Healthcare Marketing Article & Market Strategies

1. Reviewing & Critiquing Research (45 points)

Task

Compose an APA formatted written critique, using one of the articles you used last week, by answering (you will need to be logged into your .edu google account to see this view only doc) using your own words
- You do not need to address all the questions indicated in this guideline, use only the questions that apply.
Prepare your critique as an academic paper with appropriate headings and use the current version of APA formating.

Criteria

Choose one of the articles you used last week, and use the above-linked guiding questions to critique the selected research article
Keep the paper to no more than five pages in length, including the cover page.
When you submit your assignment, also include the full article as an additional upload.
TurnitIn will be enabled on this submission

2. Discussion1 ( answer this question in 2 paragraph 20 points)

What do you think is the biggest reason for the growth of web-based marketing in the last 5 years? Support your answer.

3. Discussion2 ( answer this question in 2 paragraph 20 points)

Do you think that social media marketing will become more important that standard web-based marketing? Why or why not?

4. Market strategy (80 points)

This is a detailed process, and so we will be breaking it down across many weeks. You will be working on the following components of the plan: This week we’re working on plan part 5 which is the market strategy.

Plan Part 0 : Ideas
Plan Part 1 : Situational Analysis
Plan Part 2 : Target market
Plan Part 3 : Positioning
Plan Part 4 : Competitive analysis
Plan Part 5 : Market strategy
Plan Part 6 : Budget Plan
Plan Part 7 : Metrics

Assignment requirements:

Using your template describe the following:
- Describe your marketing mix/methods
  - Traditional advertising
    - TV/Radio
    - Print/Mail
    - Direct marketing
    - Others
  - Web advertising
    - SEM/PPC
    - Social Media
    - Other
  - Non-traditional methods
- Describe in detail why you have selected this mix.
These responses should be between 2-4 pages.

5. Plan Part 6 : Budget (40 points)

In this class you will be creating a marketing plan for a real or fictitious business. This is a detailed process, and so we will be breaking it down across many weeks. You will be working on the following components of the plan: This week we’re working on plan part 6 which is budget plan.

Plan Part 0 : Ideas
Plan Part 1 : Situational Analysis
Plan Part 2 : Target market
Plan Part 3 : Positioning
Plan Part 4 : Competitive analysis
Plan Part 5 : Market strategy
Plan Part 6 : Budget Plan
Plan Part 7 : Metrics

Assignment requirements:

Using your template describe the following:
- Prepare a budget of your marketing costs based on your marketing mix
- Assume you have a $500,000 budget for the year (or select a different amount for your specific business)
- Example costs can be researched online and are highly dependent on your market
These responses should be between 2-4 pages.

Healthcare Marketing Article & Market Strategies