The market analysis section of your business plan

The market analysis section of your business plan

The market analysis section of your business plan

The purpose of this business plan assignment is to reflect on the concept you have acquired during this course. It is important to complete and submit a business plan for any business. The business plan is often the document that secures financing for a company and creates a framework for the organization. In this assignment you will create a business plan (5-7 pages) to include the following:

Executive Summary: The executive summary is the first section of your business plan that is typically written last. It provides an overview of all of the other sections in the business plan.

Company Description: The company description section of your business plan is typically the second section, coming after the executive summary. The company description outlines vital details about your company, such as name of your company, where you are located, how large the company is, what you do and what you hope to accomplish.

Products or Services: The products or services section of your business plan should clearly describe what products and/or services you are selling with emphasis on the value you’re providing to your customers or clients.

Market Analysis: The market analysis section of your business plan comes after the products and services section. It provides a detailed overview of the industry you intend to sell your products or services, including potential competitors. This section also addresses valuable information about what works and what does not in the marketplace.

Marketing Strategy: The marketing strategy section of your business plan builds upon the market analysis section. This section outlines where your business fits into the market and how you will price, promote, and sell your products or services.

Management Summary: The management summary section of your business plan describes how your business is structured, introduces who is involved, outlines external resources, and explains how the business is managed.

Financial Analysis: The financial analysis section of your business plan should contain, the start up cost, the details for financing your business, what will be needed for future growth, as well as estimation of your operating expenses

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument. The market analysis section of your business plan