Aligned CLOs: CLO 1, CLO 2
Aligned CLOs: CLO 1, CLO 2
Strategic Marketing Audit
Description: Select a sport organization (professional team, collegiate athletics
department, sport brand, or event). Write a 1,500–2,000-word audit that (a) identifies any
evidence of marketing myopia and how the organization defines its core product, (b)
applies the five-step strategic marketing planning process to the organization's current or
proposed strategy, (c) profiles the organization's target consumer using internal/external
behavioral factors from Chapter 3, and (d) describes at least one market research or
analytics method the organization could use (or is using) to inform decisions, per Chapter
4. This organization will carry forward into your Module 2–4 assignments and your
Capstone.
Guidelines:
1,500–2,000 words, APA 7 format, double-spaced, 12-pt font
Minimum of 3 credible sources beyond the textbook (organization press
releases, industry reports, news articles)
Include a brief organizational overview (no more than 10% of total word
count)
Submit as a Word document (.docx) or PDF via the Canvas assignment portal
Due: Sunday, 11:59 PM ET, end of Week 2
Rubric
Module Assignment Rubric (75 pts)
Module Assignment Rubric (75 pts)
Criteria Ratings Pts
This criterion is linked to a Learning
OutcomeContent Knowledge & Concept
Application
Accurately applies the module's textbook
concepts throughout the submission.
25 to >22.0 ptsExcellentThorough, accurate
application of module concepts throughout.
22 to >17.0 ptsProficientSolid application with
minor gaps.
17 to >11.0 ptsDevelopingPartial or surface-level
application.
11 to >0 ptsInsufficientMinimal or inaccurate
application.
25 pts
This criterion is linked to a Learning
OutcomeCritical Analysis & Original Thinking
Offers original analysis and well-justified
recommendations rather than description alone.
20 to >17.0 ptsExcellentStrong original analysis
and well-justified recommendations.
17 to >13.0 ptsProficientGood analysis; some
recommendations lack depth.
13 to >8.0 ptsDevelopingLimited analysis; mostly
descriptive.
8 to >0 ptsInsufficientNo meaningful analysis.
20 pts
This criterion is linked to a Learning
OutcomeOrganization & Structure
Logical, professional structure that is easy to
follow.
10 to >8.0 ptsExcellentLogical, professional
structure; easy to follow.
8 to >6.0 ptsProficientMostly organized; minor
flow issues.
6 to >3.0 ptsDevelopingSome disorganization.
3 to >0 ptsInsufficientDifficult to follow.
10 pts
This criterion is linked to a Learning
OutcomeWriting Mechanics & APA Format
Polished writing with correct APA 7 formatting
and citations.
10 to >8.0 ptsExcellentPolished; correct APA 7
throughout.
8 to >6.0 ptsProficientMinor grammar/APA errors.
6 to >3.0 ptsDevelopingFrequent errors;
inconsistent APA.
3 to >0 ptsInsufficientPervasive errors; no APA.
10 pts
This criterion is linked to a Learning
OutcomeAdherence to Guidelines
Meets the assignment's length, source count,
and format requirements.
10 to >8.0 ptsExcellentMeets all length, source,
and format requirements.
8 to >6.0 ptsProficientMeets most requirements.
6 to >3.0 ptsDevelopingMeets some requirements.
3 to >0 ptsInsufficientDoes not meet requirements.
10 pts
Total Points:
Aligned CLOs: CLO 1, CLO 2
