs list in markets where they have substantial physical operations. Commercial objectives are to enhance corporate image, advertise trademarks and products, get better local press coverage, and become more familiar with the local financial community in order to raise working capital locally.

Political objectives might include the need to meet local ownership requirements for a multinational firm’s foreign joint venture. Local ownership of the parent firm’s shares might provide a forum for publicizing the firm’s activities and how they support the host country.

Establish Liquid Secondary Markets

The establishment of a local liquid market for the firm’s equity may aid in financing acquisitions and in the creation of stock-based management compensation programs for subsidiaries.

Funding Growth by Acquisitions.

Firms that follow a strategy of growth by acquisition are always looking for creative alternatives to cash for funding these acquisitions. Offering their shares as partial payment is considerably more attractive if those shares have a liquid secondary market. In that case, the target’s shareholders have an easy way to convert their acquired shares to cash if they prefer cash to a share swap. However, a share swap is often attractive as a tax-free exchange.

Compensating Management and Employees.

If an MNE wishes to use stock options and share purchase compensation plans as a component of the compensation scheme for local management and employees, local listing on a liquid secondary market would enhance the perceived value of such plans. It should reduce transaction and foreign exchange costs for the local beneficiaries.

Barriers to Cross-Listing and Selling Equity Abroad

Although a firm may decide to cross-list and/or sell equity abroad, certain barriers exist. The most serious barriers are the future commitment to providing full and transparent disclosure of operating results and balance sheets as well as a continuous program of investor relations.

The Commitment to Disclosure and Investor Relations.

A decision to cross-list must be balanced against the implied increased commitment to full disclosure and a continuing investor relations program. For firms resident in the Anglo-American markets, listing abroad might not appear to be much of a barrier. For example, the SEC’s disclosure rules for listing in the United States are so stringent and costly that any other market’s rules are mere child’s play. Reversing the logic, however, non-U.S. firms must consider disclosure requirements carefully before cross-listing in the United States. Not only are the disclosure requirements breathtaking, timely quarterly information is also required by U.S. regulators and investors. As a result, the foreign firm must maintain a costly continuous investor relations program for its U.S. shareholders, including frequent “road shows” and the time-consuming personal involvement of top management.

Disclosure Is a Double-Edged Sword.

The U.S. school of thought presumes that the worldwide trend toward more comprehensive, more transparent, and more standardized financial disclosure of operating results and financial positions will have the desirable effect of lowering the cost of equity capital. As we observed in 2002 and 2008, lack of full and accurate disclosure and poor transparency contributed to the U.S. stock market decline as investors fled to safer securities such as U.S. government bonds. This action increased the equity cost of capital for all firms.

The opposing school of thought—the other edge of the sword—is that the U.S. level of required disclosure is an onerous, costly burden. It discourages many potential listers, and thereby narrows the choice of securities available to U.S. investors at reasonable transaction costs.

Raising Debt Globally

The international debt markets offer the borrower a variety of different maturities, repayment structures, and currencies of denomination. The markets and their many different instruments vary by source of funding, pricing structure, maturity, and subordination or linkage to other debt and equity instruments.

Exhibit 14.9 provides an overview of the three basic categories described in the following sections, along with their primary components as issued or traded in the international debt markets today. As shown in the exhibit, the three major sources of debt funding on the international markets are the international bank loans and syndicated credits, euronote market, and international bond market.

EXHIBIT 14.9         International Debt Markets and Instruments

Bank Loans and Syndications

International Bank Loans.

International bank loans have traditionally been sourced in the eurocurrency loan markets. Eurodollar bank loans are also called “eurodollar credits” or simply “eurocredits.” The latter title is broader because it encompasses nondollar loans in the eurocurrency loan market. The key factor attracting both depositors and borrowers to the eurocurrency loan market is the narrow interest rate spread within that market. The difference between deposit and loan rates is often less than 1%.

Eurocredits.

Eurocredits are bank loans to MNEs, sovereign governments, international institutions, and banks denominated in eurocurrencies and extended by banks in countries other than the country in whose currency the loan is denominated. The basic borrowing interest rate for eurocredits has long been tied to the London Interbank Offered Rate (LIBOR), which is the deposit rate applicable to interbank loans within London. Eurocredits are lent for both short- and medium-term maturities, with maturities for six months or less regarded as routine. Most eurocredits are for a fixed term with no provision for early repayment.

Syndicated Credits.

The syndication of loans has enabled banks to spread the risk of large loans among a number of banks. Syndication is particularly important because many large MNEs need credit in excess of a single bank’s loan limit. A syndicated bank credit is arranged by a lead bank on behalf of its client. Before finalizing the loan agreement, the lead bank seeks the participation of a group of banks, with each participant providing a portion of the total funds needed. The lead bank will work with the borrower to determine the amount of the total credit, the floating-rate base and spread over the base rate, maturity, and fee structure for managing the participating banks. There are two elements to the periodic expenses of the syndicated credit:

  1. Actual interest expense of the loan, normally stated as a spread in basis points over a variable-rate base such as LIBOR
  2. Commitment fees paid on any unused portions of the credit—the spread paid over LIBOR by the borrower is considered the risk premium, reflecting the general business and financial risk applicable to the borrower’s repayment capability

Euronote Market

The euronote market is the collective term used to describe short- to medium-term debt instruments sourced in the eurocurrency markets. Although a multitude of differentiated financial products exists, they can be divided into two major groups—underwritten facilities and nonunderwritten facilities. Underwritten facilities are used for the sale of euronotes in a number of different forms. Nonunderwritten facilities are used for the sale and distribution of euro-commercial paper (ECP) and euro medium-term notes (EMTNs).

Euronotes and Euronote Facilities.

A major development in international money markets was the establishment of underwriting facilities for the sale of short-term, negotiable, promissory notes—euronotes. Among the facilities for their issuance were revolving underwriting facilities (rufs), note issuance facilities (nifs), and standby note issuance facilities (snifs). These facilities were provided by international investment and commercial banks. The euronote was a substantially cheaper source of short-term funds than were syndicated loans because the securitized and underwritten form allowed the ready establishment of liquid secondary markets, allowing the notes to be placed directly with the investing public. The banks received substantial fees initially for their underwriting and placement services.

Eurocommercial Paper (ECP).

Eurocommercial paper (ECP), like commercial paper issued in domestic markets around the world, is a short-term debt obligation (nonunderwritten) of a corporation or bank. Maturities are typically one, three, and six months. The paper is sold normally at a discount or occasionally with a stated coupon. Although the market is capable of supporting issues in any major currency, over 90% of issues outstanding are denominated in U.S. dollars.

Euro Medium-Term Notes (EMTNs).

The euro medium-term note (EMTN) market effectively bridges the maturity gap between ECP and the longer-term and less flexible international bond. Although many of these notes were initially underwritten, most EMTNs are now nonunderwritten.

The rapid initial growth of the EMTN market followed directly on the heels of the same basic instrument that began in the U.S. domestic market when the U.S. SEC instituted SEC Rule #415, allowing companies to obtain shelf registrations for debt issues. Once such a registration was obtained, the corporation could issue notes on a continuous basis without the need to obtain new registrations for each additional issue. This, in turn, allowed a firm to sell short- and medium-term notes through a much cheaper and more flexible issuance facility than ordinary bonds.

The EMTN’s basic characteristics are similar to those of a bond, with principal, maturity, coupon structures, and rates being comparable. The EMTN’s typical maturities range from as little as nine months to a maximum of 10 years. Coupons are typically paid semiannually, and coupon rates are comparable to similar bond issues. The EMTN does, however, have three unique characteristics: (1) the EMTN is a facility, allowing continuous issuance over a period of time, unlike a bond issue that is essentially sold all at once; (2) because EMTNs are sold continuously, in order to make debt service (coupon redemption) manageable, coupons are paid on set calendar dates regardless of the date of issuance; (3) EMTNs are issued in relatively small denominations, from $2 million to $5 million, making medium-term debt acquisition much more flexible than the large minimums customarily needed in the international bond markets.

International Bond Market

The international bond market sports a rich array of innovative instruments created by imaginative investment bankers who are unfettered by the usual controls and regulations governing domestic capital markets. Indeed, the international bond market rivals the international banking market in terms of the quantity and cost of funds provided to international borrowers. All international bonds fall within two generic classifications, eurobonds and foreign bonds. The distinction between categories is based on whether the borrower is a domestic or a foreign resident, and whether the issue is denominated in the local currency or a foreign currency.

Eurobonds.

A Eurobond is underwritten by an international syndicate of banks and other securities firms, and is sold exclusively in countries other than the country in whose currency the issue is denominated. For example, a bond issued by a firm resident in the United States, denominated in U.S. dollars, and sold to investors in Europe and Japan (but not to investors in the United States), is a eurobond.

Eurobonds are issued by MNEs, large domestic corporations, sovereign governments, governmental enterprises, and international institutions. They are offered simultaneously in a number of different national capital markets, but not in the capital market or to residents of the country in whose currency the bond is denominated. Almost all eurobonds are in bearer form with call provisions (the ability of the issuer to call the bond in prior to maturity) and sinking funds (required accumulations of funds by the firms to assure repayment of the obligation).

The syndicate that offers a new issue of eurobonds might be composed of underwriters from a number of countries, including European banks, foreign branches of U.S. banks, banks from offshore financial centers, investment and merchant banks, and nonbank securities firms. There are three types of eurobond issues:

■       The Straight Fixed-Rate Issue. The straight fixed-rate issue is structured like most domestic bonds, with a fixed coupon, set maturity date, and full principal repayment upon final maturity. Coupons are normally paid annually, rather than semiannually, primarily because the bonds are bearer bonds and annual coupon redemption is more convenient for the holders.

■       The Floating-Rate Note. The floating-rate note (FRN) normally pays a semiannual coupon that is determined using a variable-rate base. A typical coupon would be set at some fixed spread over LIBOR. This structure, like most variable-rate interest-bearing instruments, was designed to allow investors to shift more of the interest-rate risk of a financial investment to the borrower. Although many FRNs have fixed maturities, in recent years many issues are perpetuities, with no principal repayment, taking on the characteristics of equity.

■       The Equity-Related Issue. The equity-related international bond resembles the straight fixed-rate issue in practically all price and payment characteristics, with the added feature that it is convertible to stock prior to maturity at a specified price per share (or alternatively, number of shares per bond). The borrower is able to issue debt with lower coupon payments due to the added value of the equity conversion feature.

Foreign Bonds.

A foreign bond is underwritten by a syndicate composed of members from a single country, sold principally within that country, and denominated in the currency of that country. The issuer, however, is from another country. A bond issued by a firm resident in Sweden, denominated in U.S. dollars, and sold in the United States to U.S. investors by U.S. investment bankers, is a foreign bond. Foreign bonds have nicknames: foreign bonds sold in the United States are Yankee bonds; foreign bonds sold in Japan are Samurai bonds; and foreign bonds sold in the United Kingdom are Bulldogs.

Unique Characteristics of Eurobond Markets

Although the eurobond market evolved at about the same time as the eurodollar market, the two markets exist for different reasons, and each could exist independently of the other. The eurobond market owes its existence to several unique factors: the absence of regulatory interference, less stringent disclosure practices, favorable tax treatment, and ratings.

Absence of Regulatory Interference.

National governments often impose tight controls on foreign issuers of securities denominated in the local currency and sold within their national boundaries. However, governments in general have less stringent limitations for securities denominated in foreign currencies and sold within their markets to holders of those foreign currencies. In effect, eurobond sales fall outside the regulatory domain of any single nation.

Less Stringent Disclosure.

Disclosure requirements in the eurobond market are much less stringent than those of the U.S. Securities and Exchange Commission (SEC) for sales within the United States. U.S. firms often find that the registration costs of a eurobond offering are less than those of a domestic issue and that less time is needed to bring a new issue to market. Non-U.S. firms often prefer eurodollar bonds over bonds sold within the United States because they do not wish to undergo the costs and disclosure needed to register with the SEC. However, the SEC has relaxed disclosure requirements for certain private placements (Rule #144A), which has improved the attractiveness of the U.S. domestic bond and equity markets.

Favorable Tax Treatment.

Eurobonds offer tax anonymity and flexibility. Interest paid on eurobonds is generally not subject to an income withholding tax. As one might expect, eurobond interest is not always reported to tax authorities. Eurobonds are usually issued in bearer form, meaning that the name and country of residence of the owner is not on the certificate. To receive interest, the bearer cuts an interest coupon from the bond and turns it in at a banking institution listed on the issue as a paying agent. European investors are accustomed to the privacy provided by bearer bonds and are very reluctant to purchase registered bonds, which require holders to reveal their names before they receive interest. It follows, then, that bearer bond status is often tied to tax avoidance.

Access to debt capital is obviously impacted by everything from the legal and tax environments to basic societal norms. Indeed, even religion plays a part in the use and availability of debt capital. Global Finance in Practice 14.2 illustrates one area rarely seen by Westerners, Islamic finance.

GLOBAL FINANCE IN PRACTICE 14.2   Islamic Finance

Muslims, the followers of Islam, now make up roughly one-fourth of the world’s population. The countries of the world that are predominantly Muslim create roughly 10% of global GDP and comprise a large share of the emerging marketplace. Islamic law speaks to many dimensions of the individual and organizational behaviors for its practitioners—including business. Islamic finance, the specific area of our interest, imposes a number of restrictions on Muslims, which have a dramatic impact on the funding and structure of Muslim businesses.

The Islamic form of finance is as old as the religion of Islam itself. The basis for all Islamic finance lies in the principles of the Sharia, or Islamic Law, which is taken from the Qur’an. Observance of these principles precipitates restrictions on business and finance practices as follows:

■    Making money from money is not permissible

■    Earning interest is prohibited

■    Profit and loss should be shared

■    Speculation (gambling) is prohibited

■    Investments should support only halal activities

For the conduct of business, the key to understanding the Sharia prohibition on earning interest is to understand that profitability from traditional Western investments arises from the returns associated with carrying risk. For example, a traditional Western bank may extend a loan to a business. It is agreed that the bank will receive its principal and interest in return regardless of the ultimate profitability of the business (the borrower). In fact, the debt is paid off before returns to equity occur. Similarly, an individual who deposits money in a Western bank will receive interest earnings on that deposit regardless of the profitability of the bank and of the bank’s associated investments.

Under Sharia law, however, an Islamic bank cannot pay interest to depositors. Therefore, the depositors in an Islamic bank are, in effect, shareholders (much like credit unions in the West), and the returns they receive are a function of the profitability of the bank’s investments. Their returns cannot be fixed or guaranteed, because that would break the principle of profit and loss being shared.

Recently, however, a number of Islamic banking institutions have opened in Europe and North America. A Muslim now can enter into a sequence of purchases that allows him to purchase a home without departing from Islamic principles. The buyer selects the property, which is then purchased by an Islamic bank. The bank in turn resells the house to the prospective buyer at a higher price. The buyer is allowed to pay off the purchase over a series of years. Although the difference in purchase prices is, by Western thinking, implicit interest, this structure does conform to Sharia law. Unfortunately, in both the United States and the United Kingdom, this “implicit interest” is not a tax-deductible expense for the homeowner as interest would be.

Ratings.

Rating agencies, such as Moody’s and Standard and Poor’s (S&P), provide ratings for selected international bonds for a fee. Moody’s ratings for international bonds imply the same creditworthiness as for domestic bonds of U.S. issuers. Moody’s limits its evaluation to the issuer’s ability to obtain the necessary currency to repay the issue according to the original terms of the bond. The agency excludes any assessment of risk to the investor caused by changing exchange rates.

Moody’s rates international bonds at the request of the issuer. Based on supporting financial statements and other material obtained from the issuer, it makes a preliminary rating and then informs the issuer who has an opportunity to comment. After Moody’s determines its final rating, the issuer may decide not to have the rating published. Consequently, a disproportionately large number of published international ratings fall into the highest categories, since issuers that receive a lower rating do not allow publication.

Purchasers of eurobonds do not rely only on bond-rating services or on detailed analyses of financial statements. The general reputation of the issuing corporation and its underwriters has been a major factor in obtaining favorable terms. For this reason, larger and better-known MNEs, state enterprises, and sovereign governments are able to obtain the lowest interest rates. Firms whose names are better known to the general public, possibly because they manufacture consumer goods, are often believed to have an advantage over equally qualified firms whose products are less widely known.

SUMMARY POINTS

■ Designing a capital sourcing strategy requires management to design a long-run financial strategy. The firm must then choose among the various alternative paths to achieve its goals, including where to cross-list its shares, and where to issue new equity, and in what form.

■ A multinational firm’s marginal cost of capital is constant for considerable ranges of its capital budget. This statement is not true for most small domestic firms.

■ By diversifying cash flows internationally, the MNE may be able to achieve the same kind of reduction in cash flow variability that portfolio investors receive from diversifying their portfolios internationally.

■ When a firm issues foreign currency-denominated debt, its effective cost equals the after-tax cost of repaying the principal and interest in terms of the firm’s own currency. This amount includes the nominal cost of principal and interest in foreign currency terms, adjusted for any foreign exchange gains or losses.

■ There is a variety of different equity pathways that firms may choose between when pursuing global sources of equity, including euroequity issues, direct foreign issuances, depositary receipt programs, and private placements.

■ Depositary receipt programs, either American or global, provide an extremely effective way for firms from outside of the established industrial country markets to improve the liquidity of their existing shares, or issue new shares.

■ Private placement is a growing segment of the market, allowing firms from emerging markets to raise capital in the largest of capital markets with limited disclosure and cost.

■ The international debt markets offer the borrower a variety of different maturities, repayment structures, and currencies of denomination. The markets and their many different instruments vary by source of funding, pricing structure, maturity, and subordination or linkage to other debt and equity instruments.

■ Eurocurrency markets serve two valuable purposes: (1) eurocurrency deposits are an efficient and convenient money market device for holding excess corporate liquidity, and (2) the eurocurrency market is a major source of short-term bank loans to finance corporate working capital needs, including the financing of imports and exports.

MINI-CASE   Petrobrás of Brazil and the Cost of Capital6

The national oil company of Brazil, Petrobrás, suffered from an ailment common in emerging markets—a high and uncompetitive cost of capital. Despite being widely considered the global leader in deepwater technology (the ability to drill and develop oil and gas fields more than a mile below the ocean’s surface), unless it could devise a strategy to lower its cost of capital, it would be unable to exploit its true organizational competitive advantage.

Many market analysts argued that the Brazilian company should follow the strategy employed by a number of Mexican companies and buy its way out of its dilemma. If Petrobrás were to acquire one of the many independent North American oil and gas companies, it might transform itself from being wholly “Brazilian” to partially “American” in the eyes of capital markets, and possibly lower its weighted average cost of capital (WACC) to between 6% and 8%.

Petróleo Brasileiro S.A. (Petrobrás) was an integrated oil and gas company founded in 1954 by the Brazilian government as the national oil company of Brazil. The company was listed publicly in São Paulo in 1997 and on the New York Stock Exchange (NYSE: PBR) in 2000. Despite the equity listings, the Brazilian government continued to be the controlling shareholder, with 33% of the total capital and 55% of the voting shares. As the national oil company of Brazil, the company’s singular purpose was the reduction of Brazil’s dependency on imported oil. A side effect of this focus, however, had been a lack of international diversification. Many of the company’s critics argued that being both Brazilian and undiversified internationally resulted in an uncompetitive cost of capital.

Need for Diversification

Petrobrás in 2002 was the largest company in Brazil, and the largest publicly traded oil company in Latin America. It was not, however, international in its operations. This inherent lack of international diversification was apparent to international investors, who assigned the company the same country risk factors and premiums they did to all other Brazilian companies. The result was a cost of capital in 2002, as seen in Exhibit A, that was 6% higher than the other firms shown.

Petrobrás embarked on a globalization strategy, with several major transactions heading up the process. In December 2001, Repsol-YPF of Argentina and Petrobrás concluded an exchange of operating assets valued at $500 million. In the exchange, Petrobrás received 99% interest in the Eg3 S.A. service station chain, while Repsol-YPF gained a 30% stake in a refinery, a 10% stake in an offshore oil field, and a fuel resale right to 230 service stations in Brazil. The agreement included an eight-year guarantee against currency risks.

In October 2002, Petrobrás purchased Perez Companc (Pecom) of Argentina. Pecom had quickly come into play following the Argentine financial crisis in January 2002. Although Pecom had significant international reserves and production capability, the combined forces of a devalued Argentine peso, a largely dollar-denominated debt portfolio, and a multitude of Argentine government regulations that hindered its ability to hold and leverage hard currency resources, the company had moved quickly to find a buyer to refund its financial structure. Petrobrás took advantage of the opportunity. Pecom’s ownership had been split between its original controlling family owners and their foundation, 58.6%, and public flotation of the remaining 41.4%. Petrobrás had purchased the controlling interest, the full 58.6% interest, outright from the family.

Over the next three years, Petrobrás focused on restructuring much of its debt (and the debt it had acquired via the Pecom acquisition) and investing in its own growth. But progress toward revitalizing its financial structure came slowly, and by 2005 there was renewed discussion of a new equity issuance to increase the firm’s equity capital.7 But at what cost? What was the company’s cost of capital?

6Copyright © 2008 Thunderbird School of Global Management. All rights reserved. This case was prepared by Professor Michael H. Moffett for the purpose of classroom discussion only and not to indicate either effective or ineffective management.

7By 2005, the company’s financial strategy was showing significant diversification. Total corporate funding was well-balanced: bonds, $4 billion; BNDES (bonds issued under the auspices of a Brazilian economic development agency), $3 billion; project finance, $5 billion; other, $4 billion.

EXHIBIT A Petrobrás’ Uncompetitive Cost of Capital

Source: MorganStanley Research, January 18, 2002, p. 5.

Country Risk

Exhibit A presented the cost of capital of a number of major oil and gas companies across the world, including Petrobrás in 2002. This comparison could occur only if all capital costs were calculated in a common currency, in this case, the U.S. dollar. The global oil and gas markets had long been considered “dollar-denominated,” and any company operating in these markets, regardless of where it actually operated in the world, was considered to have the dollar as its functional currency. Once that company listed its shares in a U.S. equity market, the dollarization of its capital costs became even more accepted.

But what was the cost of capital—in dollar terms—for a Brazilian business? Brazil has a long history of bouts with high inflation, economic instability, and currency devaluations and depreciations (depending on the regime de jure). One of the leading indicators of the global market’s opinion of Brazilian country risk was the sovereign spread, the additional yield or cost of dollar funds that the Brazilian government had to pay on global markets over and above that which the U.S. Treasury paid to borrow dollar funds. As illustrated in Exhibit B, the Brazilian sovereign spread had been both high and volatile over the past decade.8 The spread was sometimes as low as 400 basis points (4.0%), as in recent years, or as high as 2,400 basis points (24%), during the 2002 financial crisis in which the real was first devalued then floated. And that was merely the cost of debt for the government of Brazil. How was this sovereign spread reflected in the cost of debt and equity for a Brazilian company like Petrobrás?

One approach to the estimation of Petrobrás’ cost of debt in U.S. dollar terms (kd$ was to build it up: the government of Brazil’s cost of dollar funds adjusted for a private corporate credit spread.

If the U.S. Treasury risk-free rate was estimated using the Treasury 10-year bond rate (yield), a base rate in August 2005 could be 4.0%. The Brazilian sovereign spread, as seen in Exhibit B, appeared to be 400 basis points, or an additional 4.0%. Even if Petrobrás’ credit spread was only 1.0%, the company’s current cost of dollar debt would be 9%. This cost was clearly higher than the cost of debt for most of the world’s oil majors who were probably paying only 5% on average for debt in late 2005.

8The measure of sovereign spread presented in Exhibit B is that calculated by JPMorgan in its Emerging Market Bond Index Plus (EMBI+) index. This is the most widely used measure of country risk by practitioners.

EXHIBIT B The Brazilian Sovereign Spread

Source: JPMorgan’s EMBI+ Spread, as quoted by Latin Focus, www.latin-focus.com/latinfocus/countries/brazilbisprd.htm, August 2005.

Petrobrás’ cost of equity would be similarly affected by the country risk-adjusted risk-free rate of interest. Using a simple expression of the Capital Asset Pricing Model (CAPM) to estimate the company’s cost of equity capital in dollar terms :

This calculation assumed the same risk-free rate as used in the cost of debt previously, with a beta (NYSE basis) of 1.10 and a market risk premium of 5.500%. Even with these relatively conservative assumptions (many would argue that the company’s beta was actually higher or lower, and that the market risk premium was 6.0% or higher), the company’s cost of equity was 14%.

Assuming a long-term target capital structure of one-third debt and two-thirds equity, and an effective corporate tax rate of 28% (after special tax concessions, surcharges, and incentives for the Brazilian oil and gas industry), Petrobrás’ WACC was estimated at a little over 11.5%:

WACC = (0.333 × 9.000% × 0.72) + (0.667 × 14.050%) = 11.529%.

So, after all of the efforts to internationally diversify the firm and internationalize its cost of capital, why was Petrobrás’ cost of capital still so much higher than its global counterparts? Not only was the company’s weighted average cost of capital high compared to other major global players, this was the same high cost of capital used as the basic discount rate in evaluating many potential investments and acquisitions.

A number of the investment banking firms that covered Petrobrás noted that the company’s share price had shown a very high correlation with the EMBI + sovereign spread for Brazil (shown in Exhibit B), hovering around 0.84 for a number of years. Similarly, Petrobrás’ share price was also historically correlated—inversely—with the Brazilian reais/U.S. dollar exchange rate. This correlation had averaged −0.88 over the 2000–2004 period. Finally, the question of whether Petrobrás was considered an oil company or a Brazilian company was also somewhat in question:

Petrobrás’ stock performance appears more highly correlated to the Brazilian equity market and credit spreads based on historical trading patterns, suggesting that one’s view on the direction of the broad Brazilian market is important in making an investment decision on the company. If the historical trend were to hold, an improvement in Brazilian risk perception should provide a fillip to Petrobrás’ share price performance.

—“Petrobrás: A Diamond in the Rough,”

JPMorgan Latin American Equity Research,

June 18, 2004, pp. 26–27.

Mini-Case Questions

  1. Why do you think Petrobrás’ cost of capital is so high? Are there better ways, or other ways, of calculating its weighted average cost of capital?
  2. Does this method of using the sovereign spread also compensate for currency risk?
  3. The final quote on “one’s view on the direction of the broad Brazilian market” suggests that potential investors consider the relative attractiveness of Brazil in their investment decision. How does this perception show up in the calculation of the company’s cost of capital?
  4. Is the cost of capital really a relevant factor in the competitiveness and strategy of a company like Petrobrás? Does the corporate cost of capital really affect competitiveness?

QUESTIONS

These questions are available in MyFinanceLab.

  1. Equity Sourcing Strategy. Why does the strategic path to sourcing equity start with debt?
  2. Optimal Financial Structure. If the cost of debt is less than the cost of equity, why doesn’t the firm’s cost of capital continue to decrease with the use of more and more debt?
  3. Multinationals and Cash Flow Diversification. How does the multinational’s ability to diversify its cash flows alter its ability to use greater amounts of debt?
  4. Foreign Currency-Denominated Debt. How does borrowing in a foreign currency change the risk associated with debt?
  5. Three Keys to Global Equity. What are the three key elements related to raising equity capital in the global marketplace?
  6. Global Equity Alternatives. What are the alternative structures available for raising equity capital on the global market?
  7. Directed Public Issues. What is a directed public issue? What is the purpose of this kind of international equity issuance?
  8. Depositary Receipts. What is a depositary receipt? Give examples of equity shares listed and issued in foreign equity markets in this form?
  9. GDRs, ADRs, and GRSs. What is the difference between a GDR, ADR, and GRS? How are these differences significant?
  10. Sponsored and Unsponsored. ADRs and GDRs can be sponsored or unsponsored. What does this mean and will it matter to investors purchasing the shares?
  11. ADR Levels. Distinguish between the three levels of commitment for ADRs traded in the United States.
  12. IPOs and FOs. What is the significance of IPOs versus FOs?
  13. Foreign Equity Listing and Issuance. Give five reasons why a firm might cross-list and sell its shares on a very liquid stock exchange.
  14. Cross-Listing Abroad. What are the main reasons for firms to cross-list abroad?
  15. Barriers to Cross-Listing. What are the main barriers to cross-listing abroad?
  16. Private Placement. What is a private placement? What are the comparative pros and cons of private placement versus a pubic issue?
  17. Private Equity. What is private equity and how do private equity funds differ from traditional venture capital firms?
  18. Bank Loans versus Securitized Debt. For multinational corporations, what is the advantage of securitized debt instruments sold on a market versus bank borrowing?
  19. International Debt Instruments. What are the primary alternative instruments available for raising debt on the international marketplace?
  20. Eurobond versus Foreign Bonds. What is the difference between a eurobond and a foreign bond and why do two types of international bonds exist?
  21. Funding Foreign Subsidiaries. What are the primary methods of funding foreign subsidiaries, and how do host government concerns affect those choices?
  22. Local Norms. Should foreign subsidiaries of multinational firms conform to the capital structure norms of the host country or to the norms of their parent’s country?
  23. Internal Financing of Foreign Subsidiaries. What is the difference between “internal” financing and “external” financing for a subsidiary?
  24. External Financing of Foreign Subsidiaries. What are the primary alternatives for the external financing of a foreign subsidiary?

PROBLEMS

These problems are available in MyFinanceLab.

  1. Copper Mountain Group (U.S.). The Copper Mountain Group, a private equity firm headquartered in Boulder, Colorado, borrows £5,000,000 for one year at 7.375% interest.
  2. What is the dollar cost of this debt if the pound depreciates from $2.0260/£ to $1.9460/£ over the year?
  3. What is the dollar cost of this debt if the pound appreciates from $2.0260/£ to $2.1640/£ over the year?
  4. Foreign Exchange Risk and the Cost of Borrowing Swiss Francs. The chapter demonstrated that a firm borrowing in a foreign currency could potentially end up paying a very different effective rate of interest than what it expected. Using the same baseline values of a debt principal of SF1.5 million, a one year period, an initial spot rate of SF1.5000/$, a 5.000% cost of debt, and a 34% tax rate, what is the effective cost of debt for one year for a U.S. dollar-based company if the exchange rate at the end of the period was:
  5. SF1.5000/$
  6. SF1.4400/$
  7. SF1.3860/$
  8. SF1.6240/$
  9. McDougan Associates (U.S.). McDougan Associates, a U.S.-based investment partnership, borrows €80,000,000 at a time when the exchange rate is $1.3460/€. The entire principal is to be repaid in three years, and interest is 6.250% per annum, paid annually in euros. The euro is expected to depreciate vis-à-vis the dollar at 3% per annum. What is the effective cost of this loan for McDougan?
  10. 4. Morning Star Air (China). Morning Star Air, headquartered in Kunming, China, needs US$25,000,000 for one year to finance working capital. The airline has two alternatives for borrowing:
  11. Borrow US$25,000,000 in Eurodollars in London at 7.250% per annum
  12. Borrow HK$39,000,000 in Hong Kong at 7.00% per annum, and exchange these Hong Kong dollars at the present exchange rate of HK$7.8/US$ for U.S. dollars.

At what ending exchange rate would Morning Star Air be indifferent between borrowing U.S. dollars and borrowing Hong Kong dollars?

  1. Pantheon Capital, S.A. If Pantheon Capital, S.A. is raising funds via a euro-medium-term note with the following characteristics, how much in dollars will Pantheon receive for each $1,000 note sold?

Coupon rate: 8.00% payable semiannually on June 30 and December 31

Date of issuance: February 28, 2011

Maturity: August 31, 2011

  1. Westminster Insurance Company. Westminster Insurance Company plans to sell $2,000,000 of eurocommercial paper with a 60-day maturity and discounted to yield 4.60% per annum. What will be the immediate proceeds to Westminster Insurance?
  2. Sunrise Manufacturing, Inc. Sunrise Manufacturing, Inc., a U.S. multinational company, has the following debt components in its consolidated capital section. Sunrise’s finance staff estimates their cost of equity to be 20%. Current exchange rates are also listed below. Income taxes are 30% around the world after allowing for credits. Calculate Sunrise’s weighted average cost of capital. Are any assumptions implicit in your calculation?

Assumption

Value

Tax rate

30.00%

10-year eurobonds (euros)

6,000,000

20-year yen bonds (yen)

750,000,000

Spot rate ($/euro)

1.2400

Spot rate ($/pound)

1.8600

Spot rate (yen/$)

109.00

  1. 8. Petrol Ibérico. Petrol Ibérico, a European gas company, is borrowing US$650,000,000 via a syndicated eurocredit for six years at 80 basis points over LIBOR. LIBOR for the loan will be reset every six months. The funds will be provided by a syndicate of eight leading investment bankers, which will charge up-front fees totaling 1.2% of the principal amount. What is the effective interest cost for the first year if LIBOR is 4.00% for the first six months and 4.20% for the second six months.
  2. Adamantine Architectonics. Adamantine Architectonics consists of a U.S. parent and wholly owned subsidiaries in Malaysia (A-Malaysia) and Mexico (A-Mexico). Selected portions of their non-consolidated balance sheets, translated into U.S. dollars, are shown in the table below. What are the debt and equity proportions in Adamantine’s consolidated balance sheet?

A-Malaysia (accounts in ringgits)

A-Mexico (accounts in pesos)

Long-term debt

RM11,400,000

Long-term debt

PS20,000,000

Shareholders’ equity

RM15,200,000

Shareholders’ equity

PS60,000,000

Adamantine Architectonics

(Nonconsolidated Balance Sheet—Selected Items Only)

Investment in subsidiaries

 

Parent long-term debt

$12,000,000

In A-Malaysia

$4,000,000

Common stock

5,000,000

In A-Mexico

6,000,000

Retained earnings

20,000,000

Current exchange rates:

Malaysia

RM3.80/$

 

 

Mexico

PS10/$

 

 

Petrobrás of Brazil: Estimating its Weighted Average Cost of Capital

Petrobrás Petróleo Brasileiro S.A. or Petrobras is the national oil company of Brazil. It is publicly traded, but the government of Brazil holds the controlling share. It is the largest company in the Southern Hemisphere by market capitalization and the largest in all of Latin America. As an oil company, the primary product of its production has a price set on global markets—the price of oil—and much of its business is conducted the global currency of oil, the U.S. dollar. Problems 10–15 examine a variety of different financial institutions’ attempts to estimate the company’s cost of capital.

  1. JPMorgan. JPMorgan’s Latin American Equity Research department produced the following WACC calculation for Petrobrás of Brazil versus Lukoil of Russia in their June 18, 2004, report. Evaluate the methodology and assumptions used in the calculation. Assume a 28% tax rate for both companies.

 

Petrobrás

Lukoil

Risk-free rate

4.8%

4.8%

Sovereign risk

7.0%

3.0%

Equity risk premium

4.5%

5.7%

Market cost of equity

16.3%

13.5%

Beta (relevered)

0.87

1.04

Cost of debt

8.4%

6.8%

Debt/capital ratio

0.333

0.475

WACC

14.7%

12.3%

  1. UNIBANCO. UNIBANCO estimated the weighted average cost of capital for Petrobrás to be 13.2% in Brazilian reais in August of 2004. Evaluate the methodology and assumptions used in the calculation.

Risk-free rate

4.5%

Beta

0.99

Market premium

6.0%

Country risk premium

5.5%

Cost of equity (US$)

15.9%

Cost of debt (after-tax)

5.7%

Tax rate

34%

Debt/total capital

40%

WACC (R$)

13.2%

  1. Citigroup SmithBarney (Dollar). Citigroup regularly performs a U.S. dollar-based discount cash flow (DCF) valuation of Petrobrás in its coverage. That DCF analysis requires the use of a discount rate, which they base on the company’s weighted average cost of capital. Evaluate the methodology and assumptions used in the 2003 Actual and 2004 Estimates of Petrobrás’ WACC shown in the table on the next page.

Problem 12.

 

July 28, 2005

March 8, 2005

Capital Cost Components

2003A

2004E

2003A

2004E

Risk-free rate

9.400%

9.400%

9.000%

9.000%

Levered beta

1.07

1.09

1.08

1.10

Risk premium

5.500%

5.500%

5.500%

5.500%

Cost of equity

15.285%

15.395%

14.940%

15.050%

Cost of debt

8.400%

8.400%

9.000%

9.000%

Tax rate

28.500%

27.100%

28.500%

27.100%

Cost of debt, after-tax

6.006%

6.124%

6.435%

6.561%

Debt/capital ratio

32.700%

32.400%

32.700%

32.400%

Equity/capital ratio

67.300%

67.600%

67.300%

67.600%

WACC

12.20%

12.30%

12.10%

12.30%

  1. Citigroup SmithBarney (Reais). In a report dated June 17, 2003, Citigroup SmithBarney calculated a WACC for Petrobrás denominated in Brazilian reais (R$). Evaluate the methodology and assumptions used in this cost of capital calculation.

Risk-free rate (Brazilian C-Bond)

9.90%

Petrobrás levered beta

1.40

Market risk premium

5.50%

Cost of equity

17.60%

Cost of debt

10.00%

Brazilian corporate tax rate

34.00%

Long-term debt ratio (% of capital)

50.60%

WACC (R$)

12.00%

  1. BBVA Investment Bank. BBVA utilized a rather innovative approach to dealing with both country and currency risk in their December 20, 2004, report on Petrobrás. Evaluate the methodology and assumptions used in this cost of capital calculation.

Cost of Capital Component

2003 Estimate

2004 Estimate

U.S. 10-year risk-free rate (in US$)

4.10%

4.40%

Country risk premium (in US$)

6.00%

4.00%

Petrobrás premium “adjustment”

1.00%

1.00%

Petrobrás risk-free rate (in US$)

9.10%

7.40%

Market risk premium (in US$)

6.00%

6.00%

Petrobrás beta

0.80

0.80

Cost of equity (in US$)

13.90%

12.20%

Projected 10-year currency devaluation

2.50%

2.50%

Cost of equity (in R$)

16.75%

14.44%

Petrobrás cost of debt after-tax (in R$)

5.50%

5.50%

Long-term equity ratio (% of capital)

69%

72%

Long-term debt ratio (% of capital)

31%

28%

WACC (in R$)

13.30%

12.00%

  1. Petrobrás’ WACC Comparison. The various estimates of the cost of capital for Petrobrás of Brazil appear to be very different, but are they? Reorganize your answers to Problems 10–14 into those costs of capital that are in U.S. dollars versus Brazilian reais. Use the estimates for 2004 as the basis of comparison.
  2. Grupo Modelo S.A.B. de C.V. Grupo Modelo, a brewery out of Mexico that exports such well-known varieties as Corona, Modelo, and Pacifico, is Mexican by incorporation. However, the company evaluates all business results, including financing costs, in U.S. dollars. The company needs to borrow $10,000,000 or the foreign currency equivalent for four years. For all issues, interest is payable once per year, at the end of the year. Available alternatives are as follows:
  3. Sell Japanese yen bonds at par yielding 3% per annum. The current exchange rate is ¥106/$, and the yen is expected to strengthen against the dollar by 2% per annum.
  4. Sell euro-denominated bonds at par yielding 7% per annum. The current exchange rate is $1.1960/€, and the euro is expected to weaken against the dollar by 2% per annum.
  5. Sell U.S. dollar bonds at par yielding 5% per annum.

Which course of action do you recommend Grupo Modelo take and why?

INTERNET EXERCISES

  1. Global Equities. Bloomberg provides extensive coverage of the global equity markets 24 hours a day. Using the Bloomberg site listed here, note how different the performance indices are on the same equity markets at the same point in time all around the world.

Bloomberg

www.bloomberg.com/markets/stocks/world-indexes/

  1. JPMorgan and Bank of New York Mellon. JPMorgan and Bank of New York Mellon provide up to the minute performance of American Depositary Receipts in the U.S. marketplace. The site highlights the high-performing equities of the day.
  2. Prepare a briefing for senior management in your firm encouraging them to consider internationally diversifying the firm’s liquid asset portfolio with ADRs.
  3. Identify whether the ADR program level (I, II, III, 144A) has any significance to which securities you believe the firm should consider.

JPMorgan ADRs

www.adr.com

Bank of New York Mellon

www.adrbnymellon.com

  1. London Stock Exchange. The London Stock Exchange (LSE) lists many different global depositary receipts among its active equities. Use the LSE’s Internet site to track the performance of the largest GDRs active today.

London Stock Exchange

www.londonstockexchange.com/traders-and-brokers/security-types/gdrs/gdrs.htm

CHAPTER 14 APPENDIX Financial Structure of Foreign Subsidiaries

If we accept the theory that minimizing the cost of capital for a given level of business risk and capital budget is an objective that should be implemented from the perspective of the consolidated MNE, then the financial structure of each subsidiary is relevant only to the extent that it affects this overall goal. In other words, an individual subsidiary does not really have an independent cost of capital. Therefore, its financial structure should not be based on the objective of minimizing its cost of capital.

Financial structure norms for firms vary widely from one country to another but vary less for firms domiciled in the same country. This statement is the conclusion of a long line of empirical studies that have investigated the question of what factors drive financial structure. Most of these international studies concluded that country-specific environmental variables are key determinants of debt ratios. These variables include historical development, taxation, corporate governance, bank influence, existence of a viable corporate bond market, attitude toward risk, government regulation, availability of capital, and agency costs, to name a few.

Local Norms

Within the constraint of minimizing its consolidated worldwide cost of capital, should an MNE take differing country debt ratio norms into consideration when determining its desired debt ratio for foreign subsidiaries? For definition purposes the debt considered here should include only funds borrowed from sources outside the MNE. This debt would include local and foreign currency loans as well as eurocurrency loans.

The reason for this definition is that parent loans to foreign subsidiaries are often regarded as equivalent to equity investment both by host country and by investing firms. A parent loan is usually subordinated to other debt and does not create the same threat of insolvency as an external loan. Furthermore, the choice of debt or equity investment is often considered arbitrary (by some) and subject to negotiation between host country and parent firm.

The main advantages of a finance structure for foreign subsidiaries that conforms to local debt norms are as follows:

■ A localized financial structure reduces criticism of foreign subsidiaries that have been operating with too high a proportion of debt (judged by local standards), often resulting in the accusation that they are not contributing a fair share of risk capital to the host country.

■ A localized financial structure helps management evaluate return on equity investment relative to local competitors in the same industry.

■ In economies where interest rates are relatively high because of a scarcity of capital, the high cost of local funds reminds management that return on assets needs to exceed the local price of capital.

The main disadvantages of localized financial structures are as follows:

■ An MNE is expected to have a comparative advantage over local firms in overcoming imperfections in national capital markets through better availability of capital and the ability to diversify risk.

■ If each foreign subsidiary of an MNE localizes its financial structure, the resulting consolidated balance sheet might show a financial structure that does not conform to any particular country’s norm.

■ The debt ratio of a foreign subsidiary is only cosmetic, because lenders ultimately look to the parent and its consolidated worldwide cash flow as the source of repayment.

In our opinion, a compromise position is possible. Both multinational and domestic firms should try to minimize their overall weighted average cost of capital for a given level of business risk and capital budget, as finance theory suggests. However, if debt is available to a foreign subsidiary at equal cost to that which could be raised elsewhere, after adjusting for foreign exchange risk, then localizing the foreign subsidiary’s financial structure should incur no cost penalty and would also enjoy the advantages listed above.

Financing the Foreign Subsidiary

In addition to choosing an appropriate financial structure for foreign subsidiaries, financial managers of multinational firms need to choose among alternative sources of funds—internal and external to the multinational—with which to finance foreign subsidiaries.

Ideally, the choice among the sources of funds should minimize the cost of external funds after adjusting for foreign exchange risk. The firm should choose internal sources in order to minimize worldwide taxes and political risk, while ensuring that managerial motivation in the foreign subsidiaries is geared toward minimizing the firm’s consolidated worldwide cost of capital, rather than the subsidiary’s cost of capital.

Internal Sources of Funding

Exhibit 14A.1 provides an overview of the internal sources of financing for foreign subsidiaries. In general, although a minimum amount of equity capital from the parent company is required, multinationals often strive to minimize the amount of equity in foreign subsidiaries in order to limit risks of losing that capital. Equity investment can take the form of either cash or real goods (machinery, equipment, inventory, etc.).

While debt is the preferable form of subsidiary financing, access to local host country debt is limited in the early stages of a foreign subsidiary’s life. Without a history of proven operational capability and debt service capability, the foreign subsidiary may need to acquire its debt from the parent company or from unrelated parties with a parental guarantee (after operations have been initiated). Once the operational and financial capabilities of the subsidiary have been established, it may then actually enjoy preferred access to debt locally.

EXHIBIT 14A.1      Internal Financing of the Foreign Subsidiary

External Sources of Funding

Exhibit 14A.2 provides an overview of the sources of foreign subsidiary financing external to the MNE. The sources are first decomposed into three categories: (1) debt from the parent’s country; (2) debt from countries outside the parent’s country; and (3) local equity.

Debt acquired from external parties in the parent’s country reflects the lenders’ familiarity with and confidence in the parent company itself, although the parent is in this case not providing explicit guarantees for the repayment of the debt. Local currency debt is particularly valuable to the foreign subsidiary that has substantial local currency cash inflows arising from its business activities. In the case of some emerging markets, however, local currency debt is in short supply for all borrowers, local or foreign.

EXHIBIT 14A.2      External Financing of the Foreign Subsidiary

(Eiteman 384)

Eiteman, David K., Arthur Stonehill, Michael Moffett. Multinational Business Finance, 14th Edition. Pearson Learning Solutions, 2016. VitalBook file.

The citation provided is a guideline. Please check each citation for accuracy before use.

PLACE YOUR ORDER NOW

CHAPTER 18       Multinational Capital Budgeting and Cross-Border Acquisitions

When it comes to finances, remember that there are no withholding taxes on the wages of sin.

—Mae West (1892–1980), Mae West on Sex, Health and ESP, 1975.

LEARNING OBJECTIVES

■ Extend the domestic capital budgeting analysis to evaluate a greenfield foreign project

■ Distinguish between the project viewpoint and the parent viewpoint of a potential foreign investment

■ Adjust the capital budgeting analysis of a foreign project for risk

■ Examine the use of project finance to fund and evaluate large global projects

■ Introduce the principles of cross-border mergers and acquisitions

This chapter describes in detail the issues and principles related to the investment in real productive assets in foreign countries, generally referred to as multinational capital budgeting. The chapter first describes the complexities of budgeting for a foreign project. Second, we describe the insights gained by valuing a project from both the project’s viewpoint and the parent’s viewpoint using an illustrative case involving an investment by Cemex of Mexico in Indonesia. This illustrative case also explores real option analysis. Next, the use of project financing today is discussed, and the final section describes the stages involved in affecting cross-border acquisitions. The chapter concludes with the Mini-Case, Elan and Royalty Pharma, about a hostile takeover (acquisition) attempt that played out in the summer of 2013.

Although the original decision to undertake an investment in a particular foreign country may be determined by a mix of strategic, behavioral, and economic factors, the specific project should be justified—as should all reinvestment decisions—by traditional financial analysis. For example, a production efficiency opportunity may exist for a U.S. firm to invest abroad, but the type of plant, mix of labor and capital, kinds of equipment, method of financing, and other project variables must be analyzed with traditional discounted cash flow analysis. The firm must also consider the impact of the proposed foreign project on consolidated earnings, cash flows from subsidiaries in other countries, and on the market value of the parent firm.

Multinational capital budgeting for a foreign project uses the same theoretical framework as domestic capital budgeting—with a few very important differences. The basic steps are as follows:

■    Identify the initial capital invested or put at risk.

■    Estimate cash flows to be derived from the project over time, including an estimate of the terminal or salvage value of the investment.

■    Identify the appropriate discount rate for determining the present value of the expected cash flows.

■    Use traditional capital budgeting methods, such as net present value (NPV) and internal rate of return (IRR), to assess and rank potential projects.

Complexities of Budgeting for a Foreign Project

Capital budgeting for a foreign project is considerably more complex than the domestic case. Two broad categories of factor contribute to this greater complexity, cash flows and managerial expectations.

Cash Flows

■          Parent cash flows must be distinguished from project cash flows. Each of these two types of flows contributes to a different view of value.

■          Parent cash flows often depend on the form of financing. Thus, we cannot clearly separate cash flows from financing decisions, as we can in domestic capital budgeting.

■          Additional cash flows generated by a new investment in one foreign subsidiary may be in part or in whole taken away from another subsidiary, with the net result that the project is favorable from a single subsidiary’s point of view but contributes nothing to worldwide cash flows.

■          The parent must explicitly recognize remittance of funds because of differing tax systems, legal and political constraints on the movement of funds, local business norms, and differences in the way financial markets and institutions function.

■          An array of nonfinancial payments can generate cash flows from subsidiaries to the parent, including payment of license fees and payments for imports from the parent.

Management Expectations

■          Managers must anticipate differing rates of national inflation because of their potential to cause changes in competitive position, and thus changes in cash flows over a period of time.

■          Managers must keep the possibility of unanticipated foreign exchange rate changes in mind because of possible direct effects on the value of local cash flows, as well as indirect effects on the competitive position of the foreign subsidiary.

■          Use of segmented national capital markets may create an opportunity for financial gains or may lead to additional financial costs.

■          Use of host-government subsidized loans complicates both capital structure and the parent’s ability to determine an appropriate weighted average cost of capital for discounting purposes.

■          Managers must evaluate political risk because political events can drastically reduce the value or availability of expected cash flows.

■          Terminal value is more difficult to estimate because potential purchasers from the host, parent, or third countries, or from the private or public sector, may have widely divergent perspectives on the value to them of acquiring the project.

Since the same theoretical capital budgeting framework is used to choose among competing foreign and domestic projects, it is critical that we have a common standard. Thus, all foreign complexities must be quantified as modifications to either expected cash flow or the rate of discount. Although in practice many firms make such modifications arbitrarily, readily available information, theoretical deduction, or just plain common sense can be used to make less arbitrary and more reasonable choices.

Project versus Parent Valuation

Consider a foreign direct investment like that illustrated in Exhibit 18.1. A U.S. multinational invests capital in a foreign project in a foreign country, the results of which—if they occur—are generated over time. Similar to any investment, domestically or internationally, the return on the investment is based on the outcomes to the parent company. Given that the initial investment is in the parent’s own or home currency, the U.S. dollar as shown here, then those returns over time need to be denominated in that same currency for evaluation purposes.

EXHIBIT 18.1      Multinational Capital Budgeting: Project and Parent Viewpoints

A strong theoretical argument exists in favor of analyzing any foreign project from the viewpoint of the parent. Cash flows to the parent are ultimately the basis for dividends to stockholders, reinvestment elsewhere in the world, repayment of corporate-wide debt, and other purposes that affect the firm’s many interest groups. However, since most of a project’s cash flows to its parent or sister subsidiaries are financial cash flows rather than operating cash flows, the parent viewpoint violates a cardinal concept of capital budgeting, namely, that financial cash flows should not be mixed with operating cash flows. Often the difference is not important because the two are almost identical, but in some instances a sharp divergence in these cash flows will exist. For example, funds that are permanently blocked from repatriation, or “forcibly reinvested,” are not available for dividends to the stockholders or for repayment of parent debt. Therefore, shareholders will not perceive the blocked earnings as contributing to the value of the firm, and creditors will not count on them in calculating interest coverage ratios and other metrics of debt service capability.

Evaluation of a project from the local viewpoint—the project viewpoint—serves a number of useful purposes as well. In evaluating a foreign project’s performance relative to the potential of a competing project in the same host country, we must pay attention to the project’s local return. Almost any project should at least be able to earn a cash return equal to the yield available on host government bonds with a maturity equal to the project’s economic life, if a free market exists for such bonds. Host-government bonds ordinarily reflect the local risk-free rate of return, including a premium equal to the expected rate of inflation. If a project cannot earn more than such a bond yield, the parent firm should buy host government bonds rather than invest in a riskier project.

Multinational firms should invest only if they can earn a risk-adjusted return greater than locally based competitors can earn on the same project. If they are unable to earn superior returns on foreign projects, their stockholders would be better off buying shares in local firms, where possible, and letting those companies carry out the local projects. Apart from these theoretical arguments, surveys over the past 40 years show that in practice MNEs continue to evaluate foreign investments from both the parent and project viewpoint.

The attention paid to project returns in various surveys may reflect emphasis on maximizing reported earnings per share as a corporate financial goal of publicly traded companies. It is not clear that privately held firms place the same emphasis on consolidated results, given that few public investors ever see their financial results. Consolidation practices, including translation as described in Chapter 11, remeasure foreign project cash flows, earnings, and assets as if they are “returned” to the parent company. And as long as foreign earnings are not blocked, they can be consolidated with the earnings of both the remaining subsidiaries and the parent.1 Even in the case of temporarily blocked funds, some of the most mature MNEs do not necessarily eliminate a project from financial consideration. They take a very long-run view of world business opportunities.

If reinvestment opportunities in the country where funds are blocked are at least equal to the parent firm’s required rate of return (after adjusting for anticipated exchange rate changes), temporary blockage of transfer may have little practical effect on the capital budgeting outcome, because future project cash flows will be increased by the returns on forced reinvestment. Since large multinationals hold a portfolio of domestic and foreign projects, corporate liquidity is not impaired if a few projects have blocked funds; alternate sources of funds are available to meet all planned uses of funds. Furthermore, a long-run historical perspective on blocked funds does indeed lend support to the belief that funds are almost never permanently blocked. However, waiting for the release of such funds can be frustrating, and sometimes the blocked funds lose value while blocked because of inflation or unexpected exchange rate deterioration, even though they have been reinvested in the host country to protect at least part of their value in real terms.

1U.S. firms must consolidate foreign subsidiaries that are over 50% owned. If a firm is owned between 20% and 49% by a parent, it is called an affiliate. Affiliates are consolidated with the parent owner on a pro rata basis. Subsidiaries less than 20% owned are normally carried as unconsolidated investments.

In conclusion, most firms appear to evaluate foreign projects from both parent and project viewpoints. The parent’s viewpoint gives results closer to the traditional meaning of net present value in capital budgeting theoretically, but as we will demonstrate, possibly not in practice. Project valuation provides a closer approximation of the effect on consolidated earnings per share, which all surveys indicate is of major concern to practicing managers. To illustrate the foreign complexities of multinational capital budgeting, we analyze a hypothetical market-seeking foreign direct investment by Cemex in Indonesia.

Illustrative Case: Cemex Enters Indonesia2

Cementos Mexicanos, Cemex, is considering the construction of a cement manufacturing facility on the Indonesian island of Sumatra. The project, Semen Indonesia (the Indonesian word for “cement” is semen), would be a wholly owned greenfield investment with a total installed capacity of 20 million metric tonnes per year (mmt/y). Although that is large by Asian production standards, Cemex believes that its latest cement manufacturing technology would be most efficiently utilized with a production facility of this scale.

Cemex has three driving reasons for the project: (1) the firm wishes to initiate a productive presence of its own in Southeast Asia, a relatively new market for Cemex; (2) the long-term prospects for Asian infrastructure development and growth appear very good over the longer term; and (3) there are positive prospects for Indonesia to act as a produce-for-export site as a result of the depreciation of the Indonesian rupiah (IDR or Rp) in recent years.

Cemex, the world’s third-largest cement manufacturer, is an MNE headquartered in an emerging market but competing in a global arena. The firm competes in the global marketplace for both market share and capital. The international cement market, like markets in other commodities such as oil, is a dollar-based market. For this reason, and for comparisons against its major competitors in both Germany and Switzerland, Cemex considers the U.S. dollar its functional currency.

Cemex’s shares are listed in both Mexico City and New York (OTC: CMXSY). The firm has successfully raised capital—both debt and equity—outside Mexico in U.S. dollars. Its investor base is increasingly global, with the U.S. share turnover rising rapidly as a percentage of total trading. As a result, its cost and availability of capital are internationalized and dominated by U.S. dollar investors. Ultimately, the Semen Indonesia project will be evaluated—in both cash flows and capital cost—in U.S. dollars.

Overview

The first step in analyzing Cemex’s potential investment in Indonesia is to construct a set of pro forma financial statements for Semen Indonesia, all in Indonesian rupiah (IDR). The next step is to create two capital budgets, the project viewpoint and parent viewpoint. Semen Indonesia will take only one year to build the plant, with actual operations commencing in year 1. The Indonesian government has only recently deregulated the heavier industries to allow foreign ownership.

All of the following analysis is conducted assuming that purchasing power parity (PPP) holds for the rupiah to dollar exchange rate for the life of the Indonesian project. This is a standard financial assumption made by Cemex for its foreign investments. Thus, if we assume an initial spot rate of Rp10,000/$, and Indonesian and U.S. inflation rates of 30% and 3% per annum, respectively, for the life of the project, forecasted spot exchange rates follow the usual PPP calculation. For example, the forecasted exchange rate for year 1 of the project would be as follows:

2Cemex is a real company. However, the greenfield investment described here is hypothetical.

The financial statements shown in Exhibits 18.2 through 18.5 are based on these assumptions.

Capital Investment.

Although the cost of building new cement manufacturing capacity anywhere in the industrial countries is now estimated at roughly $150/tonne of installed capacity, Cemex believed that it could build a state-of-the-art production and shipment facility in Sumatra at roughly $110/tonne (see Exhibit 18.2). Assuming a 20 million metric ton per year (mmt/y) capacity, and a year 0 average exchange rate of Rp10,000/$, this cost will constitute an investment of Rp22 trillion ($2.2 billion). This figure includes an investment of Rp17.6 trillion in plant and equipment, giving rise to an annual depreciation charge of Rp1.76 trillion if we assume a 10-year straight-line depreciation schedule. The relatively short depreciation schedule is one of the policies of the Indonesian tax authorities meant to attract foreign investment.

Financing.

This massive investment would be financed with 50% equity, all from Cemex, and 50% debt—75% from Cemex and 25% from a bank consortium arranged by the Indonesian government. Cemex’s own U.S. dollar-based weighted average cost of capital (WACC) was currently estimated at 11.98%. The WACC for the project itself on a local Indonesian level in rupiah terms was estimated at 33.257%. The details of this calculation are discussed later in this chapter.

The cost of the U.S. dollar-denominated loan is stated in rupiah terms assuming purchasing power parity and U.S. dollar and Indonesian inflation rates of 3% and 30% per annum, respectively, throughout the subject period. The explicit debt structures, including repayment schedules, are presented in Exhibit 18.3. The loan arranged by the Indonesian government, part of the government’s economic development incentive program, is an eight-year loan, in rupiah, at 35% annual interest, fully amortizing. The interest payments are fully deductible against corporate tax liabilities.

The majority of the debt, however, is being provided by the parent company, Cemex. After raising the capital from its financing subsidiary, Cemex will re-lend the capital to Semen Indonesia. The loan is denominated in U.S. dollars, five years maturity, with an annual interest rate of 10%. Because the debt will have to be repaid from the rupiah earnings of the Indonesian enterprise, the pro forma financial statements are constructed so that the expected costs of servicing the dollar debt are included in the firm’s pro forma income statement. The dollar loan, if the rupiah follows the purchasing power parity forecast, will have an effective interest expense in rupiah terms of 38.835% before taxes. We find this rate by determining the internal rate of return of repaying the dollar loan in full in rupiah (see Exhibit 18.3).

The loan by Cemex to the Indonesian subsidiary is denominated in U.S. dollars. Therefore, the loan will have to be repaid in U.S. dollars, not rupiah. At the time of the loan agreement, the spot exchange rate is Rp10,000/$. This is the assumption used in calculating the “scheduled” repaying of principal and interest in rupiah. The rupiah, however, is expected to depreciate in line with purchasing power parity. As it is repaid, the “actual” exchange rate will therefore give rise to a foreign exchange loss as it takes more and more rupiah to acquire U.S. dollars for debt service, both principal and interest. The foreign exchange losses on this debt service will be recognized on the Indonesian income statement.

Revenues.

Given the current existing cement manufacturing in Indonesia, and its currently depressed state as a result of the Asian crisis, all sales are based on export. The 20 mmt/y facility is expected to operate at only 40% capacity (producing 8 million metric tonnes). Cement produced will be sold in the export market at $58/tonne (delivered). Note also that, at least for the conservative baseline analysis, we assume no increase in the price received over time.

EXHIBIT 18.2    Investment and Financing of the Semen Indonesia Project (in 000s)

EXHIBIT 18.3    Semen Indonesia’s Debt Service Schedules and Foreign Exchange Gains/Losses

Costs.

The cash costs of cement manufacturing (labor, materials, power, etc.) are estimated at Rp115,000 per tonne for year 1, rising at about the rate of inflation, 30% per year. Additional production costs of Rp20,000 per tonne for year 1 are also assumed to rise at the rate of inflation. As a result of all production being exported, loading costs of $2.00/tonne and shipping of $10.00/tonne must also be included. Note that these costs are originally stated in U.S. dollars, and for the purposes of Semen Indonesia’s income statement, they must be converted to rupiah terms. This is the case because both shiploading and shipping costs are international services governed by contracts denominated in dollars. As a result, they are expected to rise over time only at the U.S. dollar rate of inflation (3%).

EXHIBIT 18.4    Semen Indonesia’s Pro Forma Income Statement (millions of rupiah)

Semen Indonesia’s pro forma income statement is illustrated in Exhibit 18.4. This is the typical financial statement measurement of the profitability of any business, whether domestic or international. The baseline analysis assumes a capacity utilization rate of only 40% (year 1), 50% (year 2), and 60% in the following years. Management believes this is necessary since existing in-country cement manufacturers are averaging only 40% of capacity at this time.

Tax credits resulting from current period losses are carried forward toward next year’s tax liabilities. Dividends are not distributed in the first year of operations as a result of losses, and are distributed at a 50% rate in years 2–5.

Additional expenses in the pro forma financial analysis include license fees paid by the subsidiary to the parent company of 2.0% of sales, and general and administrative expenses for Indonesian operations of 8.0% per year (and growing an additional 1% per year). Foreign exchange gains and losses are those related to the servicing of the U.S. dollar-denominated debt provided by the parent and are drawn from the bottom of Exhibit 18.3. In summary, the subsidiary operation is expected to begin turning an accounting profit in its fourth year of operations, with profits rising as capacity utilization increases over time.

The loan by Cemex to the Indonesian subsidiary is denominated in U.S. dollars. Therefore, the loan will have to be repaid in U.S. dollars, not rupiah. At the time of the loan agreement, the spot exchange rate is Rp10,000/$. This is the assumption used in calculating the “scheduled” repaying of principal and interest in rupiah. The rupiah, however, is expected to depreciate in line with purchasing power parity. As it is repaid, the “actual” exchange rate will therefore give rise to a foreign exchange loss as it takes more and more rupiah to acquire U.S. dollars for debt service, both principal and interest. The foreign exchange losses on this debt service will be recognized on the Indonesian income statement.

Tax credits resulting from current period losses are carried forward toward next year’s tax liabilities. Dividends are not distributed in the first year of operations as a result of losses, and are distributed at a 50% rate in years 2000–2003. All calculations are exact, but may appear not to add due to reported decimal places. The tax payment for year 3 is zero, and year 4 is less than 30%, as a result of tax loss carry-forwards from previous years.

Project Viewpoint Capital Budget

The capital budget for the Semen Indonesia project from a project viewpoint is shown in Exhibit 18.5. We find the net cash flow, free cash flow as it is often labeled, by summing EBITDA (earnings before interest, taxes, depreciation, and amortization), recalculated taxes, changes in net working capital (the sum of the net additions to receivables, inventories, and payables necessary to support sales growth), and capital investment.

Note that EBIT, not EBT, is used in the capital budget, which contains both depreciation and interest expense. Depreciation and amortization are noncash expenses of the firm and therefore contribute positive cash flow. Because the capital budget creates cash flows that will be discounted to present value with a discount rate, and the discount rate includes the cost of debt—interest—we do not wish to subtract interest twice. Therefore, taxes are recalculated on the basis of EBIT.3 The firm’s cost of capital used in discounting also includes the deductibility of debt interest in its calculation.

The initial investment of Rp22 trillion is the total capital invested to support these earnings. Although receivables average 50 to 55 days sales outstanding (DSO) and inventories average 65 to 70 DSO, payables and trade credit are also relatively long at 114 DSO in the Indonesian cement industry. Semen Indonesia expects to add approximately 15 net DSO to its investment with sales growth. The remaining elements to complete the project viewpoint’s capital budget are the terminal value (discussed below) and the discount rate of 33.257% (the firm’s weighted average cost of capital).

3This highlights the distinction between an income statement and a capital budget. The project’s income statement shows losses the first two years of operations as a result of interest expenses and forecast foreign exchange losses, so it is not expected to pay taxes. But the capital budget, constructed on the basis of EBIT, before these financing and foreign exchange expenses, calculates a positive tax payment.

EXHIBIT 18.5      Semen Indonesia Capital Budget: Project Viewpoint (millions of rupiah)

Terminal Value.

The terminal value (TV) of the project represents the continuing value of the cement manufacturing facility in the years after year 5, the last year of the detailed pro forma financial analysis shown in Exhibit 18.5. This value, like all asset values according to financial theory, is the present value of all future free cash flows that the asset is expected to yield. We calculate the TV as the present value of a perpetual net operating cash flow (NOCF) generated in the fifth year by Semen Indonesia, the growth rate assumed for that net operating cash flow (g), and the firm’s weighted average cost of capital (kWACC):

or Rp21,274,102 trillion. The assumption that g = 0, that is, that net operating cash flows will not grow past year 5 is probably not true, but it is a prudent assumption for Cemex to make when estimating future cash flows. (If Semen Indonesia’s business was to continue to grow inline with the Indonesian economy, g may well be 1% or 2%.) The results of the capital budget from the project viewpoint indicate a negative net present value (NPV) and an internal rate of return (IRR) of only 19.1 % compared to the 33.257% cost of capital. These are the returns the project would yield to a local or Indonesian investor in Indonesian rupiah. The project, from this viewpoint, is not acceptable.

Repatriating Cash Flows to Cemex

Exhibit 18.6 now collects all incremental earnings to Cemex from the prospective investment project in Indonesia. As described in the section, Project versus Parent Valuation, a foreign investor’s assessment of a project’s returns depends on the actual cash flows that are returned to it in its own currency via actual potential cash flow channels. For Cemex, this means that the investment must be analyzed in terms of the actual likely U.S. dollar cash inflows and outflows associated with the investment over the life of the project, after-tax, discounted at its appropriate cost of capital.

EXHIBIT 18.6      Semen Indonesia’s Remittance of Income to Parent Company (millions of rupiah and US$)

The parent viewpoint capital budget is constructed in two steps:

  1. First, we isolate the individual cash flows, cash flows by channel, adjusted for any withholding taxes imposed by the Indonesian government and converted to U.S. dollars. (Statutory withholding taxes on international transfers are set by bilateral tax treaties, but individual firms may negotiate lower rates with governmental tax authorities. In the case of Semen Indonesia, dividends will be charged a 15% withholding tax, 10% on interest payments, and 5% license fees.) Mexico does not tax repatriated earnings since they have already been taxed in Indonesia. (The U.S. does levy a contingent tax on repatriated earnings of foreign source income, as discussed in Chapter 16.)
  2. The second step, the actual parent viewpoint capital budget, combines these U.S. dollar after-tax cash flows with the initial investment to determine the net present value of the proposed Semen Indonesia subsidiary in the eyes (and pocketbook) of Cemex. This is illustrated in Exhibit 18.6, which shows all incremental earnings to Cemex from the prospective investment project. A specific peculiarity of this parent viewpoint capital budget is that only the capital invested into the project by Cemex itself, $1,925 million, is included in the initial investment (the $1,100 million in equity and the $825 million loan). The Indonesian debt of Rp2.75 billion ($275 million) is not included in the Cemex parent viewpoint capital budget.

Parent Viewpoint Capital Budget

Finally, all cash flow estimates are now constructed to form the parent viewpoint’s capital budget, detailed in the bottom of Exhibit 18.6. The cash flows generated by Semen Indonesia from its Indonesian operations, dividends, license fees, debt service, and terminal value are now valued in U.S. dollar terms after-tax.

In order to evaluate the project’s cash flows that are returned to the parent company, Cemex must discount these at the corporate cost of capital. Remembering that Cemex considers its functional currency to be the U.S. dollar, it calculates its cost of capital in U.S. dollars. As described in Chapter 13, the customary weighted average cost of capital formula is as follows:

where ke is the risk-adjusted cost of equity, kd is the before-tax cost of debt, t is the marginal tax rate, E is the market value of the firm’s equity, D is the market value of the firm’s debt, and V is the total market value of the firm’s securities (E + D).

ke = krf + (kmkrf)βCemex = 6.00% + (13.00% − 6.00%)1.5 = 16.50%

Cemex’s cost of equity is calculated using the capital asset pricing model (CAPM):

This assumes the risk-adjusted cost of equity (ke) is based on the risk-free rate of interest (krf), as measured by the U.S. Treasury intermediate bond yield of 6.00%, the expected rate of return in U.S. equity markets (km) is 13.00%, and the measure of Cemex’s individual risk relative to the market (βCemex) is 1.5. The result is a cost of equity—required rate of return on equity investment in Cemex—of 16.50%.

The investment will be funded internally by the parent company, roughly in the same debt/equity proportions as the consolidated firm, 40% debt (D/V) and 60% equity (E/V). The current cost of debt for Cemex is 8.00%, and the effective tax rate is 35%. The cost of equity, when combined with the other components, results in a weighted average cost of capital for Cemex of

= (16.50%)(.60) + (8.00%)(1 − .35)(.40) = 11.98%

Cemex customarily uses this weighted average cost of capital of 11.98% to discount prospective investment cash flows for project ranking purposes. The Indonesian investment poses a variety of risks, however, which the typical domestic investment does not.

If Cemex were undertaking an investment of the same relative degree of risk as the firm itself, a simple discount rate of 11.980% might be adequate. Cemex, however, generally requires new investments to yield an additional 3% over the cost of capital for domestic investments, and 6% more for international projects (these are company-required spreads, and will differ dramatically across companies). The discount rate for Semen Indonesia’s cash flows repatriated to Cemex will therefore be discounted at 11.98% + 6.00%, or 17.98%. The project’s baseline analysis indicates a negative NPV with an IRR of 7.21%, which means that it is an unacceptable investment from the parent’s viewpoint.

Most corporations require that new investments more than cover the cost of the capital employed in their undertaking. It is therefore not unusual for the firm to require a hurdle rate of 3% to 6% above its cost of capital in order to identify potential investments that will literally add value to stockholder wealth. An NPV of zero means the investment is “acceptable,” but NPV values that exceed zero are literally the present value of wealth that is expected to be added to the value of the firm and its shareholders. For foreign projects, as discussed previously, we must adjust for agency costs and foreign exchange risks and costs.

Sensitivity Analysis: Project Viewpoint

So far, the project investigation team has used a set of “most likely” assumptions to forecast rates of return. It is now time to subject the most likely outcome to sensitivity analyses. The same probabilistic techniques are available to test the sensitivity of results to political and foreign exchange risks as are used to test sensitivity to business and financial risks. Many decision makers feel more uncomfortable about the necessity to guess probabilities for unfamiliar political and foreign exchange events than they do about guessing their own more familiar business or financial risks. Therefore, it is more common to test sensitivity to political and foreign exchange risk by simulating what would happen to net present value and earnings under a variety of “what if” scenarios.

Political Risk.

What if Indonesia imposes controls on the payment of dividends or license fees to Cemex? The impact of blocked funds on the rate of return from Cemex’s perspective would depend on when the blockage occurs, what reinvestment opportunities exist for the blocked funds in Indonesia, and when the blocked funds would eventually be released to Cemex. We could simulate various scenarios for blocked funds and rerun the cash flow analysis in Exhibit 18.6 to estimate the effect on Cemex’s rate of return.

What if Indonesia should expropriate Semen Indonesia? The effect of expropriation would depend on the following factors:

  1. When the expropriation occurs, in terms of number of years after the business began operation
  2. How much compensation the Indonesian government will pay, and how long after expropriation the payment will be made
  3. How much debt is still outstanding to Indonesian lenders, and whether the parent, Cemex, will have to pay this debt because of its parental guarantee
  4. The tax consequences of the expropriation
  5. Whether the future cash flows are foregone

Many expropriations eventually result in some form of compensation to the former owners. This compensation can come from a negotiated settlement with the host government or from payment of political risk insurance by the parent government. Negotiating a settlement takes time, and the eventual compensation is sometimes paid in installments over a further period of time. Thus, the present value of the compensation is often much lower than its nominal value. Furthermore, most settlements are based on book value of the firm at the time of expropriation rather than the firm’s market value.

The tax consequences of expropriation would depend on the timing and amount of capital loss recognized by Mexico. This loss would usually be based on the uncompensated book value of the Indonesian investment. The problem is that there is often some doubt as to when a write-off is appropriate for tax purposes, particularly if negotiations for a settlement drag on. In some ways, a nice clear expropriation without hope of compensation, such as occurred in Cuba in the early 1960s, is preferred to a slow “bleeding death” in protracted negotiations. The former leads to an earlier use of the tax shield and a one-shot write-off against earnings, whereas the latter tends to depress earnings for years, as legal and other costs continue and no tax shelter is achieved.

Foreign Exchange Risk.

The project investigation team assumed that the Indonesian rupiah would depreciate versus the U.S. dollar at the purchasing power parity “rate” (approximately 20.767% per year in the baseline analysis).

What if the rate of rupiah depreciation were greater? Although this event would make the assumed cash flows to Cemex worth less in dollars, operating exposure analysis would be necessary to determine whether the cheaper rupiah made Semen Indonesia more competitive. For example, since Semen Indonesia’s exports to Taiwan are denominated in U.S. dollars, a weakening of the rupiah versus the dollar could result in greater rupiah earnings from those export sales. This serves to somewhat offset the imported components that Semen Indonesia purchases from the parent company that are also denominated in U.S. dollars. Semen Indonesia is representative of firms today that have both cash inflows and outflows denominated in foreign currencies, providing a partial natural hedge against currency movements.

What if the rupiah should appreciate against the dollar? The same kind of economic exposure analysis is needed. In this particular case, we might guess that the effect would be positive on both local sales in Indonesia and the value in dollars of dividends and license fees paid to Cemex by Semen Indonesia. Note, however, that an appreciation of the rupiah might lead to more competition within Indonesia from firms in other countries with now lower cost structures, lessening Semen Indonesia’s sales.

Sometimes foreign exchange risk and political risks were inseparable, as was the case of Venezuela in 2015 as examined in Global Finance in Practice 18.1.

Other Sensitivity Variables.

The project rate of return to Cemex would also be sensitive to a change in the assumed terminal value, the capacity utilization rate, the size of the license fee paid by Semen Indonesia, the size of the initial project cost, the amount of working capital financed locally, and the tax rates in Indonesia and Mexico. Since some of these variables are within control of Cemex, it is still possible that the Semen Indonesia project could be improved in its value to the firm and become acceptable.

Sensitivity Analysis: Parent Viewpoint Measurement

When a foreign project is analyzed from the parent’s point of view, the additional risk that stems from its “foreign” location can be measured in two ways, adjusting the discount rates or adjusting the cash flows.

GLOBAL FINANCE IN PRACTICE 18.1     Venezuelan Currency and Capital Controls Force Devaluation of Business

The Venezuelan government’s restrictions on access to hard currency have now lasted more than 12 years, and foreign corporate interests have had enough. Throughout 2014 and into 2015 many international investors in Venezuela struggled to run and value their businesses.

Air Canada suspended all flights to Venezuela in March 2014, citing concern over its ability to assure passenger safety in light of ongoing civil protest in the country. Air Canada was also due millions of dollars in back payments for services rendered. International airlines in total claimed that they were owed more than $2 billion in backpayments. Other companies like Avon and Merck wrote down their investments in Venezuela as a result of the continuing fall in the market value of the Venezuelan bolivar. Manufacturing companies like GM continued to struggle to even operate, as restricted access to hard currency prevented them from purchasing critical inputs and components for their products. Factories stopped, layoffs followed.

In February 2015 the Venezuelan government announced once again a “new” currency exchange system. The new system was little different, however, from the old three-tiered system in effect. There is the official exchange rate of roughly 6.3 bolivars to the U.S. dollar. But outside of food and medical purchases, few companies had access to this rate. The second- or middle-tier rate, called SICAD 1, a rate that was offered to select companies, was 12 bolivars. The third-tier rate, SICAD 2, theoretically open to all who needed it, was hovering around 52. A fourth, the black market rate, was trading at 190 bolivars per dollar.

Regardless of the next exchange rate system or next devaluation, multinational firms from all over the world continued to write down their Venezuelan investments. This included Coca Cola (U.S.), Telefonica (Spain) and drugmaker Bayer (Germany). So what was the value of investing or doing business in Venezuela tomorrow?

Adjusting Discount Rates.

The first method is to treat all foreign risk as a single problem, by adjusting the discount rate applicable to foreign projects relative to the rate used for domestic projects to reflect the greater foreign exchange risk, political risk, agency costs, asymmetric information, and other uncertainties perceived in foreign operations. However, adjusting the discount rate applied to a foreign project’s cash flow to reflect these uncertainties does not penalize net present value in proportion either to the actual amount at risk or to possible variations in the nature of that risk over time. Combining all risks into a single discount rate may thus cause us to discard much information about the uncertainties of the future.

In the case of foreign exchange risk, changes in exchange rates have a potential effect on future cash flows because of operating exposure. The direction of the effect, however, can either decrease or increase net cash inflows, depending on where the products are sold and where inputs are sourced. To increase the discount rate applicable to a foreign project on the assumption that the foreign currency might depreciate more than expected, is to ignore the possible favorable effect of a foreign currency depreciation on the project’s competitive position. Increased sales volume might more than offset a lower value of the local currency. Such an increase in the discount rate also ignores the possibility that the foreign currency may appreciate (two-sided risk).

Adjusting Cash Flows.

In the second method, we incorporate foreign risks in adjustments to forecasted cash flows of the project. The discount rate for the foreign project is risk-adjusted only for overall business and financial risk, in the same manner as for domestic projects. Simulation-based assessment utilizes scenario development to estimate cash flows to the parent arising from the project over time under different alternative economic futures.

Certainty regarding the quantity and timing of cash flows in a prospective foreign investment is, to quote Shakespeare, “the stuff that dreams are made of.” Due to the complexity of economic forces at work in major investment projects, it is paramount that the analyst understand the subjectivity of the forecast cash flows. Humility in analysis is a valuable trait.

Shortcomings of Each.

In many cases, however, neither adjusting the discount rate nor adjusting cash flows is optimal. For example, political uncertainties are a threat to the entire investment, not just the annual cash flows. Potential loss depends partly on the terminal value of the unrecovered parent investment, which will vary depending on how the project was financed, whether political risk insurance was obtained, and what investment horizon is contemplated. Furthermore, if the political climate were expected to be unfavorable in the near future, any investment would probably be unacceptable. Political uncertainty usually relates to possible adverse events that might occur in the more distant future, but that cannot be foreseen at the present. Adjusting the discount rate for political risk thus penalizes early cash flows too heavily while not penalizing distant cash flows enough.

Repercussions to the Investor.

Apart from anticipated political and foreign exchange risks, MNEs sometimes worry that taking on foreign projects may increase the firm’s overall cost of capital because of investors’ perceptions of foreign risk. This worry seemed reasonable if a firm had significant investments in Iraq, Iran, Russia, Serbia, or Afghanistan in recent years. However, the argument loses persuasiveness when applied to diversified foreign investments with a heavy balance in the industrial countries of Canada, Western Europe, Australia, Latin America, and Asia where, in fact, the bulk of FDI is located. These countries have a reputation for treating foreign investments by consistent standards, and empirical evidence confirms that a foreign presence in these countries may not increase the cost of capital. In fact, some studies indicate that required returns on foreign projects may even be lower than those for domestic projects.

MNE Practices.

Surveys of MNEs over the past 35 years have shown that about half of them adjust the discount rate and half adjust the cash flows. One recent survey indicated a rising use of adjusting discount rates over adjusting cash flows. However, the survey also indicated an increasing use of multifactor methods—discount rate adjustment, cash flow adjustment, real options analysis, and qualitative criteria—in evaluating foreign investments.4

Portfolio Risk Measurement

The field of finance has distinguished two different definitions of risk: (1) the risk of the individual security (standard deviation of expected return) and (2) the risk of the individual security as a component of a portfolio (beta). A foreign investment undertaken in order to enter a local or regional market—market seeking—will have returns that are more or less correlated with those of the local market. A portfolio-based assessment of the investment’s prospects would then seem appropriate. A foreign investment motivated by resource-seeking or production-seeking objectives may yield returns related to the products or services and markets of the parent company or units located somewhere else in the world and have little to do with local markets. Cemex’s proposed investment in Semen Indonesia is both market-seeking and production-seeking (for export). The decision about which approach is to be used in evaluating prospective foreign investments may be the single most important analytical decision that the MNE makes. An investment’s acceptability may change dramatically across criteria.

4Tom Keck, Eric Levengood, and Al Longield, “Using Discounted Cash Flow Analysis in an International Setting: A Survey of Issues in Modeling the Cost of Capital,” Journal of Applied Corporate Finance, Vol. 11, No. 3, Fall 1998, pp. 82–99.

For comparisons within the local host country, we should overlook a project’s actual financing or parent-influenced debt capacity, since these would probably be different for local investors than they are for a multinational owner. In addition, the risks of the project to local investors might differ from those perceived by a foreign multinational owner because of the opportunities an MNE has to take advantage of market imperfections. Moreover, the local project may be only one out of an internationally diversified portfolio of projects for the multinational owner; if undertaken by local investors it might have to stand alone without international diversification. Since diversification reduces risk, the MNE can require a lower rate of return than is required by local investors.

Thus, the discount rate used locally must be a hypothetical rate based on a judgment as to what independent local investors would probably demand were they to own the business. Consequently, application of the local discount rate to local cash flows provides only a rough measure of the value of the project as a stand-alone local venture, rather than an absolute valuation.

Real Option Analysis

The discounted cash flow (DCF) approach used in the valuation of Semen Indonesia—and capital budgeting and valuation in general—has long had its critics. Investments that have long lives, cash flow returns in later years, or higher levels of risk than those typical of the firm’s current business activities are often rejected by traditional DCF financial analysis. More importantly, when MNEs evaluate competitive projects, traditional discounted cash flow analysis is typically unable to capture the strategic options that an individual investment option may offer. This has led to the development of real option analysis. Real option analysis is the application of option theory to capital budgeting decisions.

Real options present a different way of thinking about investment values. At its core, it is a cross between decision-tree analysis and pure option-based valuation. It is particularly useful when analyzing investment projects that will follow very different value paths at decision points in time where management decisions are made regarding project pursuit. This wide range of potential outcomes is at the heart of real option theory. These wide ranges of value are volatilities, the basic element of option pricing theory described previously.

Real option valuation also allows us to analyze a number of managerial decisions, which in practice characterize many major capital investment projects:

■ The option to defer

■ The option to abandon

■ The option to alter capacity

■ The option to start up or shut down (switching)

Real option analysis treats cash flows in terms of future value in a positive sense, whereas DCF treats future cash flows negatively (on a discounted basis). Real option analysis is a particularly powerful device when addressing potential investment projects with extremely long life spans or investments that do not commence until future dates. Real option analysis acknowledges the way information is gathered over time to support decision-making. Management learns from both active (searching it out) and passive (observing market conditions) knowledge-gathering and then uses this knowledge to make better decisions.

Project Financing

One of the more unique structures used in international finance is project finance, which refers to the arrangement of financing for long-term capital projects, large in scale, long in life, and generally high in risk. This is a very general definition, however, because there are many different forms and structures that fall under this generic heading.

Project finance is not new. Examples of project finance go back centuries, and include many famous early international businesses such as the Dutch East India Company and the British East India Company. These entrepreneurial importers financed their trade ventures to Asia on a voyage-by-voyage basis, with each voyage’s financing being like venture capital-investors would be repaid when the shipper returned and the fruits of the Asian marketplace were sold at the docks to Mediterranean and European merchants. If all went well, the individual shareholders of the voyage were paid in full.

Project finance is used widely today in the development of large-scale infrastructure projects in China, India, and many other emerging markets. Although each individual project has unique characteristics, most are highly leveraged transactions, with debt making up more than 60% of the total financing. Equity is a small component of project financing for two reasons: first, the simple scale of the investment project often precludes a single investor or even a collection of private investors from being able to fund it; second, many of these projects involve subjects traditionally funded by governments—such as electrical power generation, dam building, highway construction, energy exploration, production, and distribution.

This level of debt, however, places an enormous burden on cash flow for debt service. Therefore, project financing usually requires a number of additional levels of risk reduction. The lenders involved in these investments must feel secure that they will be repaid; bankers are not by nature entrepreneurs, and do not enjoy entrepreneurial returns from project finance. Project finance has a number of basic properties that are critical to its success.

Separability of the Project from Its Investors

The project is established as an individual legal entity, separate from the legal and financial responsibilities of its individual investors. This not only serves to protect the assets of equity investors, but also it provides a controlled platform upon which creditors can evaluate the risks associated with the singular project, the ability of the project’s cash flows to service debt, and to rest assured that the debt service payments will be automatically allocated by and from the project itself (and not from a decision by management within an MNE).

Long-Lived and Capital-Intensive Singular Projects

Not only must the individual project be separable and large in proportion to the financial resources of its owners, but also its business line must be singular in its construction, operation, and size (capacity). The size is set at inception, and is seldom, if ever, changed over the project’s life.

Cash Flow Predictability from Third Party Commitments

An oil field or electric power plant produces a homogeneous commodity product that can produce predictable cash flows if third party commitments to take and pay can be established. In addition to revenue predictability, nonfinancial costs of production need to be controlled over time, usually through long-term supplier contracts with price adjustment clauses based on inflation. The predictability of net cash inflows to long-term contracts eliminates much of the individual project’s business risk, allowing the financial structure to be heavily debt-financed and still be safe from financial distress.

The predictability of the project’s revenue stream is essential in securing project financing. Typical contract provisions that are intended to assure adequate cash flow normally include the following clauses: quantity and quality of the project’s output; a pricing formula that enhances the predictability of adequate margin to cover operating costs and debt service payments; a clear statement of the circumstances that permit significant changes in the contract, such as force majeure or adverse business conditions.

Finite Projects with Finite Lives

Even with a longer-term investment, it is critical that the project have a definite ending point at which all debt and equity has been repaid. Because the project is a stand-alone investment in which its cash flows go directly to the servicing of its capital structure and not to reinvestment for growth or other investment alternatives, investors of all kinds need assurances that the project’s returns will be attained in a finite period. There is no capital appreciation, only cash flow.

Examples of project finance include some of the largest individual investments undertaken in the past three decades, such as British Petroleum’s financing of its interest in the North Sea, and the Trans-Alaska Pipeline. The Trans-Alaska Pipeline was a joint venture between Standard Oil of Ohio, Atlantic Richfield, Exxon, British Petroleum, Mobil Oil, Philips Petroleum, Union Oil, and Amerada Hess. Each of these projects was at or above $1 billion, and represented capital expenditures that no single firm would or could attempt to finance. Yet, through a joint venture arrangement, the higher than normal risk absorbed by the capital employed could be managed.

Cross-Border Mergers and Acquisitions

The drivers of M&A activity, summarized in Exhibit 18.7, are both macro in scope—the global competitive environment—and micro in scope—the variety of industry and firm-level forces and actions driving individual firm value. The primary forces of change in the global competitive environment—technological change, regulatory change, and capital market change—create new business opportunities for MNEs, which they pursue aggressively.

But the global competitive environment is really just the playing field, the ground upon which the individual players compete. MNEs undertake cross-border mergers and acquisitions for a variety of reasons. As shown in Exhibit 18.7, the drivers are strategic responses by MNEs to defend and enhance their global competitiveness.

As opposed to greenfield investment, a cross-border acquisition has a number of significant advantages. First and foremost, it is quicker. Greenfield investment frequently requires extended periods of physical construction and organizational development. By acquiring an existing firm, the MNE shortens the time required to gain a presence and facilitate competitive entry into the market. Second, acquisition may be a cost-effective way of gaining competitive advantages, such as technology, brand names valued in the target market, and logistical and distribution advantages, while simultaneously eliminating a local competitor. Third, specific to cross-border acquisitions, international economic, political, and foreign exchange conditions may result in market imperfections, allowing target firms to be undervalued.

Cross-border acquisitions are not, however, without their pitfalls. As with all acquisitions—domestic or cross-border—there are problems of paying too much or suffering excessive financing costs. Melding corporate cultures can be traumatic. Managing the post-acquisition process is frequently characterized by downsizing to gain economies of scale and scope in overhead functions. This results in nonproductive impacts on the firm as individuals attempt to save their own jobs. Internationally, additional difficulties arise from host governments intervening in pricing, financing, employment guarantees, market segmentation, and general nationalism and favoritism. In fact, the ability to successfully complete cross-border acquisitions may itself be a test of competency of the MNE when entering emerging markets.

EXHIBIT 18.7         Driving Forces Behind Cross-Border Acquisition

The Cross-Border Acquisition Process

Although the field of finance has sometimes viewed acquisition as mainly an issue of valuation, it is a much more complex and rich process than simply determining what price to pay. As depicted in Exhibit 18.8, the process begins with the strategic drivers discussed in the previous section.

The process of acquiring an enterprise anywhere in the world has three common elements: (1) identification and valuation of the target, (2) execution of the acquisition offer and purchase—the tender, and (3) management of the post-acquisition transition.

Stage 1: Identification and Valuation.

Identification of potential acquisition targets requires a well-defined corporate strategy and focus.

The identification of the target market typically precedes the identification of the target firm. Entering a highly developed market offers the widest choice of publicly traded firms with relatively well-defined markets and publicly disclosed financial and operational data. In this case, the tender offer is made publicly, although target company management may openly recommend that its shareholders reject the offer. If enough shareholders take the offer, the acquiring company may gain sufficient ownership influence or control to change management. During this rather confrontational process, it is up to the board of the target company to continue to take actions consistent with protecting the rights of shareholders. The board may need to provide rather strong oversight of management during this process to ensure that the acts of management are consistent with protecting and building shareholder value.

Once identification has been completed, the process of valuing the target begins. A variety of valuation techniques are widely used in global business today, each with its own merits. In addition to the fundamental methodologies of discounted cash flow (DCF) and multiples (earnings and cash flows), there are also industry-specific measures that focus on the most significant elements of value in business lines. The completion of various alternative valuations for the target firm aids not only in gaining a more complete picture of what price must be paid to complete the transaction, but also in determining whether the price is attractive.

EXHIBIT 18.8    The Cross-Border Acquisition Process

Stage 2: Execution of the Acquisition.

Once an acquisition target has been identified and valued, the process of gaining approval from management and ownership of the target, getting approvals from government regulatory bodies, and finally determining method of compensation—the complete execution of the acquisition strategy—can be time-consuming and complex.

Gaining the approval of the target company has been the highlight of some of the most famous acquisitions in business history. The critical distinction here is whether the acquisition is supported or not by the target company’s management.

Although there is probably no “typical transaction,” many acquisitions flow relatively smoothly through a friendly process. The acquiring firm will approach the management of the target company and attempt to convince them of the business logic of the acquisition. (Gaining their support is sometimes difficult, but assuring target company management that it will not be replaced is often quite convincing!) If the target’s management is supportive, management may then recommend to stockholders that they accept the offer of the acquiring company. One problem that occasionally surfaces at this stage is that influential shareholders may object to the offer, either in principle or based on price, and may therefore feel that management is not taking appropriate steps to protect and build their shareholder value.

The process takes on a very different dynamic when the acquisition is not supported by the target company management—the so-called hostile takeover. The acquiring company may choose to pursue the acquisition without the target’s support, and instead go directly to the target shareholders. In this case, the tender offer is made publicly, although target company management may openly recommend that its shareholders reject the offer. If enough shareholders take the offer, the acquiring company may gain sufficient ownership influence or control to change management. During this rather confrontational process, it is up to the board of the target company to continue to take actions consistent with protecting the rights of shareholders. As in Stage 1, the board may need to provide rather strong oversight of management during this process to ensure that the acts of management are consistent with protecting and building shareholder value.

Regulatory approval alone may prove to be a major hurdle in the execution of the deal. An acquisition may be subject to significant regulatory approval if it involves a company in an industry considered fundamental to national security or if there is concern over major concentration and anticompetitive results from consolidation.

The proposed acquisition of Honeywell International (itself the result of a merger of Honeywell U.S. and Allied-Signal U.S.) by General Electric (U.S.) in 2001 was something of a watershed event in the field of regulatory approval. General Electric’s acquisition of Honeywell had been approved by management, ownership, and U.S. regulatory bodies when it then sought approval within the European Union. Jack Welch, the charismatic chief executive officer and president of GE did not anticipate the degree of opposition that the merger would face from EU authorities. After a continuing series of demands by the EU that specific businesses within the combined companies be sold off to reduce anticompetitive effects, Welch withdrew the request for acquisition approval, arguing that the liquidations would destroy most of the value-enhancing benefits of the acquisition. The acquisition was canceled. This case may have far-reaching effects on cross-border M&A for years to come, as the power of regulatory authorities within strong economic zones like the EU to block the combination of two MNEs may foretell a change in regulatory strength and breadth.

The last act within this second stage of cross-border acquisition, compensation settlement, is the payment to shareholders of the target company. Shareholders of the target company are typically paid either in shares of the acquiring company or in cash. If a share exchange occurs, the exchange is generally defined by some ratio of acquiring company shares to target company shares (say, two shares of acquirer in exchange for three shares of target), and the stockholder is typically not taxed—the shares of ownership are simply replaced by other shares in a nontaxable transaction.

If cash is paid to the target company shareholder, it is the same as if the shareholder sold the shares on the open market, resulting in a capital gain or loss (a gain, it is hoped, in the case of an acquisition) with tax liabilities. Because of the tax ramifications, shareholders are typically more receptive to share exchanges so that they may choose whether and when tax liabilities will arise.

A variety of factors go into the determination of the type of settlement. The availability of cash, the size of the acquisition, the friendliness of the takeover, and the relative valuations of both acquiring firm and target firm affect the decision. One of the most destructive forces that sometimes arises at this stage is regulatory delay and its impact on the share prices of the two firms. If regulatory body approval drags out over time, the possibility of a drop in share price increases and can change the attractiveness of the share swap.

Stage 3: Post-Acquisition Management.

Although the headlines and flash of investment banking activities are typically focused on the valuation and bidding process in an acquisition transaction, post-transaction management is probably the most critical of the three stages in determining an acquisition’s success or failure. An acquiring firm can pay too little or too much, but if the post transaction is not managed effectively, the entire return on the investment is squandered. Post-acquisition management is the stage in which the motivations for the transaction must be realized—motivations such as more effective management, synergies arising from the new combination, or the injection of capital at a cost and availability previously out of the reach of the acquisition target, must be effectively implemented after the transaction. The biggest problem, however, is nearly always melding corporate cultures.

The clash of corporate cultures and personalities pose both the biggest risk and the biggest potential gain from cross-border mergers and acquisitions. Although not readily measurable as are price/earnings ratios or share price premiums, in the end, the value is either gained or lost in the hearts and minds of the stakeholders.

EXHIBIT 18.9    Currency Risks in Cross-Border Acquisitions

Currency Risks in Cross-Border Acquisitions

The pursuit and execution of a cross-border acquisition poses a number of challenging foreign currency risks and exposures for an MNE. As illustrated by Exhibit 18.9, the nature of the currency exposure related to any specific cross-border acquisition evolves as the bidding and negotiating process itself evolves across the bidding, financing, transaction (settlement), and operating stages. The assorted risks, both in the timing and information related to the various stages of a cross-border acquisition, make the management of the currency exposures difficult. As illustrated in Exhibit 18.9, the uncertainty related to the multitude of stages declines over time as stages are completed and contracts and agreements reached.

The initial bid, if denominated in a foreign currency, creates a contingent foreign currency exposure for the bidder. This contingent exposure grows in certainty of occurrence over time as negotiations continue, regulatory requests and approvals are gained, and competitive bidders emerge. Although a variety of hedging strategies might be employed, the use of a purchased currency call option is the simplest. The option’s notional principal would be for the estimated purchase price, but the maturity, for the sake of conservatism, might possibly be significantly longer than probably needed to allow for extended bidding, regulatory, and negotiation delays.

Once the bidder has successfully won the acquisition, the exposure evolves from a contingent exposure to a transaction exposure. Although a variety of uncertainties remain as to the exact timing of the transaction settlement, the certainty over the occurrence of the currency exposure is largely eliminated. Some combination of forward contracts and purchased currency options may then be used to manage the currency risks associated with the completion of the cross-border acquisition.

Once consummated, the currency risks and exposures of the cross-border acquisition, now a property and foreign subsidiary of the MNE, changes from being a transaction-based cash flow exposure to the MNE to part of its multinational structure and therefore part of its operating exposure from that time forward. Time, as is always the case involving currency exposure management in multinational business, is the greatest challenge to the MNE, as illustrated by Global Finance in Practice 18.2.

GLOBAL FINANCE IN PRACTICE 18.2     Statoil of Norway’s Acquisition of Esso of Sweden

Statoil’s acquisition of Svenska Esso (Exxon’s wholly owned subsidiary operating in Sweden) in 1986 was one of the more uniquely challenging cross-border acquisitions ever completed. First, Statoil was the national oil company of Norway, and therefore a government-owned and operated business bidding for a private company in another country. Second, if completed, the acquisition’s financing as proposed would increase the financial obligations of Svenska Esso (debt levels and therefore debt service), reducing the company’s tax liabilities to Sweden for many years to come. The proposed cross-border transaction was characterized as a value transfer from the Swedish government to the Norwegian government.

As a result of the extended period of bidding, negotiation, and regulatory approvals, the currency risk of the transaction was both large and extensive. Statoil, being a Norwegian oil company, was a Norwegian kroner (NOK)-based company with the U.S. dollar as its functional currency as a result of the global oil industry being dollar-denominated. Svenska Esso, although Swedish by incorporation, was the wholly owned subsidiary of a U.S.-based MNE, Exxon, and the final bid and cash settlement on the sale was therefore U.S. dollar-denominated.

On March 26, 1985, Statoil and Exxon agreed upon the sale of Svenska Esso for $260 million, or NOK2.47 billion at the current exchange rate of NOK9.50/$. (This was by all modern standards the weakest the Norwegian krone had ever been against the dollar, and many currency analysts believed the dollar to be significantly overvalued at the time.) The sale could not be consummated without the approval of the Swedish government. That approval process—eventually requiring the approval of Swedish Prime Minister Olaf Palme—took nine months. Because Statoil considered the U.S. dollar as its true operating currency, it chose not to hedge the purchase price currency exposure. At the time of settlement the krone had appreciated to NOK7.65/$, final acquisition cost in Norwegian kroner of NOK1.989 billion. Statoil saved nearly 20% on the purchase price, NOK0.481 billion, as a result of not hedging.

SUMMARY POINTS

■ Parent cash flows must be distinguished from project cash flows. Each of these two types of flows contributes to a different view of value.

■ Parent cash flows often depend on the form of financing. Thus, cash flows cannot be clearly separated from financing decisions, as is done in domestic capital budgeting.

■ Remittance of funds to the parent must be explicitly recognized because of differing tax systems, legal and political constraints on the movement of funds, local business norms, and differences in how financial markets and institutions function.

■ When a foreign project is analyzed from the project’s point of view, risk analysis focuses on the use of sensitivities, as well as consideration of foreign exchange and political risks associated with the project’s execution over time.

■ When a foreign project is analyzed from the parent’s point of view, the additional risk that stems from its “foreign” location can be measured in at least two ways, adjusting the discount rates or adjusting the cash flows.

■ Real option analysis is a different way of thinking about investment values. At its core, it is a cross between decision-tree analysis and pure option-based valuation. It allows us to evaluate the option to defer, the option to abandon, the option to alter size or capacity, and the option to start up or shut down a project.

■ Project finance is used widely today in the development of large-scale infrastructure projects in many emerging markets. Although each individual project has unique characteristics, most are highly leveraged transactions, with debt making up more than 60% of the total financing.

■ The process of acquiring an enterprise anywhere in the world has three common elements: (1) identification and valuation of the target; (2) completion of the ownership change transaction (the tender); and (3) the management of the post-acquisition transition.

■ Cross-border mergers, acquisitions, and strategic alliances, all face similar challenges: They must value the target enterprise on the basis of its projected performance in its market. This process of enterprise valuation combines elements of strategy, management, and finance.

MINI-CASE   Elan and Royalty Pharma5

We lived a long time with Elan (ELN). We always appreciated its science and scientists, and, at times, we hated its former management, or whoever caused it to turn from ascending towards becoming a citadel of sciences, especially neurosciences, into an almost bankrupt firm with less everything valuable in it than what was necessary for its survival. What saved it at the time was the emergence of Tysabri, for multiple sclerosis, which we knew it was second to none in treatment of relapsing remitting multiple sclerosis. We were certain that this drug, like Aaron’s cane, would swallow up all magicians’ staffs.

—“Biogen Idec Pays Elan $3.25 Billion for Tysabri: Do We Leave, Or Stay?,” Seeking Alpha, February 6, 2013.

Elan’s shareholders (Elan Corporation, NYSE: ELN) were faced with a difficult choice. Elan’s management had made four proposals to shareholders in an attempt to defend itself against a hostile takeover from Royalty Pharma (U.S.), a privately held company. If shareholders voted in favor of any of the four initiatives, it would kill Royalty Pharma’s offer. That would allow Elan to stay independent and remain under the control of a management team that had not sparked confidence in recent years. All votes had to be filed by midnight June 16, 2013.

The Players

Elan Corporation was a global biopharmaceutical company headquartered in Dublin, Ireland. Elan focused on the discovery, development and marketing of therapeutic products in neurology including Alzheimer’s disease and Parkinson’s disease and autoimmune diseases such as multiple sclerosis and Crohn’s disease. But over time the company had spun-out, sold-off, or closed most of its business activities. By the spring of 2013, Elan was a company of only two assets: a large pile of cash and a perpetual royalty stream on a leading therapeutic for multiple sclerosis called Tysabri, which it had co-developed with Biogen.

5Copyright © 2014 Thunderbird School of Global Management. All rights reserved. This case was prepared by Professor Michael H. Moffett for the purpose of classroom discussion only.

The solution to Elan’s problem was the sale of its interest in Tysabri to its partner Biogen. In February 2013 Elan sold its 50% rights in Tysabri to Biogen in return for $3.29 billion in cash and a perpetual royalty stream on Tysabri. Whereas previously Elan earned returns on only its 50% share of Tysabri, the royalty agreement was based on 100% of the asset. The royalty was a step-up rate structure on worldwide sales of 12% in year 1, 18% all subsequent years, plus 25% on all global sales above $2 billion.

The ink had barely dried on Elan’s sale agreement in February 2013 when it was approached by a private U.S. firm, Royalty Pharma, about the possible purchase of Elan for $11 per share. Elan acknowledged the proposal publicly, and stated it would consider the proposal along with other strategic options.

Royalty Pharma (RP) is a privately held company (owned by private equity interests) that acquires royalty interests in marketed or late-stage pharmaceutical products. Its business allows the owners of these intellectual products to monetize their interests in order to pursue additional business development opportunities. RP accepts the risk that the price they paid for the asset interest will actually accrue over time. RP owns royalty rights; it does not operate or market.

In March 2013, possibly tired of waiting, RP issued a statement directly to Elan shareholders to encourage them to vote for the proposed acquisition of Elan for $11 per share. At that time, Elan issued a response to RP’s statement that characterized the Royalty Pharma proposal as “conditional and opportunistic.”

Elan’s Defense

Elan’s leadership was now under considerable pressure by shareholders to explain why shareholders should not tender their shares to Royalty Pharma. In May, Elan began to detail a collection of initiatives to redefine the company. Going forward, Elan described a series of four complex strategic initiatives that it would pursue to grow and diversify the firm beyond its current two-asset portfolio. Because the company was currently in the offer period of a proposed acquisition, Irish securities laws required that all four of Elan’s proposals be approved by shareholders. But from the beginning that appeared difficult given public perception that the initiatives were purely defensive.

Royalty Pharma responded publicly with a letter to Elan’s stockholders questioning whether Elan’s leadership was really acting in the best interests of the shareholders. It then increased its tender offer to $12.50/share plus a Contingent Value Right (CVR). The CVR was a conditional element where all shareholders would receive an additional amount per share in the future—up to an additional $2.50 per share—if Tysabri’s future sales reached specific milestone targets. Royalty Pharma’s CVR offer required Tysabri sales to hit $2.6 billion by 2015 and $3.1 billion by 2017. Royalty Pharma also made it very clear that if shareholders were to approve any of the Elan’s four management proposals, the acquisition offer would lapse.

The Value Debate

Elan, as of May 2013, consisted of $1.787 billion in cash, the Tysabri royalty stream, a few remaining prospective pipeline products, and between $100 and $200 million in annual expenses associated with its business. Elan’s leadership wanted to use its cash and its annual royalty earnings to build a new business. Royalty Pharma just wanted to buy Elan, take the cash and royalty stream assets, and shut Elan down.

The valuation debate on Elan revolved around the value of the Tysabri royalty stream. That meant predicting what actual sales were likely to be in the coming decade. Exhibit A presents Royalty Pharma’s synopsis of the sales debate, noting that Elan’s claims on value have been selectively high, while Royal Pharma has based its latest offer on the Street Consensus numbers.

Predicting royalty earnings on biotechnology products is not all that different than predicting the sales of any product. Pricing, competition, regulation, government policy, changing demographics and conditions—all could change future global sales. That said, there were several more distinct factors of concern.

First, Tysabri was scheduled to go off-patent in 2020 (original patent filing was in 2000). The Street Consensus forecast, the one advocated by Royalty Pharma, predicted Tysabri global sales to peak in that year at $2.74 billion. Sales would slide, but continue, in the following years. Second, competitive products were already entering the market. In the spring, Biogen had finally received FDA approval on an oral treatment for relapsing-remitting forms of multiple sclerosis. It was only one of several new treatments coming to the market. Royalty Pharma had pointed to declining new patient adds over the past two quarters as evidence that aggressive future sales forecasts for Tysabri may be unrealistic—already.

For these and other reasons Royalty Pharma had argued that a conservative sales forecast was critically important for investors to use when deciding whether or not to go with management or Royalty Pharma’s offer. Royalty Pharma’s valuation, presented in Exhibit B, used this sales forecast for its baseline analysis. Royalty Pharma’s valuation of Elan was based on the following critical assumptions:

EXHIBIT A Forecasts of Tysabri’s Worldwide Sales

Source: “Royalty Pharma’s Response to Elan’s Tysabri Valuation,” Royalty Pharma, May 31, 2013, p. 4.

■          Tysabri’s worldwide sales, the top-line of the valuation, were based on the Street Consensus.

■          Elan’s operating expenses would remain relatively flat, rising at 1% to 2% per year, from $75 million in 2013.

■          Elan’s net operating losses and Irish incorporation would reduce effective taxes to 1% per year through 2017, rising to Ireland’s still relatively low corporate tax rate of 12.5% per year afterward.

■          The discount rate would be 7.5% per year up until going off-patent in 2017, and rising to 10% after that.

■          Perpetuity value (terminal value) would be based on year 2024’s income, discounted at 12%, and assuming an annual growth rate of either −2% or −4% as Tysabri’s sales slide into the future.

■          There were 518 million shares outstanding as of May 29, 2013, according to Elan’s most recent communications.

■          Elan’s cash total was $1.787 billion, according to Elan’s most recent communications.

The result was a base valuation of $10.49 or $10.17 per share, depending on the terminal value decline assumption. As typical of most valuations, the top-line total sales was the single largest driver for all future projected cash flows. The shares outstanding assumption, 518 million shares, reflected the results of a large share repurchase program that Elan had pursued right up to mid-May of 2013. Note that Royalty Pharma expressly decomposed its total valuation into three pieces: (1) the under patent period, (2) the post-patent period, and (3) the perpetuity value. In Royalty Pharma’s opinion, the post-patent period represented a significantly higher risk period for actual Tysabri sales.

Market Valuation

Despite the debate over Elan’s value, as a publicly traded company, the market made its opinion known every single trading day. On the day prior to receiving the first indication of interest from Royalty Pharma, Elan was trading at $11 per share. (In the days that follow, the market is factoring in what it thinks the effective offer price is from a suitor like Royalty Pharma and the probability of the acquisition occurring.) Elan’s share price history for 2013 is shown in Exhibit C.

EXHIBIT B Valuing Elan: Prospective Royalties on Tysabri Plus Cash

EXHIBIT C Elan’s Share Price (January 1–June 16, 2013)

Elan’s management had made their case to shareholders. The collection of initiatives that Elan’s leadership wished to pursue had to be approved, however, by shareholders. The Extraordinary General Meeting (EGM) of shareholders would be held on Monday, June 17th. At that meeting the results of the shareholder vote (all votes were due by the previous Friday) would be announced.

In the days leading up to the EGM, the battle had become very public, and in the words of one journalist, “quite chippy.” In a Financial Times editorial, one former Elan board member, Jack Schuler, wrote “I have no confidence that Kelly Martin [Elan’s CEO] or the other Elan board members will act in the interests of shareholders. I hope the Elan shareholders realise that their only option is to sell the company to the highest bidder.” Elan’s current non-executive chairman then responded: “I note that Elan’s share price has trebled since Mr. Schuler’s departure. The board and management team remain wholly focused on continued value creation and will continue to act in the best interests of our shareholders.”

Shareholders had to decide—quickly.

Mini-Case Questions

  1. Using the sales forecasts for Tysabri presented in Exhibit A, and using the discounted cash flow model presented in Exhibit B, what do you think Elan is worth?
  2. What other considerations do you think should be included in the valuation of Elan?
  3. What would be your recommendation to shareholders—to approve management’s proposals killing RP’s offer—or say “no” to the proposals, probably prompting the acceptance of RP’s offer?

QUESTIONS

These questions are available in MyFinanceLab.

  1. Capital Budgeting Theoretical Framework. Capital budgeting for a foreign project uses the same theoretical framework as domestic capital budgeting. What are the basic steps in domestic capital budgeting?
  2. Foreign Complexities. Capital budgeting for a foreign project is considerably more complex than the domestic case. What are the factors that add complexity?
  3. Project versus Parent Valuation. Why should a foreign project be evaluated both from a project and parent viewpoint?
  4. Viewpoint and NPV. Which viewpoint, project or parent, gives results closer to the traditional meaning of net present value in capital budgeting?
  5. Viewpoint and Consolidated Earnings. Which viewpoint gives results closer to the effect on consolidated earnings per share?
  6. Operating and Financing Cash Flows. Capital projects provide both operating cash flows and financial cash flows. Why are operating cash flows preferred for domestic capital budgeting but financial cash flows given major consideration in international projects?
  7. Risk-Adjusted Return. Should the anticipated internal rate of return (IRR) for a proposed foreign project be compared to (a) alternative home country proposals, (b) returns earned by local companies in the same industry and/or risk class, or (c) both? Justify your answer.
  8. Blocked Cash Flows. In the evaluation of a potential foreign investment, how should a multinational firm evaluate cash flows in the host foreign country that are blocked from being repatriated to the firm’s home country?
  9. Host Country Inflation. How should an MNE factor host country inflation into its evaluation of an investment proposal?
  10. Cost of Equity. A foreign subsidiary does not have an independent cost of capital. However, in order to estimate the discount rate for a comparable host-country firm, the analyst should try to calculate a hypothetical cost of capital. How is this done?
  11. Viewpoint Cash Flows. What are the differences in the cash flows used in a project point of view analysis and a parent point of view analysis?
  12. Foreign Exchange Risk and Capital Budgeting. How is foreign exchange risk sensitivity factored into the capital budgeting analysis of a foreign project?
  13. Expropriation Risk. How is expropriation risk factored into the capital budgeting analysis of a foreign project?
  14. Real Option Analysis. What is real option analysis? How is it a better method of making investment decisions than traditional capital budgeting analysis?
  15. M&A Business Drivers. What are the primary driving forces that motivate cross-border mergers and acquisitions?
  16. Three Stages of Cross-Border Acquisitions. What are the three stages of a cross-border acquisition? What are the core financial elements integral to each stage?
  17. Currency Risks in Cross-Border Acquisitions. What are the currency risks that arise in the process of making a cross-border acquisition?
  18. Contingent Currency Exposure. What are the largest contingent currency exposures that arise in the process of pursuing and executing a cross-border acquisition?

PROBLEMS

These problems are available in MyFinanceLab.

  1. 1. Carambola de Honduras. Slinger Wayne, a U.S.-based private equity firm, is trying to determine what it should pay for a tool manufacturing firm in Honduras named Carambola. Slinger Wayne estimates that Carambola will generate a free cash flow of 13 million Honduran lempiras (Lp) next year (2012), and that this free cash flow will continue to grow at a constant rate of 8.0% per annum indefinitely.

A private equity firm like Slinger Wayne, however, is not interested in owning a company for long, and plans to sell Carambola at the end of three years for approximately 10 times Carambola’s free cash flow in that year. The current spot exchange rate is Lp14.80/$, but the Honduran inflation rate is expected to remain at a relatively high rate of 16.0% per annum compared to the U.S. dollar inflation rate of only 2.0% per annum. Slinger Wayne expects to earn at least a 20% annual rate of return on international investments like Carambola.

  1. What is Carambola worth if the Honduran lempira were to remain fixed over the three year investment period?
  2. What is Carambola worth if the Honduran lempira were to change in value over time according to purchasing power parity?
  3. 2. Finisterra, S.A. Finisterra, S.A., located in the state of Baja California, Mexico, manufactures frozen Mexican food that is popular in the states of California and Arizona (U.S.). In order to be closer to its U.S. market, Finisterra is considering moving some of its manufacturing operations to southern California. Operations in California would begin in year 1 and have the following attributes:

Assumptions

Value

Sales price per unit, year 1 (US$)

$5.00

Sales price increase, per year

3.00%

Initial sales volume, year 1, units

1,000,000

Sales volume increase, per year

10.00%

Production costs per unit, year 1

$4.00

Production cost per unit increase, per year

4.00%

General and administrative expenses

 

per year

$100,000

Depreciation expenses per year

$ 80,000

Finisterra’s WACC (pesos)

16.00%

Terminal value discount rate

20.00%

The operations in California will pay 80% of its accounting profit to Finisterra as an annual cash dividend. Mexican taxes are calculated on grossed up dividends from foreign countries, with a credit for host-country taxes already paid. What is the maximum U.S. dollar price Finisterra should offer in year 1 for the investment?

  1. Grenouille Properties. Grenouille Properties (U.S.) expects to receive cash dividends from a French joint venture over the coming three years. The first dividend, to be paid December 31, 2011, is expected to be €720,000. The dividend is then expected to grow 10.0% per year over the following two years. The current exchange rate (December 30, 2010) is $1.3603/€. Grenouille’s weighted average cost of capital is 12%.
  2. What is the present value of the expected euro dividend stream if the euro is expected to appreciate 4.00% per annum against the dollar?
  3. What is the present value of the expected dividend stream if the euro were to depreciate 3.00% per annum against the dollar?
  4. Natural Mosaic. Natural Mosaic Company (U.S.) is considering investing Rs50,000,000 in India to create a wholly owned tile manufacturing plant to export to the European market. After five years, the subsidiary would be sold to Indian investors for Rs100,000,000. A pro forma income statement for the Indian operation predicts the generation of Rs7,000,000 of annual cash flow, is listed in the following table.

Sales revenue

30,000,000

Less cash operating expenses

(17,000,000)

Gross income

13,000,000

Less depreciation expenses

(1,000,000)

Earnings before interest and taxes

12,000,000

Less Indian taxes at 50%

(6,000,000)

Net income

6,000,000

Add back depreciation

1,000,000

Annual cash flow

7,000,000

The initial investment will be made on December 31, 2011, and cash flows will occur on December 31st of each succeeding year. Annual cash dividends to Philadelphia Composite from India will equal 75% of accounting income.

The U.S. corporate tax rate is 40% and the Indian corporate tax rate is 50%. Because the Indian tax rate is greater than the U.S. tax rate, annual dividends paid to Natural Mosaic will not be subject to additional taxes in the United States. There are no capital gains taxes on the final sale. Natural Mosaic uses a weighted average cost of capital of 14% on domestic investments, but will add six percentage points for the Indian investment because of perceived greater risk. Natural Mosaic forecasts the rupee/dollar exchange rate for December 31st on the next six years are listed below.

 

R$/$

2011

50

2012

54

2013

58

2014

62

2015

66

2016

70

What is the net present value and internal rate of return on this investment?

  1. Doohicky Devices. Doohickey Devices, Inc., manufactures design components for personal computers. Until the present, manufacturing has been subcontracted to other companies, but for reasons of quality control Doohicky has decided to manufacture itself in Asia. Analysis has narrowed the choice to two possibilities, Penang, Malaysia, and Manila, the Philippines. At the moment only the summary of expected, after-tax, cash flows displayed at the bottom of this page is available. Although most operating outflows would be in Malaysian ringgit or Philippine pesos, some additional U.S. dollar cash outflows would be necessary, as shown in the table at the top of the next page.

The Malaysia ringgit currently trades at RM3.80/$ and the Philippine peso trades at Ps50.00/$. Doohicky expects the Malaysian ringgit to appreciate 2.0% per year against the dollar, and the Philippine peso to depreciate 5.0% per year against the dollar. If the weighted average cost of capital for Doohicky Devices is 14.0%, which project looks most promising?

Problem 5.

Doohicky in Penang (after-tax)

2012

2013

2014

2015

2016

2017

Net ringgit cash flows

(26,000)

8,000

6,800

7,400

9,200

10,000

Dollar cash outflows

(100)

(120)

(150)

(150)

Doohicky in Manila (after-tax)

 

 

 

 

 

 

Net peso cash flows

(560,000)

190,000

180,000

200,000

210,000

200,000

Dollar cash outflows

(100)

(200)

(300)

(400)

Problem 6.

Assumptions

0

1

2

3

Original investment (Czech korunas, K)

250,000,000

 

 

 

Spot exchange rate (K/$)

32.50

30.00

27.50

25.00

Unit demand

 

700,000

900,000

1,000,000

Unit sales price

 

$10.00

$10.30

$10.60

Fixed cash operating expenses

 

$1,000,000

$1,030,000

$1,060,000

Depreciation

 

$500,000

$500,000

$500,000

Investment in working capital (K)

100,000,000

 

 

 

  1. Wenceslas Refining Company. Privately owned Wenceslas Refining Company is considering investing in the Czech Republic so as to have a refinery source closer to its European customers. The original investment in Czech korunas would amount to K250 million, or $5,000,000 at the current spot rate of K32.50/$, all in fixed assets, which will be depreciated over 10 years by the straight-line method. An additional K100,000,000 will be needed for working capital.

For capital budgeting purposes, Wenceslas assumes sale as a going concern at the end of the third year at a price, after all taxes, equal to the net book value of fixed assets alone (not including working capital). All free cash flow will be repatriated to the United States as soon as possible. In evaluating the venture, the U.S. dollar forecasts are shown in the table above.

Variable manufacturing costs are expected to be 50% of sales. No additional funds need be invested in the U.S. subsidiary during the period under consideration. The Czech Republic imposes no restrictions on repatriation of any funds of any sort. The Czech corporate tax rate is 25% and the United States rate is 40%. Both countries allow a tax credit for taxes paid in other countries. Wenceslas uses 18% as its weighted average cost of capital, and its objective is to maximize present value. Is the investment attractive to Wenceslas Refining?

Hermosa Beach Components (U.S.)

Use the following information and assumptions to answer Problems 7–10.

Hermosa Beach Components, Inc., of California exports 24,000 sets of low-density light bulbs per year to Argentina under an import license that expires in five years. In Argentina, the bulbs are sold for the Argentine peso equivalent of $60 per set. Direct manufacturing costs in the United States and shipping together amount to $40 per set. The market for this type of bulb in Argentina is stable, neither growing nor shrinking, and Hermosa holds the major portion of the market.

The Argentine government has invited Hermosa to open a manufacturing plant so imported bulbs can be replaced by local production. If Hermosa makes the investment, it will operate the plant for five years and then sell the building and equipment to Argentine investors at net book value at the time of sale plus the value of any net working capital. (Net working capital is the amount of current assets less any portion financed by local debt.) Hermosa will be allowed to repatriate all net income and depreciation funds to the United States each year. Hermosa traditionally evaluates all foreign investments in U.S. dollar terms.

■          Investment. Hermosa’s anticipated cash outlay in U.S. dollars in 2012 would be as follows:

Building and equipment

$1,000,000

Net working capital

1,000,000

Total investment

$2,000,000

All investment outlays will be made in 2012, and all operating cash flows will occur at the end of years 2013 through 2017.

■          Depreciation and Investment Recovery. Building and equipment will be depreciated over five years on a straight-line basis. At the end of the fifth year, the $1,000,000 of net working capital may also be repatriated to the United States, as may the remaining net book value of the plant.

■          Sales Price of Bulbs. Locally manufactured bulbs will be sold for the Argentine peso equivalent of $60 per set.

■          Operating Expenses per Set of Bulbs. Material purchases are as follows:

Materials purchased in Argentina (U.S. dollar equivalent)

$20 per set

Materials imported from Hermosa Beach-USA

10 per set

Total variable costs

$30 per set

■          Transfer Prices. The $10 transfer price per set for raw material sold by the parent consists of $5 of direct and indirect costs incurred in the United States on their manufacture, creating $5 of pre-tax profit to Hermosa Beach.

■          Taxes. The corporate income tax rate is 40% in both Argentina and the United States (combined federal and state/province). There are no capital gains taxes on the future sale of the Argentine subsidiary, either in Argentina or the United States.

■          Discount Rate. Hermosa Components uses a 15% discount rate to evaluate all domestic and foreign projects.

  1. Hermosa Components: Baseline Analysis. Evaluate the proposed investment in Argentina by Hermosa Components (U.S.). Hermosa’s management wishes the baseline analysis to be performed in U.S. dollars (and implicitly also assumes the exchange rate remains fixed throughout the life of the project). Create a project viewpoint capital budget and a parent viewpoint capital budget. What do you conclude from your analysis?
  2. Hermosa Components: Revenue Growth Scenario. As a result of their analysis in Problem 7, Hermosa wishes to explore the implications of being able to grow sales volume by 4% per year. Argentine inflation is expected to average 5% per year, so sales price and material cost increases of 7% and 6% per year, respectively, are thought reasonable. Although material costs in Argentina are expected to rise, U.S.-based costs are not expected to change over the five-year period. Evaluate this scenario for both the project and parent viewpoints. Is the project under this revenue growth scenario acceptable?
  3. Hermosa Components: Revenue Growth and Sales Price Scenario. In addition to the assumptions employed in Problem 8, Hermosa now wishes to evaluate the prospect of being able to sell the Argentine subsidiary at the end of year 5 at a multiple of the business’ earnings in that year. Hermosa believes that a multiple of six is a conservative estimate of the market value of the firm at that time. Evaluate the project and parent viewpoint capital budgets.
  4. Hermosa Components: Revenue Growth, Sales Price, and Currency Risk Scenario. Melinda Deane, a new analyst at Hermosa and a recent MBA graduate, believes that it is a fundamental error to evaluate the Argentine project’s prospective earnings and cash flows in dollars, rather than first estimating their Argentine peso (Ps) value and then converting cash flow returns to the United States in dollars. She believes the correct method is to use the end-of-year spot rate in 2012 of Ps3.50/$ and assume it will change in relation to purchasing power. (She is assuming U.S. inflation to be 1% per annum and Argentine inflation to be 5% per annum). She also believes that Hermosa should use a risk-adjusted discount rate in Argentina that reflects Argentine capital costs (20% is her estimate) and a risk-adjusted discount rate for the parent viewpoint capital budget (18%) on the assumption that international projects in a risky currency environment should require a higher expected return than other lower-risk projects. How do these assumptions and changes alter Hermosa’s perspective on the proposed investment?

INTERNET EXERCISES

  1. Capital Projects and the EBRD. The European Bank for Reconstruction and Development (EBRD) was established to foster market-oriented business development in the former Soviet Bloc. Use the EBRD Web site to determine which projects and companies EBRD is currently undertaking.

European Bank for Reconstruction and Development

www.ebrd.com

  1. Emerging Markets: China. Long-term investment projects such as electrical power generation require a thorough understanding of all attributes of doing business in that country. China is currently the focus of investment and market penetration strategies of multinational firms worldwide. Using the Web (you might start with the Web sites listed below), build a database on doing business in China, and prepare an update of many of the factors discussed in this chapter.

Ministry of Foreign Trade and Economic Cooperation, PRC

english.mofcom.gov.cn

China Investment Trust and Investment Corporation

www.citic.com/wps/portal/ enlimited

ChinaNet Investment Pages

www.chinanet-online.com

  1. BeyondBrics: The Financial Times’ Emerging Market Hub. Check the FT’s blog on emerging markets for the latest debates and guest editorials.

Financial Times Blog on Emerging Markets

blogs.ft.com/beyond-brics/

(Eiteman 510)

Eiteman, David K., Arthur Stonehill, Michael Moffett. Multinational Business Finance, 14th Edition. Pearson Learning Solutions, 2016. VitalBook file.

The citation provided is a guideline. Please check each citation for accuracy before use.

PLACE YOUR ORDER NOW